Marketing Professional Practice - Cats and Kittens - Case Study Example

Student’s name Professor’s name Class name 10 April 2013 CLIENT BRIEF ---CAT PROTECTION SOCIETY Background on the organization Cats and kittens play a crucial role in the lives of humans. For example in the United States of America, it has been noticed that cats are useful in killing of approximately five billion disgraceful rodents annually. Therefore, just like any other animal, cats need to be loved and well taken care of all time (“The Scottish Wildcat” par. 1). Cat Protection Society has the mandate to house cats and kittens of all kinds until they get responsible people to adopt them. The staff of the organization works with people of the community to give them necessary information on how to handle cats and take care of them appropriately. For example, cats should not be caged as most people do instead they should be allowed to move around the house. In addition, the milk given to the cats causes diarrhea while the heat in an enclosure clogs their fur an act that affects their digestive system. Cat protection works with governments and non-government organization to support benefits of mutual relationship between cats, humans and the outside environment. In addition, they work together to ensure improved welfare of cats and kittens life. Therefore, significant emphasis placed by the Cat Protection is to protect the wild life most especially the cats until they get a home that is comfortable for the rest of their lives. Internal and external environment overview of Cat Protection Organization The relationship between cats and human’s can be dated for over 100,000 years ago in the Egyptian community. This relationship saw cats worshiped and get perfects attention an idea that should be enhanced to the 21st century. It is sad to find cats stray around in the streets homeless and others at risk of abuse by the people in a community. Therefore, it is upon the Cat Protection to oversee that cats have the best life just like any other domesticated animal. The internal overview Cat Protection Organization has the mandate to house all cats and kittens until they are adopted with a family that adores cats. Whenever cats are under their care, they are desexed, through minor surgeries to prevent them from reproducing. This shows concern on the cat welfare as they can reproduce a lot. Provision of vet care through vaccination and treatment against worms and flees is common for the cats to prepare them for adoption. This act is a step stone to showing the community how a cat is valuable and should be cared for just like a human being does for a child. Apart from taking care of the cats, they are also trained to be well behaved and adapt to different surrounding. The staffs employed are professionals who know how to train the cats to live well with people and train them not to harm those people surrounding them. The Cat Protection organization makes it a point to look for and protect stray and unowned cats in different communities. The organization believes that no cat is safe in the streets due to cold, hunger and infectious diseases that can attack them (“Vaccinating your Cat” par.2). In the end, they are seen as lifesavers of cats and kittens until they get proper homes for the rest of their lives. The external overview of the organization Charity always begins at home. The Cat Protection charity based has the mandate to take care of cats and kittens and protect them from any harmful situation. As a small charity that advocates for the welfare of cats, the organization takes an initiative of sensitizing the people on the importance of cats. They give information on healthy food and drinks that chats should take and make them happy. Undermost occasions, it is the responsibility of the Cat Protection to match clients who want to adopt their cats with the best option. This means that if the client does not treat the cat well, the protection organization can take the cat away. In Australia, the cats have always been part of the social environment rather that the natural environment. It is vital to encourage people to have a mutual relationship with cats as it fully determines their stay as permissible and comfortable. People always treat cats like accessories and put them aside when they are less needed. According to the Cat Protection in Sydney, they believe that cats need love and protection all through. They should be taken care of at all, times especially when they are sick or look old. This will show the natures of kindhearted human beings are within the society. In addition, the organization works with government and non-government organization with the aim of administering welfare of the cats. For example, there are people who mistreat the cats for no good reason. Therefore, the cat protection can take away the cat that is at risk to give it love it needs within the organization before it gets befitting people to adapt it. Working with the community also helps people learn how to live comfortably with the cats. For example, the organization teaches the community the foods that are good for the cats (Pierson par. 1). In addition, it advocates for keeping cats indoors but not caging them within the house. Controlling the movement of cats is vital as the organization suggest keeping the cats within an enclosed outside surrounding. In the end when the entire things above are practiced, the cats’ will have a better place to live in. Summary of the organization’s vision, mission, goals and strategies Vision The vision of thee organization is to ensure that all cats get accesses to home that is comfortable and with loving people. Mission The organization’s mission is to work with the community, governmental and nongovernmental agencies with the aim of ensuring a mutual relationship is encouraged among cats, human being and the environment surrounding them. Goals The Cat Protection Organization has a number of goals they would love to achieve. For example, the organization would love to see that all cats have a place to live that is comfortable and with responsible people. Improving the welfare of the cats is part of the organization. This can be done through combining efforts with the nongovernmental and governmental organization who share the common goal of protecting pets and other domesticated animals. In addition, the goal of the organization is to improve the relationship between cats and human beings. Cat Protection also works on improving the quality of life of cats by sensitizing the community on aspects of social and environmental cat protection. Strategies In order to achieve the goals of the organization the Cat Protection follows a number of strategies; The organization makes it a point to advise the community on the food types that are good for cats. This acts as a way of ensuring that cats and kittens will have a comfortable place to live in. In addition, the organization works with nongovernmental organizations, to ensure that rights of cats are administered. People