Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Patient satisfaction with dental care services

20 pages (5000 words) , Download 2 , Essay

However, there do exist some common themes in certain aspects like approach Infact, current core of modern marketing involves targeting consumer satisfaction because it is only through customer satisfaction that organizations can thrive, survive and grow.... Every organization in the world, be it medical, pharmaceutical, dental, software, architect or any other field, is concerned about the satisfaction of the clients of its products or services....

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Creating an Online Business: An Analysis of a Business Website

21 pages (5739 words) , Download 2 , Assignment

This assignment "Creating an Online Business: An Analysis of a Business Website" describes Orange Beetle website.... Since signing up on social media sites with Orange Beetle, there has been quite a bit of recent activity regarding new programs that are coming up in this new year.... ... ... ... Smith is advertising a mentoring program along with some additional marketing programs....

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Online Personal Branding

20 pages (5608 words) , Download 0 , Report

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According to the research findings of the paper 'Online Personal Branding' the content of the blogs has to engaging and attractive for the customer which includes writing on current topics suggesting personal views and also criticising factors that are not being appreciated by the target consumers....

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The Antecedents and Consequence of Trust for Structural Equation Modeling

10 pages (2500 words) , Download 2 , Term Paper

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This paper discusses an analysis of the effect of five independent variables - reputation, skill, information exchange, power, and flexibility- on trust and the influence of trust on long-term orientation.... The paper considers a brief description of SEM and its importance for marketing research....

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Managing Small Business example Anthias Consulting Ltd, The Natural Music Group and the Konnect9

12 pages (3352 words) , Download 3 , Essay

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This essay "Managing Small Business example Anthias Consulting Ltd, The Natural Music Group and the Konnect9" is about companies, which are each unique in their approach.... These companies the interests of their owner-founders, and cater to specialized services in support of the big business.... ...

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Information Systems Strategy - ReuseUK

12 pages (3461 words) , Download 4 , Case Study

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The paper "Information Systems Strategy - ReuseUK" states that when ReuseUK uses these two major strategies followed by one more minor strategy, it can achieve a visible presence, entice its target users, provide them smooth and safe experience while exchanging goods.... ... ... ... It is possible to state that the process followed to develop ReuseUK's IS Strategy was an extensive and at the same in-depth one....

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Information Security Plan in 3D Media Company Ltd

11 pages (3317 words) , Download 0 , Case Study

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The paper "Information Security Plan in 3D Media Company Ltd" is a great example of a case study on marketing.... 3D media comm.... Ltd is a Western Australian based company that market products through social media, it mainly focuses on the small scale business enterprise to sell their product.... ...

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Trade Policy of Brazil

7 pages (2104 words) , Download 2 , Case Study

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It has used primary fiscal balance and inflation targeting as its main monetary policy instruments.... Interest rates have been stable and inflation rates have been lowered due to inflation targeting.... It has used primary fiscal balance and inflation targeting as it main monetary policy instruments.... Interest rates have been stable and inflation rates have been lowered due to inflation targeting.... Economic reform has been continuing in Brazil which includes fiscal discipline and inflation targeting....

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The Translation of the Advertisement

8 pages (2171 words) , Download 2 , Essay

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Thus, with advertisers always targeting a wide market area, they will try to translate the advertisements into as many different languages as possible.... 100) states that in translation of advertisements one has to go beyond straight translation of text because he or she will be targeting a completely different audience, therefore, has to take into consideration issues such as political, cultural, and even religious issues.... Therefore, an advertisement that touches on politics may have grave impacts if while targeting a specific market it ends up being directly translated by into other languages....

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Measuring the Agility Level in Petroleum Companies

5 pages (1609 words) , Download 2 , Thesis

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The paper "Measuring the Agility Level in Petroleum Companies" states that the applications can be connected, web-enabled products connecting mobile workforce, composed of marketing analysts and customer sales representatives who can provide information about the customers, products and competitors....

