Nobody downloaded yet

Organisational Culture At Disneyland - Essay Example

Comments (0) Cite this document
Summary
Disneyland Date if Submission Introduction Disneyland is known through out the world for its well-reputed family entertainment. The main key to its reputation is its high-end entertainment. The reputation is not only built on the high-end entertainment provided by the park but also because of the personal high-end services offered by the staff…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Organisational Culture At Disneyland
Read TextPreview

Extract of sample "Organisational Culture At Disneyland"

Download file to see previous pages Why do you think the socialisation processes at work in Disneyland are so effective? The idea denominating the functions in Disneyland is based on four aspects; theming, dedifferentiation of consumption, merchandising and emotional labour (Bryman, 1995). These are taught to all the employees through proper training conducted via a 40 hour apprenticeship programme that all the employees go through after they are hired. Training is considered to be a vital part of tourism now, there are proper courses and qualifications that are to ensure that the graduates are able to demonstrate high management skills and able to add value to the organizations operating in the tourism industry (Dale, Robinson, 2001). The effectiveness of the socialization processes that are at work at the park is highly dependent on these training programmes and the strict rules and regulations that govern them. In the beginning it was not easy, as the park’s staff was hired by lessee and they lacked the training that was required by Walt. And it was observed that only the company trained employees had the necessary skills to entertain the visitors properly. Thus proper training was implemented for all the employees. The major role in socialization is played by the personal services provided by the employees. They treat the visitors not as customers but as guests. The ever smiling attitude of the employees working at Disneyland has become a trademark of modern culture (Bryman, 1995). Their demeanour along with their training regarding the type of language they are to use and their uniforms that are referred to as costumes, convey the message to the visitors that they are having fun too. For example it has been observed that the Mickey and Minnie at the park, once they have spotted prospective observers, pose and entertain their guests without their asking. They are always eager to entertain their guests that increase their enjoyment level (Kuenz, 1995). The employees are trained to treat the visitors as ‘kings’ and always smile no matter how the guest is treating them. All this leads to higher satisfaction on the visitors’ behalf. The theming of the park is designed as to not only entertain the children but the adults as well and it distinguishes the park from other amusement parks. The park does not only accommodate themes, but it incorporates all sorts of shops and restaurants where the guests can buy all kinds of Disney merchandises (Bryman, 1995). According to the feedback from the visitors, the friendliness and helpfulness of the employees is among the many things that they like. How likely is it that the emotional display rules strictly enforced in Disneyland would impact on the wellbeing of employees? Increased competition among service providers has forced organizations to focus more attention on the nature and quality of the services provided. The behaviours of the employees towards their customers reflect on the norms of the organization, thus the management has been forced to control how the employees behave with their customers. The managements’ control over the frequency of emotional display and the variety of the emotions that are to be displayed or not, attentiveness to rules, and emotional dissonance has been observed to lead to greater emotional exhaustion (Morris, Feldman, 1996). ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Organisational Culture At Disneyland Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.org/sociology/1441161-organisational-culture-at-disneyland
(Organisational Culture At Disneyland Essay Example | Topics and Well Written Essays - 1250 Words)
https://studentshare.org/sociology/1441161-organisational-culture-at-disneyland.
“Organisational Culture At Disneyland Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/sociology/1441161-organisational-culture-at-disneyland.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Organisational Culture At Disneyland

Organisational Culture

...?Running Head: Organisational Culture Organisational Culture [Institute’s Organisational Culture Introduction When a recruit enters the first time into the boot camp of US Marine corps, the drill instructors and others put in all their energy to teach them the “Marine Way”. During the first few weeks of the training in Marine Corps, all the training attempts are focused at psychologically stripping down the recruits, ensuring that they “unlearn” their previous knowledge, tools, approaches, and methods and deconstruct their personality and thinking styles so that they could think in the “Marine Way”. Within a few weeks, these recruits...
14 Pages(3500 words)Essay

Significance of organisational culture

... Significance of organisational culture Introduction The term ‘organisational culture’ has been defined differently by different professionals and academicians but everyone seems to be agreed that it refers to a system of shared values by the members of an organisation. The term ‘shared values’ consists of beliefs, assumptions, values, norms, etc which integrate the members of an organisation, at the same time differentiate an organisation with other organisations. It can be said that the culture of an orgnisation reflects its personality. In the last 25 years the concept of...
12 Pages(3000 words)Essay

