Nobody downloaded yet

Business Strategy Based on Yeo Malaysia - Case Study Example

Comments (1) Cite this document
This case report analyses the business strategies at Yeo company. Yeo’s is a strong company and it still has a chance to expand the market. However, the company needs to conduct extensive research to develop more products that are more aligned with customer needs…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.3% of users find it useful
Business Strategy Based on Yeo Malaysia
Read TextPreview

Extract of sample "Business Strategy Based on Yeo Malaysia"

Download file to see previous pages The political environment in Malaysia provides a safe and stable environment for Yeo’s operate in. There are regulations, tariffs, and requirements international businesses must conform to operate in Malaysia. Even though the government is liberalizing its tariff regime progressively, products that are in competition with products that are manufactured locally are still highly protected and the company benefits greatly from this. Malaysia is a high export-oriented economy and this provides an ideal economic environment for Yeo’s Malaysia to operate in because the company relies both on local and export markets.
The country’s economy is well-performing and the business regulations, tariffs, and requirements are more favorable for local manufacturers. The government also identified food and agribusinesses as the nation’s key opportunities and this has motivated large companies like Yeo’s to develop strong brands and distribution networks. These have led to the accumulation of large economic resources for the company. There are also bilateral trade agreements between Malaysia and some of its major markets like Australia and this makes business more favorable to the company.
The Asian community and the larger Yeo’s market are highly conscious about health and strongly emphasize on safety. In Malaysia specifically, foods and beverages undergo strict inspection to ensure they comply with the stringiest standards. The company uses no preservatives in its culinary brands and the most minimal in its beverages. Soy products are identified as healthy food. This has favored the operation of the company in Malaysia and ensured the company’s products are on the highest demand. Yeo’s Malaysia has made and maintained a courageous commitment to technology. The company has undertaken a notable computer development and training as one its major human resource agenda.
Porter (1998) identifies five forces that influence an industry. These are supplier power, the threat of new entrants, the threat of substitutes, rivalry and buyer power. One of the things that present a threat from substitutes in the beverage industry is packaging. Despite the contents remaining the same, customers are sensitive to the packaging of these products and so the Yeo’s company has had to stick to Tetra Brik aseptic packs and other health-friendly when packaging its beverages. Threat from substitutes is also higher due to low switching costs and higher price to ratio performance. This force is very strong in indicating to firms the impact of changing packaging materials and other things that impact on brand quality to its competitiveness.
The beverage industry experiences a high threat of new entrants. it has minimal entry barriers due to common technology, easy access to distribution channels, little brand franchise and low scale threshold. It also has easy exit due to low exit costs and is characterized by saleable assets and independent businesses. New entrants normally come in when profits are high in an effort to benefit from the high-profit levels. This force is fairly effective in determining the degree to which the company faces a threat from new entrants.
Buyers in the beverage company have a strong purchasing power because of high buyer concentration, low switching costs, buyers suffer from low profitability, and the risks and consequences of the product failure are low to them. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BUSINESS STRATEGY Company case report (written document) Essay”, n.d.)
Retrieved from
(BUSINESS STRATEGY Company Case Report (written Document) Essay)
“BUSINESS STRATEGY Company Case Report (written Document) Essay”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
cbechtelar added comment 3 months ago
Student rated this paper as
At first, I thought 11 of pages is too much for such a topic. But now I see it could not be done smarter. As the author starts you see the depth of the question. I’ve read all at once. Precise research

CHECK THESE SAMPLES OF Business Strategy Based on Yeo Malaysia

Business Strategy

...? Business Strategy BUSINESS STRATEGY Introduction Companies in search of success or for the achievement of their business objectives can employ a number of strategies. These strategies need not be the same a company chooses strategy according to the various challenges that it is expected to face or it is facing at the moment. These strategies can involve changing the company’s management or the management system at large. This paper discusses a case study, which analyzes an organization’s pattern of strategic development from the time of its creation to its current position. In the year,...
6 Pages(1500 words)Essay

Business Strategy

...? Business Strategy Business Strategy Business works or functions on strategies. Without strategies, no business can survive for longer periods. The business environment is changing day by day and it is necessary for the business people to change or update their strategies based on the changing business environment. For example, globalization has produced revolutionary changes in the domestic and cross border business activities. The importance of business processing and customer...
8 Pages(2000 words)Essay