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Eastern Airlines' Future Perspective

6 pages (1642 words) , Download 3 , Essay

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The study "Eastern Airlines' Future Perspective" throws light on the conditions of different crucial operations of airlines such as route structure, fleet, marketing, and business plan when they went out of business, recommends how to transform business operations to remain competitive.... ... ... ...

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Bloomingdales: Mission, Values, and History

5 pages (1562 words) , Download 1 , Case Study

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This case study "Bloomingdale's: Mission, Values, and History" presents the well-known line of Bloomingdale's stores.... The type of organization and its history are discussed.... The paper provides an insight into the retail market in general, and the major Bloomingdale's competitors, in particular....

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Creating Parks as a Service for People

5 pages (1481 words) , Download 0 , Research Paper

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The paper 'Creating Parks as a Service for People' analyzes that service that is being provided is not a new one in terms that almost around 30 parks are providing the service for skateboard, however, it has been tried to the level best to introduce.... ... ... ... After the research would be conducted, and the decision for the service is finalized, the marketing strategy should be decided, the marketing of such a service would be a problem as the market is not widespread....

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Sales Operations & Management

1 pages (250 words) , Download 2 , Assignment

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This paper examines how sales person overcome rejection and the role of the managers in enabling them overcome this.... It also recognizes the role of Emails in marketing. ... ... s a sales person rejections are prone to occur on a.... ... ... To deal with rejections it is important not to take them personally, I believe that when a customer says no they are saying no to the deal and not to me, it is, therefore, important to discover the Blunders and Successes in Sales Blunders and Successes in Sales The sales department is very essential in any firm....

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Technological Advancements and Communication

20 pages (5255 words) , Download 3 , Research Paper

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The paper "Technological Advancements and Communication" highlights that generally, while negative publicity spells disaster for a well-established brand, it however helps in creating awareness among the consumers for lesser-known brands or products.... ... ... ... The world in the 21st century is evolving at a very first pace....

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Cultural Diversity In The International Market Place

10 pages (2500 words) , Download 2 , Case Study

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International trade has existed for a long time in history.... The writer of the paper "Cultural Diversity In The International Market Place" discusses how important understanding different economic, political and cultural environments for every organization's success.... ... ... ... Culture, according to anthropologists, may generally be defined as the set of shared goals, practices, attitudes, practices, customs, and values that characterizes a group, institution or organization....

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Whole Food Market, USA

10 pages (2500 words) , Download 3 , Essay

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The entire study "Whole Food Market, USA" is centered towards analyzing marketing mix and global market entry strategy which can be adopted by Whole Foods Market in order to enter into Netherlands.... Natural and organic food products possess a high demand in Dutch consumer market.... .... ... ...

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Sainsburys Business Strategy - Issues That Led to the Firms Crisis

8 pages (2653 words) , Download 2 , Case Study

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This paper 'Sainsbury's Business Strategy - Issues That Led to the Firm's Crisis" focuses on the fact that the survival of a company in the supermarket industry has always been a challenging task.... Moreover, because of the competition in a particular commercial area being really strong.... ... ...

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Coffee Consumption in the UK

8 pages (2000 words) , Download 3 , Case Study

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The present case study "Coffee Consumption in the UK" dwells on the increase of competition that characterizes most of the market's sectors and the limitation of income under the pressure of turbulences being facts that need to be taken into consideration when setting the strategy of a business.... ....

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The Emaar Company

5 pages (1339 words) , Download 0 , Essay

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The following paper entitled 'The Emaar Company' focuses on a lot of challenges that one must face with full confidence and self-assurance in order to succeed.... One of these challenges is to find a perfect job and then to progress in the professional field.... ... ... ... This stage comes in almost every individual's life....

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Apple's climb back from the depths of bankruptcy

3 pages (750 words) , Download 2 , Essay

In order for Apple to climb back from the depths of the bankruptcy, the marketing manager must should have studied the wants and needs of their customers or the market and large and then come up with a marketing strategy that is appropriate using marketing mix. ... ... ... ... ... ue to the fact that other companies in the industry slashed their prices and adopted a single Microsoft's platforms, Apple reduced their prices reluctantly....