Organisational Culture & International Management

...? Organisational Culture & International Management: Case Analysis Table of Content Executive Summary................................................................................4 1.0 Introduction …..................................................................................5 1.1 Aims of Study...................................................................................5 1.2 Objectives ….....................................................................................5 2.0 Organisational Culture.......................................................................6 2.1 Advantages and Disadvantages of Organisational Culture........................6 2.2 Dyson Paper's Organisational Structures & Cultural Trends... ...
14 Pages(3500 words)Essay

Formative assignment - Organisational Culture

...? Formative Assignment - Organisational Culture Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Literature Review 4 Data Collection Methods 5 Findings and Discussion 6 References 7 Appendix 8 Executive Summary In this age of competitiveness, Empire Ltd developed a sustainable position in the market due to its high quality of hand-made and contemporary tiles. Being a small sized organization, Empire Ltd became able to create a well-known brand image and reputation for its products within the minds of the customers. Due to such reason, in spite of being established in the year 2012, it attained a substantial portion of market share and brand recognition among other rival players of...
4 Pages(1000 words)Essay

Organisational Culture

...ORGANISATIONAL CULTURE WITHIN THE EAST NEASDEN DIETORY DEPARTMENT This paper will attempt to recognize the complexity, dynamics, fiction and fantasy around the management issues and organizational change problems inside East Neasden Dietary Department. This case study was about the efficiency in a unit of a district health authority, and it can be seen that the organization was more like a big family and therefore possesses a kind of family culture. This was before the organizational change that will be discussed in this report. INTRODUCTION It has been said that organizations are built to be immortal and to survive beyond the individuals who initiated the...
3 Pages(750 words)Essay

Disneyland

...DISNEY LAND HONG KONG SUCCESS FACTORS - A CASE STUDY The success factors adopted by Walt Disney have been unique in that when the company built itsfirst theme park in Florida it was a totally new idea which entailed creating entertainment complexes based on themes which were initially derived from characters in comic books. The concept was continually expanded and its various nuances adapted to the dominant idea of the time, location and the means to make profit. Today Disney Land has become a house hold name the World over and has been consistently making good profits. Hong Kong Disney land offers the same experience as the original Disneyland in California which have been suitably adapted to the local environment. It is located... ...
5 Pages(1250 words)Assignment

Organisational Culture

...business world is constantly changing and organizations have to find ways through which they can change with the times in order to maximize their returns. The organization’s culture must make it possible for company to be adaptable to change that might benefit it. This means that organizations have to have cultures that allow them to take risks. The organizations themselves have to have strong mechanisms to allow for the creation of change from within. Organisations which have cultures that encourage flexibility also have effective systems that convert change to success and the ability to satisfy their customers (Martin, 2002). Denison’s model also includes mission as a...
4 Pages(1000 words)Essay

Organisational Culture and Leadership

...Organisational Culture and Leadership Introduction In any organization, there is a set of values and beliefs that are highly regarded by the employees and management. These beliefs are held for long since employees adapt them after joining the organization. The leadership of any organization has to keep a keen eye on organizational culture such that they can adjust the leadership behaviour accordingly. When organizational leadership integrates organizational culture, the strategy for accomplishing organization’s mission is adjusted and this influences the job satisfaction level of the employees. Furthermore, the employees make intense contribution to collaboration and...
4 Pages(1000 words)Essay

DisneyLand

... Module Disneyland Disneyland started up in 1955 as a theme park within the Disney resort. Walt Disney supervised the building of this place, making sure that the property was an attraction to everyone that visited the place and enhanced the growing need for a place where people could relax without having to worry a lot about entertainment. The theme park would have everything needed to ensure that revelers were treated to everything they wanted and children up to this day cherish the time spent at Disneyland. Adults too have their needs taken into consideration, and that has made it easier to entrench the growth of the park and its admissions have increased over the years (Haberer 14). It has been a great place for those looking... thousand...
4 Pages(1000 words)Research Paper

Organisational Culture

...for entrepreneurs (Knight & Kim 2009)(Griffith et al. 2008). The competition has begun to have a decisive influence on the strategic planning, organisational culture and management both in the large corporations and in other small companies that have previously relied on the local markets (Ghemawat 2003). Corporations are now largely involved in establishing their place in international business environment either directly or indirectly. The increasing need for globalization and exploration of international business has led many companies in the world to allocate more resources to cross-cultural management (Doz 2011) (Kedia & Englis 2011). The nature of culture and its...
5 Pages(1250 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Organisational Culture At Disneyland for FREE!

Contact Us