How to Implement Organizational Change? Implementing Management Changes in BMW Table of Contents 1. Abstract 2. Introduction 3. Purpose of the study 4. Limitations of the Study 5. Literature Review a. Organizational Change b. Types of Organizational Change c…
Download full paperFile format: .doc, available for editing
Download file to see previous pages
Implementing Management Changes in BMW Abstract Change is inevitable in any organization to gain competitive advantage over others in the industry. Planning and implementing organizational changes is no easy task as re-engineering a company is a great challenge for its leaders. This research paper will explore the various stages of changes, leadership requirements and employee co-operation necessities required to make any major change in an organization a success. The German automobile doyen BMW is chosen as the platform of the research. The paper begins with a literature review available regarding organizational change. It continues to explain the challenges faced in BMW while implementing the strategies discussed practically. A research is done by collecting feedback from the employees on how effective they consider change management is. A conclusion which provides recommendation on change management is presented at the end. Introduction The ever increasing competition in the automobile industry forces all the major brands to re-structure their marketing and management strategies to gain maximum profit. These changes started to occur in the early 1980's in companies like Ford and General Motors. The automobile industry then considered it as a survival strategy rather than a tool to gain competitive advantage (Shimokawa, 1994). Organizational change management started to gain widespread momentum after the recent economic downturn. Several companies like Ford followed the path of massive downsizing while a few companies like BMW which implemented organizational change in an effective way were able to maintain their profits without cutting down their manpower even during the grimmest times. They searched for new markets and introduced premium cars at a low cost, by establishing production houses in countries like China and India to control production costs. BMW is the only premium car maker to produce and market BMW 3-series and 5-series models in China locally. They have invested over 459 million Euros in a Chinese plant producing their MINI series cars which will be marketed in China alone. They have joined hands with Brilliance China Automotive Holdings Ltd to do the same (Welch, 2004). Taking a closer look at their change management strategies will help other companies manage similar situations effectively. Purpose of the Study The study analyzes how BMW can use organizational change and management effectively to stay as a dominant force in the market and keep expanding constantly. It also highlights certain successful change management processes followed in BMW. Limitations of the study The research relies heavily upon various external data available in the internet and other related sources. The employees who took part in survey showed little understanding of the explained concept. The line managers and the upper management view organizational change as something inevitable that will be imposed during grim situations. They look back to switching to older methods of working rather than looking upon the concept of organizational change as a tool of growth. This attitude makes them contribute very little to research regarding organizational change. There is a general hostility prevailing among the employees regarding any change as they feel it hard to come out of their routine and adapt to new practices. Literature Review Automobile industry operates under immense pressure today. The business market has changed enormously after globalization due to very strong competition, amazing
...Download file to see next pagesRead More
Cite this document
(“Implementing Management Changes in BMW Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from https://studentshare.org/management/1404450-organisational-change-management
(Implementing Management Changes in BMW Essay Example | Topics and Well Written Essays - 3000 Words)
“Implementing Management Changes in BMW Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/management/1404450-organisational-change-management.
Center of discussion in this paper is the leadership as the most crucial component of an organization bearing in mind the running of its immense activities. Like the old cliché, leaders are made rather than born, it requires the yearning, and labor for a certain person to become triumphant, and be regarded an effective leader within an organization.
Why The Consumer Should Buy BMW? Bayerische Motoren Werke AG (BMW) has been one of the favorite automotive brands to millions of customers due to its belief that ‘loyalty has its rewards’ (BMW of North America, LLC, “Owners”). The essay will emphasize on how BMW, one of the most successful automotive brands in the segment of luxury car has developed its large customer base and delivered its remarkable offerings to attract new customers.
The conclusion states that the potentials of the firms to compete with their rivals usually depend on their ability to identify marketing strategies that are appropriate for promoting their products/ services. As noted above, successful marketing strategies are rather difficult to be implemented and monitored, due to their complexity and the continuous changes in global market trends.
BMW faced bankruptcy in 1959. But, they managed to lure in Herbert Quandt as its major shareholder. They reengineered their production and distribution strategies completely. They identified a market for very sophisticated saloon cars which will serve as a status symbol for its owners.
However, the company needs to maintain its market share by adapting to the use of new technologies and features that customers usually look for in luxury cars. Therefore, it has become a need of today for the company to change some key features related to cars’ designing and functions not only to maintain customer loyalty but also to maintain competitive edge over many other automobile brands.
A critical assessment of the Boston Consulting Matrix and its application in BMW. Report on critical assessment on the Boston Matrix and its application in BMW Executive summary The report aims at critically evaluating the branding concept and providing strategic guidelines on how organizations must engage in strategic marketing audit activities.
The third vehicle group is the Rolls Royce, to which is valued as an "Uncompromising concentration on quality is a matter of course. The Rolls-Royce fascinates through unique solutions to detail. These brand images create the high quality and exquisite standards BMW consumer's can take pride in purchasing and owning.
The company was established as a business entity in1917.This came after the restructuring of the aircraft manufacturing company. Later in the 1950s, the automotive unit of BMW experienced financial constraints that almost made them be bankrupt. There was an urgent shareholder meeting to decide the fate of the company (Brewster 2008,p.99).
nsity of competition in the automobile industry has compelled automobile manufacturers to launch modern vehicle models with innovative design and attributes in order to provide upgraded functions to customers; introduce modern concepts such as, futuristic electronic cars, sports
The firm that is analyzed in the paper is BMW as one of the leading companies in the manufacture of luxurious automobiles. They approach makes it overcome cultural as well as political barriers associated with global human resource management. The company also has alternative staffing approaches such as gender and cultural diversification to fill the gap.
8 Pages(2000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Implementing Management Changes in BMW"
with a personal 20% discount.