Malaysia, entrepreneurship

...financing, infrastructural and business advisory policies framed regarding the entrepreneurship in Malaysia shows high prevalence of the same in the country. The Ministry of Entrepreneurial Development was established in Malaysia long ago in 1995 (USINFO, n.d). This state body ensured that the nation enjoys economic development with the help of capitalist class growth. In the recent times most of the economies are stimulating their economic growth with the virtues of entrepreneurship. Figure 2: Growing Popularity of Entrepreneurship (Source: MSU, 2013) Operational Management Strategies for Entrepreneurship The business environment of medium and small...
6 Pages(1500 words)Dissertation

Strategic Marketing Plan for Yeo Hiap Seng Ltd

...otherwise it won't be possible. When one makes an investment or a policy they have to be concerned about the key factors of market changes (Clifton, David S. & Fyffe, 1977). The strategic business unit therefore needs to make a clear score on what the customer base requires and mover around with the products that are needed in the market. The pricing has to be in line with the market values, overcharging results in very little sales while undercharging will kick you out of the market, a balance has to be struck between the two extremes (Croney, J.S, 2000). Segmentation & Targeting Exercise for Yeo Hiap Seng Soft Drinks Division. As a marketer, one must have strategies...
20 Pages(5000 words)Case Study

International Business Alliance (based on the Business Strategy Game)

..., Gomes-Casseres, Robinson 2003, p10). . Proposed Interface The proposed alliance interface will be based on an agreeable market presence identity and brand existence potential, to create a balance in the most economical business engagement between the parties (Gomes-Casseres, 1997, p.54). The designed interface will first factor in the structural designs in use at the two partner firms, as highlighted in the management segment, before engaging in operational interface intricacies (Bamford, Gomes-Casseres, Robinson 2003, p164). Having been in the market for some time, a proposal is made that each firm initially uses its brand name for the products that it has been able to post advantageous results....
4 Pages(1000 words)Essay


.... It is a known fact that Malaysia is considered as an ideal country for manufacturing and other service based operations. Today, Malaysia stands as an export-driven country with a strong economy and holds a potential to excel further in future. Multinational Business, Economic and Government Policies in Malaysia: Malaysia is the only country with flexible governmental policies which ensure and safeguard the rights and provide opportunities of growth to the multinational businesses. Therefore, we cannot ignore the fact that Malaysia has become widely known for its manufacturing and export services in...
2 Pages(500 words)Research Paper

Malaysia briefing

...channels and the Internet are carefully monitored. The introduction of the Internet from the West to the people of Malaysia have given people a new way to find information and is a great influence ( Traditional culture has also been replaced by the Western influence of “partying” for young people. Even the number of people speaking English in Malaysia demonstrates the extent that the West has influenced Malaysia ( What cultural sensitivities visitors to the country should be aware of? Malaysia is a very multi ethnic country and the people there are very open to people of all cultures. Visitors should be aware that public displays of...
3 Pages(750 words)Article


... Malaysia Introduction. Country background Malaysia is a very interesting country to analyze. It is situated in Southern Asia. The neighboring countries of Malaysia are Thailand, Indonesia and Brunei from the land and Singapore, Vietminh and Philippines from the sea. The territory of the country is 127,320 sq. mi. The population of the country amounts to 22.2 million people. Malaysia is a federal constitutional monarchy and the head of the state is a king Yang di-Pertuan Agong. The king is elected by and among the nine hereditary heads of royal families. The political party in power is Barisan Nasional. The executive power is the Cabinet and the current Prime Minister is Najib Razak. Legal system is based on common law. Malaysia... is a...
4 Pages(1000 words)Research Paper

Business Strategy

... Business strategic planning A business strategy plan is an essential tool in beginning or expanding any business. It involves comparing various business alternatives, followed by appropriate or economical business decisions then allocating appropriate resources to meet such decisions. The three basic elements in any business strategic plan is the exact business, the target demand and how to initiate such business and enjoy its advantages. Any business plan will always have more than one alternative but...
9 Pages(2250 words)Admission/Application Essay

Evidence Based Strategy Plan

...Evidence Based Strategy Plan Evidence Based Strategy Plan Introduction Evidence based strategyplans are those that are evaluated for their effectiveness by critical assessments. Classroom management requires teachers to come up with increased number of strategies to understand the student’s behavior that has a direct impact on the performance and academic goals. Among various evident based research strategies, token economy remains the most widely implied and effective strategy. The aim of this evident based strategy plan is to focus a respective...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Business Strategy Based on Yeo Malaysia for FREE!

Contact Us