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Decisions in Paradise, Part III

3 pages (750 words) , Download 2 , Essay

Decisions in Paradise Name: Instructor: Course: Date: Determining factors affecting decision implementation the organization Cultural difference in the countries affects the operation and strategies made by the human resource department.... Kava Island has cheap labour, but the main challenge is the influence of tradition on their performance....

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The Global Car Industry

4 pages (1000 words) , Download 0 , Research Paper

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In the paper 'The Global Car Industry' the author discusses some scares regarding the survival of some of the oldest brands in the United States car industry.... He tries to understand the different strategies adopted by manufacturers to avert their own crisis.... ... ... ... The author states that the global automobile industry is actually closely linked to the availability of credit....

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Drug Abuse among the Youths and Its Development

6 pages (1635 words) , Download 2 , Essay

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The study will target the major factors that promote abuse of alcohol and drug use which includes weak parental control, peer pressure, imitation, and child abuse, truancy among the children, emotional stress, and ineffectiveness of the law targeting drug abuse as well as availability of drugs to the youths (Slawson & Kopacz, 2010).... Identification of risks will help deal with factors such as weak parental control, peer pressure, imitation, and child abuse, truancy among the children, emotional stress, and ineffectiveness of the law targeting drug abuse as well as availability of drugs to the youths....

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War on Terrorism and the perpetuation of prejudice beliefs and acts

5 pages (1250 words) , Download 3 , Research Paper

The War on Terror is a phrase applied in the definition of the international military campaign following the 9/11 attacks on the United States by Al-Qaeda linked terrorists.... The impact of these terrorist attacks has been particularly complex on the Islamic world, specifically.... ... ... The US has approximately 6 million Muslims majority of who are of Arabic descent and who, unlike other Muslim minorities on the European continent, have been assimilated more broadly into mainstream American society (Welch, 2012)....

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Housing for the Elderly in Hong Kong

6 pages (1668 words) , Download 0 , Literature review

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This is stated as dedicated project targeting person in the age of 60 or above in Hong Kong.... In that regard, two programmes targeting the elderly has been put forward; that is community support services and residential care services.... n order to gain in-depth comprehension regarding preferences and affordability more interviews were conducted in 2012 targeting the elderly between 57 to 69 years....

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What Makes Amazon a Special Company

22 pages (5500 words) , Download 3 , Essay

This essay "What Makes Amazon a Special Company?... explores Amazon that was conducted based on the twelve new principles brought out for the emerging internet economy by Kelvin Kelly, which would help to understand the potency of Amazon's strategic initiatives taken to rule the online retail market....

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UK Investment in China

17 pages (4250 words) , Download 2 , Assignment

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heap-chains targeting the high end market ... The paper aims to answer questions like: bаsed on the Chinese mаrket, conduct аn environmentаl аudit for Tesco; to whаt extent do you think Tesco should аdаpt or stаndаrdize its mаrketing mix?... ive reаsons for your аnswer; Tesco hаs opted for а joint venture аrrаngement....

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Healthy Eating Messages and Children Nutrition

15 pages (4479 words) , Download 3 , Essay

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The paper "Healthy Eating Messages and Children Nutrition " states that generally speaking, the development of food preferences in children is an issue that has many aspects.... Primarily they are several consequences that should be taken into account.... ... ... ... A report that has published by the World Health Organization in 2003 refers to nutrition as a 'major modifiable determinant of chronic disease, with scientific evidence increasingly supporting the view that alterations in diet have strong effects, both positive and negative, on health throughout life' (WHO, 2003, 2)....

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Whatever Morrison Lower Prices Strategy Will Attract New Customers

2 pages (820 words) , Download 0 , Essay

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For a company to remain relevant and grow in the current competitive climate, it has to apply different techniques to ensure that they attract and retain a large number of customers.... There are various factors that influence buyer's behavior.... Pricing is one of the strategies.... ... ... It one of the most important components of the marketing mixes because it is concerned with making a profit....

