This paper argues in favour of building youth identity through consumption, offering an assortment of research to identify why this is such a commonplace occurrence with Australian youth; and worldwide. …
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A noted professional in the field of sociological research, Shane Blackman offers the pre-existing work of Miles (2000) and Bennett (2000) which somewhat refutes the idea of social subcultures, instead offering the notion of lifestyle as a term most befitting contemporary youths. These authors argue that it is today's emphasis on consumerism which is used as a medium to create 'alternative lifestyles' with which they 'can use, appropriate and transform cultural commodities for their own authenticity'. In essence, these authors' contributions to sociology suggest that the consumption of products allows today's youths to explore methods of building self-identity, while at the same time projecting to society their uniqueness and individualism, which are two crucially-important objectives for modern youths.
The notion of alternative lifestyles suggests that in the pursuit of creating an identity, young adults are utilizing a variety of available products on the market, adopting and reinventing these products to reflect their moderate rebellion against social conformity, and further finding personal satisfaction in projecting individualism and uniqueness in the path toward understanding the self.
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Consumerism has been linked with strategies to persuade consumers to become “voracious, compulsive” consumers (Day & Aaker, 1970). One view of consumerism emphasizes the direct relationship between the individual consumer and the business firm. Consumerism has also been defined as the social movement to augment the rights and powers of buyers in relation to sellers and is manifest in the new laws and regulations and marketing practices (Granzin & Grikscheit, 1975).
Researches focus on the fact that poets, professionals or students create writing on combining the work of other. There is no originality in the research. Original research gives something new to the world rather than combining other persons work. This problem is present in many areas, basically students, graduates, writers, poet’s etc.
He argues that consumer capitalism has a way of encouraging adult regression with the aim of rekindling childhood habits and tastes in adults. The book argues many products are unprofitable to the society. These products struggle to get the very few willing consumers.
In this case, the awareness of the consumers must be awaken regarding the purchase and utilization of goods and services that are produced and provided by the local workers and the country where they are considered as a citizen and constituent of it.
In dealing with this kind of argument and in practicing the aforementioned premise, it is very important to know that the consumerism of a certain constituent must be awakened due to the fact that majority of the economists suggests the significance of it.
The author states that the perfumes and fragrances segment have targeted the younger age groups particularly the teen segment. The teens whose ages range from 13 years old to 19-years-old have a total population of 860 million all over the world. These teens have a bigger purchasing power than most of the generations before them.
According to the paper if EE considerations are not included in building energy regulation or certification schemes, it is possible that buildings with low life cycle energy consumption are discarded because of not fulfilling the regulative energy consumption levels, or that they reach a lower certification.
This essay will serve as a tool to illustrate the factors and the methodology to impose a limit to the growing consumptions level and free market as well. The basic comparison will be based on Wenz’s view in this
umerism contributed to industrial revolution due to growing demand for luxurious goods in which new production methods were invented (Mackendrick, Brewer & Plumb1). Hence, prompting people value fashionability over durability because they were only going for the best and trendy