StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Greenpeace - Case Study Example

Comments (0) Cite this document
Summary
That is why there is no wonder in the fact that there are several organizations that promote harmony between people and nature. While some organizations tend to be spreading…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
Greenpeace
Read TextPreview

Extract of sample "Greenpeace"

Download file to see previous pages In other words, Greenpeace has a reputation of an organization that is not afraid to take bold actions in order for the society to change its current perspective on the relationships with nature. In the case that will be examined in this paper one is able to see the following situation: Greenpeace has been a long proponent of switching from harmful substances that are used in refrigerators to those that are environmentally friendly. Finally, it was able to success in it by finding a company that would be willing to introduce the changes. This marked the transition from a conflict based approach of promoting environmental values to an approach that relied on cooperation and reasoning. Nowadays, Greenpeace is known to have promoted its environmentally friendly coolant almost all over the world, excluding the United States. However, there is hope that one day it may change since large companies are many certain steps towards it.
To begin with, it may be rather useful to evaluate the tactics that was used by Greenpeace in the Greenfreeze campaign. First of all, one might mentioned that the organization in question tried to target the brand that directly interact with the consumers and, therefore, value their reputation. Indeed, this is a rather smart move since big industrial corporations never contact with people to whom they sell their product and they can hardly be influenced. On the other hand, big bands are willing to gain a competitive advantage by trying to attract their customers with the use of new environmentally friendly technologies (Kaufmann, 2014, p. 103). What is more important is that these brands are able to have a direct impact on the manufactures; so, by targeting them Greenpeace made a right choice. Another aspect of the strategy that should be mentioned is the fact that it promoted the technology worldwide by making sure that companies ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Greenpeace Case Study Example | Topics and Well Written Essays - 1500 words”, n.d.)
Greenpeace Case Study Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/social-science/1699835-greenpeace
(Greenpeace Case Study Example | Topics and Well Written Essays - 1500 Words)
Greenpeace Case Study Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/social-science/1699835-greenpeace.
“Greenpeace Case Study Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/social-science/1699835-greenpeace.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Greenpeace

The NGO Activism via Official Website, a Case Study of WWF, Save the Children, and Greenpeace

...………………………………………………..29 2.9. The NGOs, the Internet and the Global Society………………………..31 2.10. Internet and Empowerment for the NGOs……………………………..33 3. Research Methodology…………………………………………………………34 3.1. Research Philosophy…………………………………………………...35 3.2. Research Approach and Technique……………………………………36 3.3. Sources and Collection of Data………………………………………..37 3.4. Ethical Consideration………………………………………………….38 3.5. Credibility and Verification…………………………………………...39 3.6. Research Limitations………………………………………………….39 4. Findings and Analysis……………………………………………………….40 4.1. WWF………………………………………………………………...40 4.2. Save the Children……………………………………………………44 4.3. Greenpeace………………………………………………………….48 4.4. Use of Web Technology by WWF, Save the Children, and Greenpeace...
64 Pages(16000 words)Dissertation

Creativity and innovation at greenpeace

...ulti-stage process. For instance, in the first stage, they must devise strategies to prevent the wastage of valuable resources in production systems. Secondly, creation of new products and technologies according to the biological models comes into consideration. Now they can move on to a new solutions based business model. Finally, reinvestment in the resource base further increases resource productivity. Founded by a small team of activists at Vancouver, British Columbia, Canada in 1971, Greenpeace is a not-for-profit environmental organization working to expose and solve environmental issues globally. The organization retains offices in over 40 countries with a central coordinating body functioning in Amsterdam, The Netherlands....
10 Pages(2500 words)Essay

Marketing Management: Greenpeace

.... There are many charities that are involved in sensitizing people on the need for preservation as well as conservation of the environment to ensure that future generations do not have any challenges that may be deemed as arising from the mistakes of the current generations. Greenpeace ensures that the public is informed on the importance of conserving the environment for the good of the current as well as future generations. The charity is involved in putting a stop to climate change that is being manifested as global warming, defend the oceans from exploitation including ensuring that the water levels remain constant to prevent flooding in coastal regions as a result of the melting of polar ice caps, protecting the forests from depletion...
10 Pages(2500 words)Essay

