Nobody downloaded yet

Foundations Of Alternative Media Development - Case Study Example

Comments (0) Cite this document
The prime purpose of the paper "Foundations Of Alternative Media Development" is to discuss alternative media from two viewpoints: as a form of anti-capitalism and as alternative cultures while relating the discussion with ideas of the Frankfurt School…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
Foundations Of Alternative Media Development
Read TextPreview

Extract of sample "Foundations Of Alternative Media Development"

Download file to see previous pages Alternative media can take one of many forms – radical media, ethnic or racial media, student media, subcultural media, and indigenous media among other forms. Viewed from either perspective, the underpinnings of alternative media are significantly influenced by the Frankfurt School’s critical social theory.
In terms of organization of the paper, the author first provides background information on the Frankfurt School and their critical social theory. In the second section, alternative media as a form of anti-capitalism is discussed. Next is an examination of alternative media as a representation of subcultures. Finally, the author concludes the paper by recapitulating the main ideas in the paper.
“The Frankfurt School” of Critical Social Theory started out in Germany at the Frankfurt Institute of Social Research in 1923. The Institute was founded and initially funded by Felix Weil, a young wealthy Marxist thinker. The goal of the Institute was to consolidate different orientations of Marxist thinking into one research center. The Institute's philosophy was guided by three major historical events: (1) the failed take off of a revolution by Europes working class as predicted by Marx, (2) the emergence and rise of Nazism and (3) the emergence of mass production and consumption, often referred to as "Fordism", after Henry Ford’s mass production of automobiles at his factory(Geuss, 1981). Marx had not anticipated these or similar events. Thus, Frankfurt School thinkers found it necessary to redevelop Marxist thinking in a bid to make sense of the new social conditions.
Max Horkheimer first outlined the critical social theory, or simply the critical theory, in his 1937 book Traditional and Critical Theory. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media, Communication and Culture Academic Essay”, n.d.)
Retrieved from
(Media, Communication and Culture Academic Essay)
“Media, Communication and Culture Academic Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Foundations Of Alternative Media Development

Alternative Energy Sources And Sustainable Development

...? Alternative energy sources and sustainable development: Introduction Solving environmental issues and sustainably developing a country is one of the exact key concerns that many countries in the world are currently facing. Take for instance the natural resources which Earth has, oil is one of the scarce natural resources, and it is imperative to certain activities run by humankind on earth. Furthermore, it can be related to industrial development, for which an access to oil is one of the fundamental factors for industrial growth today. Such a necessity to have an access to oil is more than just safeguarding current generations with an access to it. This implies the...
4 Pages(1000 words)Essay

Alternative media

...? and Section # of Alternative Media In the modern age nobody goes to the market and bus products whose names are unheard of. The only way to tell people about a specific product is through advertisement. Now adays you see advertisements everywhere, from the front page of the morning newspaper to the breaks in between the late night TV shows. Innovative methods have been invented to catch the eye of the consumer; from the covers of cigarette packs to huge billboards on main highways. The conventional methods are getting old for consumers and a new method which caught my eye when I received a text message informing me about the new pizza place that had opened recently, in my vicinity. I had no clue, about the advertising method... and Section...
1 Pages(250 words)Case Study

Alternative media

...?Alternative Media In regards to alternative media the topic I chose to analyze was Adbuster’s culture jammer campaign, wherein advertising is co-opted in creative ways to advance political points. One of the major such means is through the taking of adds that were initially intended for one purpose and altering them as a means of making a political statement on what is believed to be the insidious nature of their message. In these regards, a wide variety of advertisements have been implemented. Once such example concerns tobacco advertising; in the Adbuster’s add Joe the Camel is featured much in the same way one might expect except that rather than glorifying cigarette...
1 Pages(250 words)Case Study

