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Essays on Segmentation Targeting and positioning of hotels
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88688
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on "Segmentation Targeting and positioning of hotels"
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Brand Performance: Corn Flakes
7 pages
(2169 words)
, Download 0
, Assignment
Free
This assignment "Brand Performance: Corn Flakes" focuses on increasing brand visibility in the market.... In this paper, the cornflakes brand has been taken as the specimen and several factors were looked at.... These are brand performance, awareness, and salience.... ... ... ... Every business must make sure that it occasionally provides an analysis of its product and the market so that it can ensure that they are always ahead of the game....
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Reaching the Youth Market in Europe by Euro Teens
9 pages
(2604 words)
, Download 2
, Coursework
Free
The paper "Reaching the Youth Market in Europe by Euro Teens" justifies the marketing mix followed strictly ensures the development of a strong brand.... The right product with a competitive price in the right place and promotion plays an important role in the marketing operations of the company....
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Why Did Britain Go to War over the Falkland Islands in 1982
12 pages
(3258 words)
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, Essay
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In this paper "Why Did Britain Go to War over the Falkland Islands in 1982?... the causes of the Falkland crisis have been discussed, putting emphasis on the implications it had on Britain and its allies.... Falkland crisis was occasioned by Argentina's decision to invade Britain's territorial islands....
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Impact of implementing clinical practice guidelines to prevent pressure ulcers
12 pages
(3000 words)
, Download 6
, Literature review
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This paper will explore different implementing clinical guidelines for pressure ulcer prevention and treatment, as well as the impacts of these guidelines.... In addition, this paper will also present some of the methodological issues of the studies reviewed.... ... ... ... This research will first present the search strategy employed in finding the literatures reviewed....
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Political Parties: An Indispensable Component of Representative Democracy
10 pages
(2500 words)
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, Research Paper
Free
The objective of this study is to discuss the argument that 'without political parties, representative democracy could not function'.... To evaluate the reliability of political parties requires a re-examination of premises of political representation.... .... ... ... The twofold structure of representation is functional in organizing and unifying the four representational forms and concepts....
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Current and Future Use of Internet Technologies at Sky Plc
8 pages
(2000 words)
, Download 2
, Case Study
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This paper "Current and Future Use of Internet Technologies at Sky Plc" focuses on the fact that Sky PLC is a British company that focuses on satellite broadcasting, telephone, and broadband services.... The company also included internet streaming in their list of services.... ... ... ... Apart from the UK, Sky PLC Сompany has operations in Italy, Austria, Ireland, and Germany....
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Project on the 14 Principles of Sound Management
20 pages
(5451 words)
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This work called "Project on the 14 Principles of Sound Management" describes the 14 principles of sound management in relation to the coca-cola company.... The author outlines that the rapid rise in globalization has presented a challenging environment for the managers making them valuable in maintaining the performance....
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Window Shopping in Britain
4 pages
(1000 words)
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, Case Study
In business, marketing is very important.... Without marketing, a product or service may not be known by potential consumers leading to little or no sales.... The marketer must be able to understand the target group of customers by understanding their values, habits and behaviours.... ... ... ... Various ways are used in marketing....
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Analyses customer relation theory of adidas
2 pages
(500 words)
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, Assignment
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The customer relation theory of Adidas is customer loyalty through engagement (Marcus, 2014).... Customer engagement is achieved through various means including digital means.... For instance, the Adidas.... ... ... This is intended to achieve two things as follows;
... ... didas intends to engage the game players with the brand through the gaming console (Simon & Dave, 2007)....
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The Major Issues to Consider in Planning a Market Communications Campaign
2 pages
(759 words)
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, Essay
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This essay "The Major Issues to Consider in Planning a Market Communications Campaign" presents marketing as a complex field.... It is therefore important to study these and other issues to decide what nature of marketing is suitable for an international campaign.... ... ... ... A good manager will need to consider several issues which arise when a company moves into the international market and has to sell itself or its products in other cultures where values, languages, ideas, and even basic social interactions could be vastly different from the home country (Brown 1995)....