History of Greenpeace Organization

... of almost a David and Goliath proportion. Throughout the years, Greenpeace has continually fostered its rapport for trustworthiness and consistence. It has sprouted out from the plan of co-founder Irving Stowe to sail to the Arctic Ocean to protest a nuclear bomb testing. Dubbed the Greenpeace trip, 16,000 people gathered in a benefit concert to support the cause which ignited the continuing legacy of the project. The actions of the group can be described through their peaceful and inventive ways to voice out the concerns of many individuals for the benefit of all human beings. Since then, the revolution that was started by one campaign has materialized into a plethora that has spread across continents. Greenpeace International provides...
8 Pages(2000 words)Essay

Greenpeace

... become known as writers, writing their exploits and history by authoring books. This can be deduced in the simple fact that it is inevitable that word into paper is all part of achieving their goals. Evidently, Greenpeace has its own publication and a press centre. Thus, it can be foreseen that it can be qualified within the categories defining discourse communities. At the heart of its advocacy campaigns is the need to encourage people and raise their awareness and to call for action. Environmental writing has in itself evolved tremendously over the years. It has now become a recognized genre of writing and is an integral part of the entire environmental discourse. Divide still prevail over the critics in determining the viability...
4 Pages(1000 words)Essay

An investigation into the use of science by one environmental advocacy body in relation to environmental issues

... (Hohnen, n.d.). Therefore, with regard to this booming issue, Greenpeace, a non-profit organisation has devoted its activities in order to improve as well as preserve the ecology of the planet as well as environment (Greenpeace, 2013). The objective of the report is to measure the contribution to debate on climate change by Greenpeace and to critically assess the connection between its values and interests, its advocacy positions and its use of science. Contribution of Greenpeace to Debate on Climate Change Greenpeace is a globally recognised non-profit organisation that executes passive actions to reduce the prevalent threats to environment. Greenpeace aims to shield as well as conserve the environment through promoting peace by revealing...
7 Pages(1750 words)Assignment

The policies of a Government

...this issue on a world-wide scale (IPCC, 2007). INTRODUCTION OF GREENPEACE It has gained numerous supports and has forced the Governments of UK, USA, European nations and also the third world indirectly in order too meet its motto: "Greenpeace exists because this fragile Earth deserves a voice. It needs solutions. It needs change. It needs action" The slogan holds an energy within itself, and provokes the desire to act immediately; Greenpeace has effectively used the terminology which strikes the emotions of the people, such as 'Fragile Earth' and 'needs'. It focuses on creating awareness and realization that the world is heading towards a disaster, and brings this issue on main scale,...
10 Pages(2500 words)Essay

Scientific Journals

...an exclusion from the US National Environmental Policy Act (NEPA) requirement to prepare an environmental impact statement for BP’s drilling operations (Greenpeace, 2010). Based on the “timeline” of the Greenpeace (2010), the BP oil spill can be blamed to the lax application of US environmental policies as well as to the congruence of interests between MMS personnel: and oil companies. According to the Greenpeace USA, President Barrack Obama even unveiled a plan to open large coastal waters to oil and natural gas drilling (US Greenpeace, 2010). Thus, if the timeline of the Greenpeace is accurate, not only is the government’s MMS lax in the implementation...
6 Pages(1500 words)Term Paper

Greenpeace

...and carry out protest to promote environmental peace. Greenpeace also boycotts companies which pollute environment and cause damage to it. Green peace deals with many issues on national and international level to upgrade the sustenance of planet and global peace. These issues can be described as follows: It takes responsibility for the protection of the forests and ocean life and also carries out studies to maintain the eco balance of these spheres. Handling the issue of depletion of fossil fuel and initiative to promote usage of renewable energy sources in an attempt to put a stop on climate change Taking interest in eliminating the toxic chemical pollution induced by industries world wide. Promoting the continued...
2 Pages(500 words)Research Paper

Destruction Caused by the Farming of Palm Oil

... – and a lot of land too (Greenpeace 28). Due to this the farming of palm oil becomes the leading cause of destructions of rainforests and hence gives rise to problems within the environment, climate, and people and animals living in these environments mainly through deforestation of which is the main basis for these problems (Greenpeace 18) Climate change is considered basically the greatest threat to the environment, of which palm oil farming contributes in a great aspect. It is caused by mainly the buildup of greenhouse gases – from burning of fossil fuels and destruction of areas with large amount of carbon like the rainforests used in palm oil farming (Greenpeace 17). It refers to the increase in global temperatures averagely...
8 Pages(2000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Greenpeace for FREE!

Contact Us