Development of Media Art

...?The Development of Media Art Introduction: The field of media arts has evolved significantly over the years due to the advent of technology and the changes facilitated by the same. Timely inventions such as the invention of digital cameras, and web based art, too have led to rapid and significant transformations not only in the manner in which materials are used, but also in the manner in which it is presented and marketed to the global audience. This paper on ‘the development of media art’ traces the development and evolution of this art form, from the very beginning i.e. during the early nineteenth century to the present day, and...
8 Pages(2000 words)Dissertation

Alternative Media Analysis

...Alternative Media Analysis The piece of visual communication that one intends to analyze is a video containing clips of news reports from Fox News entitled “Lies, Lies, Lies” shown in YouTube on April 27, 2008. The video clips were a compilation of visual communication that clearly show mixed media messages in terms of showing the public a decry for the network’s continued reporting of information and contents contrary to their fair and balanced contentions. Using the lessons learned on ethos, as arguments and adherence to ethical and moral standards that should supposedly make this visual communication manifest integrity, transparency and conformity to social and environmental...
4 Pages(1000 words)Essay

Constraints to the Development of Alternative Energy

...The Political and Technical Constraints to the Development of Alternative Energy Strategies Introduction "Effective and well-founded climate policies require a careful and informed analysis of the problem, and the possible options available for addressing it" (David Humphreys, p. 7). The climate change issues has attracted the attention of almost everyone around the world. Indeed it concerns everyone that it requires collective decision and action. Humphreys and Blowers declared that "coherent environmental policy responses require the active involvement of a broad range of governmental actors" (David Humphreys, p. 9). As soon as the IPCC result was known, a number of people and countries have accepted the responsibility as one... be...
9 Pages(2250 words)Essay

Alternative Media Substituting Mainstream Media in Developed & Developing Countries

...Alternative Media Substituting Mainstream Media in Developed & Developing Countries The role of media in disseminating messages of social and cultural awareness is difficult to undermine, especially in the context of developed countries. Developing countries, too, are fast becoming media-centric in their regular ways of public discourses. The traditional mainstream media in most countries around the world is being replaced with alternative means of mass communication in the past few decades. Subsequently, the concepts of dissident media and radical media have also come to the fore of media theories. One of the main reasons behind the upsurge in alternative media in countries such as America and Canada is that these countries have... and...
1 Pages(250 words)Essay

Media Interview Plan Development

... A. Who are the first persons that you contact for guidance in developing your media engagement plan?  Before I can develop the media engagement plan, I need to have facts and background information about the incident in GATT. I would request such information from the authorized officer and/or personnel on the field of GATT who knew the incident first hand. B. What additional information do you need to know? (RFIs)  I need to know the specific operational information that I am not allowed to disclose. Also, what are the objectives of the Army in engaging with the media about this specific incident. C. What are YOUR Command massage? (3 to 5 minimum)  1. The plan involving GATT is under heavy review and necessary changes shall... be...
2 Pages(500 words)Essay


...electricity to alternating current to aid electricity usage on the power network. The energy from solar panels is more inclined to intermittent issues due to unpredictable weather. During the cloudy and rainy weather, solar energy using home may run short of energy. Therefore, these issues make this energy unreliable. Fan energy: Long before the 20th century, wind turbines were used to harness the force of the wind to grind grain and pump water. With the advancement of technology, giant fans are made today to produce electricity. On top of every wind turbine, there is a box called a nacelle with three blades attached to it. These propeller-like blades...
2 Pages(500 words)Essay

Explaining Stats via Alternative Media

...Explaining the Statistics via alternative media: Statistical Test, of Data and Data Collection According to the article, statistics on the inflammansome-independent role of AIM2 suppresses colon tumor genesis. The supression occurs via DNA- PK and Akt. Essentially, statistics on inflammasome activates caspase 1 with the release of interleukin upto 1 β. Moreover, several inflammasomes tend to protect intestinal inflammation with colitis association of colon cancer (CAC), especially in animal models. The absence of melanoma 2 (AIM2) inflammasome activates by double stranded DNA and AIM2 associated with reduced numerous types of cancer. The mechanism of AIM2 prevents tumor development...
1 Pages(250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Foundations Of Alternative Media Development for FREE!

Contact Us