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Creating an Interrelationship between Firms

3 pages (947 words) , Download 0 , Assignment

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In the business environment, firms, companies and industries work together in meeting the competing demands in the market and overcoming various obstacles.... In this perspective, creating an interrelationship between firms is imperative, as it is both marketing and competitive.... ... ... Calaginoe appreciated this strategy by making wooden holders with fliers and coupons with the company logo (Spriegel 78)....

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Project Management Assumptions

3 pages (876 words) , Download 2 , Essay

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The essay "Project Management Assumptions" focuses on the critical analysis of the major issues in the assumptions of project management.... As a project manager, a detailed write-up of a scope statement, relating specifically to sales and marketing, is required for the identified project.... ... ...

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Tobacco Smoke and Smokeless in India

17 pages (4748 words) , Download 1 , Essay

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They are advertising tobacco products using mass media techniques targeting the youth of the world.... This would permit the fulfillment of the dual objective of designing preventive strategies targeting "the global youth" while taking into consideration local peculiarities.... This shows that programmes and interventions targeting young people need to expand their focus to include both prevention, initiation as well as offering youth cessation programmes. ...

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Reflecting on Being First-Time Applicant

21 pages (5475 words) , Download 1 , Assignment

This paper "Reflecting on Being First-Time Applicant" focuses on the fact that the driving force of my career always had been the readiness to learn from the mistakes.... In spite of getting discouraged, the true valour of a professional hero is to strive against those barriers.... .... ... ... As realized from the previous experiences of entrepreneurial failures, I decided to extend the thought process across the boundaries of technology aspect....

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The Basis of General Studies

1 pages (250 words) , Download 4 , Essay

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The paper 'The Basis of General Studies' presents General Studies which embraces the basics of university education.... A degree in Bachelor of Science with a major in Integrative Studies and the track in General Studies is the foundation stone for a professional career.... ... ... ... In this world impacted by technological advances and internet revolution, I know what is going to help my career plans....

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A Conceptual Framework of Corporate and Business Ethics Across Organizations

1 pages (358 words) , Download 2 , Essay

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This essay "A Conceptual Framework of Corporate and Business Ethics Across Organizations" sheds some light on the profit-oriented marketing objectives that must always be aligned in such a way that the people do not suffer due to the same count.... ... ... ... This is because the profit-oriented marketing tactics are always aimed at benefiting more and more from the organizational stance....

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Should Research Firms Pay Respondents

1 pages (250 words) , Download 2 , Assignment

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This assignment "Should Research Firms Pay Respondents" focuses on companies that often carry out research in order to obtain critical information from clients and customers concerning the quality of their services or goods.... These companies rely on marketing research firms.... ... ... ... Marketing research firms use monetary incentives as one of the strategies that serve to increase responses from the public so that they can attain an appropriate sample size....

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EMPLOYMENT COMMUNICATION

3 pages (750 words) , Download 2 , Coursework

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Employment Communication (Author's name) (Institutional Affiliation) Summary There are many ways someone can earn money before securing a stable job in his field of study.... This is through leveraging his current talent.... The current society places a premium on talents of individuals.... ... ... ...

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Infomation system management exam

4 pages (1000 words) , Download 2 , Essay

For example, Wal-Mart uses data mining to collect information about its customers.... This collection of information may seem like some to be an invasion of privacy, but more and more, marketers are basing their decision on.... ... ... We may not be far from a time in which shoppers and internet purchasers are retinal scanned in order to view how they look at products, and for how long....

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The Internet Has Impacted the Way Companies Conduct Business

4 pages (1303 words) , Download 0 , Coursework

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The coursework "The Internet Has Impacted the Way Companies Conduct Business" describes the compact of the Internet.... This paper outlines internet marketing, business autonomy, increase brand awareness, easy business communication, low cost of doing business.... .... ... ... Although many people had argued that social media would slowly fade away, research shows that social networks will continue to grow in strength for years to come....