who mistreat cats can be sued by the organization and pay penalties. The organization also looks for stray cats and homes them within their orphanages until they get the appropriate people to adopt them . However, before adaptation the clients must provide evidence that they are the right people to adopt the cats. This can be done through finding the best match for cats and the people who want to adopt the cat. Finally, while the cats live in the protection house, the well-trained staff often makes sure the cats are taken care off. They are always vaccinated, desexed and trained not to harm other people (“Desexing para. 3). In the end, if people adopt these strategies the relationship between cats and humans will be highly appreciated in the society. Key issues and challenges facing the organization from the client’s perspective Protecting of animals is a challenging task that faces many animal protection organizations. Cat Protection organization has faced a number of challenges among them are discussed below. Housing stray cats and unowned cats has been an enormous challenge to the organization. This can be evidenced by the huge number of cats the organization tries to keep annually. For example, the organization re unites or provides a home to approximately 1000 cats and kittens annually. This is an enormous task especially if there are no people ready to adopt the kittens and cats. Therefore, the organization has to spend a lot while taking care of the cats every day. The organization also faces challenging situations of trying to match the Cats or Kittens with the most responsible people. This can take time as the people who are adapting the cats must prove that they are willing tom keep the cats in accordance to animal rights. The issue of adaptation can be stressing, as the organization must find the best fit for the clients. In addition, the clients also have their own choices that have to be considered. This means that some cats can stay in the protection house for long without being adopted. Cat protection is always advocates for vaccination and parasite control on the Cats within the communities (Hines, par. 3). This can be a challenging task of convincing the people on the importance of desexing the cats. The Cat protection must provide vaccinations for the community stray cats that may be expensive. In the end, they may need support from the community, as they are a charity organization who depends on well-wishers. Providing the best quality of life for cats and kittens can be challenging for the organization. The organization has to prove that they have the mandate to house the cats in the most appreciated way in accordance to animal rights. There are situations when the animals may require exceptional attention due to sickness. This may be challenging and costly especially if the cat has to undergo surgery for survival. However, the organization tries its best to make sure that the cats are safe and only provide euthanasia when need be. Another challenge that commonly faces the organization is the inability to save some cats that face cruelty by the human. For example, some cats may be caged instead of housed and allowed to move around the house. In addition, they may be fed with food that is not appropriate. This may lead to several diseases like dysentery. This problem can be solved by organizations that have given the power by Prevention of Cruelty to Animals Act. Therefore, there are times they witness cats undergo cruelty, but all they can do is to report the case to the authority responsible for animal cruelty and wait for action to be taken. Training of cats is not an easy task as they are not human who can have a conversation and have a quick understanding. This means that the organization needs trained personnel in feline behavior to train kittens and cats on how to cope with the environment. This training can be strenuous and can take a long time before some cats adapt to the situation. However, getting professional trainers may be challenging, as many people do not adore such professions. Therefore, the organization may have to overwork the few trainers to help in keeping the cats in line. How would the consultancy work with the organization? Cat Protection Organization can solve a number of its challenges following when working with the consultancy agency. The agency can give them a number of recommendations and solutions that could adopt in order to help the cats and kittens. Among the solutions, depend on accountability and reporting structures that have been discussed below. Creation of awareness on the importance of animal protection in schools can be the best option in getting more people into the protection business (“Big Cat Rescue” par.4) This means that there are people who may have a passion in animal care but have no idea on how to do it. The community should be sensitized and advised that taking care of animals is like undertaking humanitarian action to fellow human beings who need it. Students will know the benefit of animal protection in the society and get a career out of it. The consultancy agency can work with the cat protection to advocate for rights and powers under Prevention of Cruelty to Animals Act in order to punish people who mistreat cats (“Most Important Big Cat Bill Ever” par. 6). This will avoid situations of people mistreating cats yet the organization cannot do anything about it. Therefore, with the powers of preventing animal cruelty, it is easier for the organization to deal with people who mistreat cats and take the cats to a better place. The consultancy agency can help the organization come up with projects that encourage animal protection. In this case, the consultancy agency and the organization can encourage the community to engage in animal protection projects like learning how to take care of cats in the best way. For example when feeding cats on should consider age as it very important (“How Often Should You Feed Your Cat” par. 2). This will help in giving more information on the mutual benefit got between cats and human beings. Available budget In order to meet the required recommendations and make the organization a better place to live in a budget that will cater for the all the needs of the cats can be as described below, Budget allocation Vaccination and parasite control 2800 AUD Adaptation papers 50 AUD per adoption paper Surgery Costs 2000 AUD Sensitization costs 1000 AUD Training employees 2000 AUD The above budget will cater for approximately 100 cats per year. Works Cited Big Cat Rescue n.d. Web. 10 April 2013. Desexing 2012. Web. 10 April 2013. How Often Should You Feed Your Cat? 2006. Web. 10 April 2013. Hines, Ron n.d. How Often Should My Cat Receive Vaccinations? Web. 10 April 2013. Most Important Big Cat Bill Ever n.d. Web. 10 April 2013. Pierson, Lisa A. n.d. Feeding Your Cat: Know the Basics of Feline Nutrition. Web. 10 April 2013. < http://www.catinfo.org/> The Scottish Wildcat n.d. Web. 10 April 2013. Vaccinating your Cat n.d. Web. 10 April 2013. Read More