Implement of Packaging Strategy
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Accordingly, by addressing this gap, the study will be able to elaborate on the different characteristics of Taiwanese consumers under the influence of packaging strategies implemented by whisky marketers.... This essay discusses "Implement of packaging strategy" at Ian Macleod Distillers Ltd.... Correspondingly, Underwood (2003) further states that marketing success of a product or a brand relates with company's packaging strategy.... Concerned with similar issues, Mishra and Jain (2012) suggested that the investigation of packaging strategy should be concentrated on analyzing the consumer's perceptions in terms of decision-making process, communication and consumer culture, which apparently justifies the above-inferred notion regarding good packaging and bad packaging....