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Impact of Creative Advertising on Consumer's Attitudes

10 pages (4076 words) , Download 2 , Literature review

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The paper "Impact of Creative Advertising on Consumer's Attitudes" cites numerous experiments that indicate that creativity in advertisement influences the buying pattern of goods.... The effect of creative advertisement is more on high involvement products than low involvement products.... ... ... ...

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Magnetic Resonance Imaging Safety Protocol

40 pages (10290 words) , Download 3 , Essay

The paper "Magnetic Resonance Imaging Safety Protocol " highlights that generally, MRI is a safe modality when reasonable precautions are taken.... The professional guidelines provided by the 2007 RANZCR MRI Safety Guidelines documents are useful in guiding imaging.... ... ... ... Since MRI implementation into health care settings in the late 1980s, the focus on MRI safety has dramatically increased....

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Jiberish

2 pages (184 words) , Download 2 , Essay

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The company enjoys a sustained profitability arising from its growing market share.... This portrays the success of the varied marketing strategies the company employs in marketing.... ... ... The company uses various marketing strategies ranging from the basic media campaigns to the sophisticated market researches....

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The Importance of Foreign Artists in Nationalism

13 pages (3683 words) , Download 1 , Research Proposal

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The paper 'The Importance of Foreign Artists in Nationalism' presents nationalism as the spirit of belonging that exists in the whole nation.... It is what contributes loyalty to their country.... There are many factors behind strong nationalism, but arts take center stage.... ... ... ... The works of art whether written, painted or oral depicts the aspects of the nation....

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Potential Internal Strengths of Red Bull

10 pages (2500 words) , Download 2 , Case Study

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This paper "Potential Internal Strengths of Red Bull" focuses on the fact that to enable us critically evaluate the strategic development of Red Bulls product and marketing strategy we shall use a combination of SWOT, PESTLE analysis and Porter's five competitive forces that shape strategy.... .... ...

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Raising Equity Finance

10 pages (3229 words) , Download 0 , Term Paper

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The paper "Raising Equity Finance" describes managing and building a prosperous business in the new enterprises is one of the critical and challenging aspects for many entrepreneurs.... Raising equity finance for starting up a new venture is challenging and a risk exercise.... ... ... ... Raising equity finance concerning Peter and Julie's ideas such as from venture capitalists and business angels is advantageous to entrepreneurs....

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The Role of the Internet in Business

12 pages (3000 words) , Download 2 , Research Paper

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The author of the present essay "The Role of the Internet in Business" points out that the internet tools and technologies have become a primary driver of financial growth and business development, for the reason that the modernism brought by the internet tools.... ... ... ... The adoptions and executions of internet technologies have become as regular and common as fax machines, business cards, and telephones in performing business activities....

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Masters Executive Program in Malaysia

18 pages (4500 words) , Download 3 , Research Proposal

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We agree that flexible modes of study are being preferred by people however, as we are solely targeting the Malaysian market, therefore, we will not be seeking to provide distant learning.... In the paper 'Masters Executive Program in Malaysia' the author identified various business opportunities in the Asian economies....

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Consumer Decision Making

16 pages (4409 words) , Download 0 , Report

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All the purchases that are made by the customers normally have a specific goal that the customers are targeting to achieve it in a way.... The paper ''Consumer Decision Making'' is a wonderful example of a Marketing report.... Todays' age and era, have witnessed an increase in human needs, varying from the basic to non-basic or luxurious needs....

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Strategic Management - Dell Inc Strategic Audit

16 pages (4472 words) , Download 0 , Case Study

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There continues to be criticism against the computer industry for targeting developing countries as dumping sites.... Dell Inc finds itself in a competitive global environment where the need to identifying the right competitive advantage that puts the company ahead of its key competitors is very important....

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Essays on Segmentation Targeting and positioning of hotels