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Consumer behavior: definition, importance, theoretical explanation
10 pages
(2500 words)
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, Essay
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EMI and the Digital Music Industry
12 pages
(3000 words)
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, Article
Free
This article 'EMI and the Digital Music Industry' analyses the relationship between EMI and the digital music industry.... The author has included an environmental scanning of the music industry to determine an appropriate marketing strategy to help EMI marketing department come up with marketing ideas....
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How to Develop the Eastern Foods in the UK
8 pages
(2000 words)
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, Essay
Free
The author of the current paper states that Eastern Foods is one of India's most powerful firms in the food manufacturing industry (Eastern Foods, About us).... The firm's plan to enter the UK market is based on the high attractiveness of the country's food industry.... ... ... ... The success of the firm in the UK market will be depended on its ability to address all issues, related to HR, Accounting, and Marketing sectors....
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Roles of Sponsorship
12 pages
(3418 words)
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, Essay
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The paper "Roles of Sponsorship" explains that traditional advertisements that are creating the buzz regarding how their products or services are better than their competitors the features that would attract the customers are now turning to be ineffective and appear to be sheer wastage of money.... ...
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Strategies for the Expansion of Store Retail Wine Offers
9 pages
(2914 words)
, Download 1
, Essay
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This paper 'Strategies for the Expansion of Store Retail Wine Offers" focuses on the fact that Taurus wine is a British company that specializes in the sale of wine substances and products in the UK.... This company offers a wide range of wine, spirits, and champagnes from the eclectic, to the classic....
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Samsung Electronics
9 pages
(2542 words)
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The paper "Samsung Electronics" analyses the competitive position of Samsung Electronics in the consumer electronics industry.... The position is analyzed with the help of simple excel analytical tools which mainly highlights the profitability and market share of the companies.... .... ... ... Samsung Electronics is one of the largest electronic goods manufacturers headquartered in South Korea....
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Basic Macro and Microeconomic Policies
5 pages
(1250 words)
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, Assignment
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In the paper 'Basic Macro and Microeconomic Policies,' the author analyzes economic policies, which include the maximum use of the four Ps of marketing.... The company should have an effective promotional.... This marketing strategy includes making feasibility studies on what the needs of the customers are....
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Abbey National in All Its Greatness
6 pages
(1583 words)
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, Essay
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The essay "Abbey National in All Its Greatness" discusses the beneficial steps done by leading British bank to achieve global success.... .... ... ... Abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm....
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The Importance of Social Media For the Company
7 pages
(1662 words)
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, Case Study
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The paper "The Importance of Social Media For the Company" describes that social media is a platform that has drawn a lot of attention both to individuals and companies interacting on the networking media.... The Street Fashion Brand is on a mission to research the effectiveness of social media campaigns....
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International Business of Unilever Company
6 pages
(1769 words)
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, Case Study
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The case study " International Business of Unilever Company" analyzes the resources and capabilities of Unilever Company.... This paper outlines company management, global market advancement, marketing strategy, need of creating market competitive products, and main challenges.... ... ... ... Inclusively, most of the consumable products of Unilever include Lipton, Vaseline, tea, home, and personal care products among many other products (Unilever 2013)....
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Search Engine Optimisation, Effect of Globalisation and Culture
5 pages
(1453 words)
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, Case Study
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It is essential to state that from the paper "Search Engine Optimisation, Effect of Globalisation and Culture" it is clear that Sainsbury's has been one of the companies that have quickly responded to the changes and pressures that the internet and media have put on it.... ... ... ... Generally speaking, according to the American Marketing Association, 'Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers are for managing customer relationships in ways that benefit the organization and its stakeholders' (Pickton & Masterson, 496-499, 2010)....
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Ambitions of Ashutosh Agnihotri
13 pages
(3490 words)
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, Essay
Free
The paper "Ambitions of Ashutosh Agnihotri" discusses that the theory of strategic management, on the other hand, encourages building long and short term to promote the business which intern reflects the strength of the quality business the company is pursuing.... .... ... ... The significant issues revealed during the study of this case are (a) that turning a business into being profitable and successful is particularly challenging....
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Oreos and Milk, Chinese Style Assignment
4 pages
(1000 words)
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, Assignment
Kraft Foods has to reinvent new image of Oreo cookies to make it acceptable for the Chinese.... It was not easy for Kraft to do the new strategy because they.... ... ... Several factors were discovered why U.... .... type Oreo cookies did not pass the Chinese taste.... After learning all the factors, Kraft improved the marketing strategy of The profit of Kraft in European Union and the developing countries grew outpacing the U....
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Information Security as One of the Major Concerns of Business
8 pages
(2000 words)
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, Research Proposal
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The paper "Information Security as One of the Major Concerns of Business" states that one of the current and best security management procedures is the establishment of sophisticated encryption method to better protect the business and customers' details.... ... ... ... The Betfair Corporation was badly damaged....
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Persuasive outline/speech/presentation - Walmart on Twitter
1 pages
(250 words)
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, Essay
Free
For the retail giant Wal-Mart, Twitter offers the best options for interacting with millions of consumers around the world.
... ... ith branches in 51 countries and.... ... ... Twitters offers a quick way of communicating to customers and giving them the chance to air out their views concerning the provisions offered them by According to (Harris, 2008) successful marketing should involve engaging consumers in interactive conversations....
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Combating Cyber Victimisation: A Comparative Investigation of the UAE and the UK
38 pages
(11230 words)
, Literature review
Nobody downloaded yet
The paper "Combating Cyber Victimisation: A Comparative Investigation of the UAE and the UK" tells that cyber victimization is the case where crimes are committed using computers or information communication technologies to offend or defraud unsuspecting individuals.... .... ... ... Before examining what constitutes cyber victimization and the related theories, it is essential to have a deeper understanding of cyber victimization from different perspectives and further connect such understanding with relevant legislations that have been passed in both the United Kingdom and Saudi Arabia with aim of combating cases of cyber victimizations....
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Financial Services: The Commercial Environment
14 pages
(3500 words)
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, Essay
Free
The present essay focuses on the different techniques of inflation targeting adopted by the European Central Bank and The Bank of England.... The Second part of the question however focuses on the different techniques of inflation targeting adopted by the European Central Bank and The Bank of England.... nflation targeting is done through a common understanding between the FSA, HM Treasury and the Bank of England where all three of these supervisory authorities will play their part with in financial stability....
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Corporate Social Responsibility
12 pages
(3481 words)
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, Literature review
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Finally, the case raises the issue of the industry targeting the underage population.... In this regard, the study established that through sponsoring social and sporting events involving the young, as well as aligning the brand identities with ambitions of younger generations, the brands were indirectly targeting the young generation for increased smoking culture extension.
... In this regard, the industry has been further accused of targeting the children and the younger generation through attractive and influential advertisements to increase its consumer base....
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Effective Use of Strategic HRM Principles and Practices
16 pages
(4000 words)
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, Coursework
Free
The paper 'Effective Use of Strategic HRM Principles and Practices' gives an estimate of this key factor in ensuring the companies' competitive advantage in the market.... The author cites the success story of IBM as a pioneer of HRM approaches in employees' selection, motivation, and development....
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Innovation and change - open innovation and strategy
15 pages
(3750 words)
, Download 6
, Essay
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The paper seeks to address the concept of innovation as a major defining aspect towards the success of FedEx.... It goes on to elucidate the strategies that the organization has always put into place to ensure that its innovation processes meet the demands in the market.... ... ... ... .... Recognizing the need for change and strategic repositioning, various options for innovations are suggested as ways through which FedEx can better its position in the logistics industry across the world....
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Analysis of eBays Business Strategy
4 pages
(1000 words)
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, Essay
Free
The paper "Analysis of eBay's Business Strategy" describes that the company should increase the efficiency of their online shopping technology.... The company acquired Skype technology in the year 2005 but at that time overvalued the technology and consequently they invested a huge amount of money in the acquisition deal....
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Personal Statement for Applying Master Degree
4 pages
(1248 words)
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, Personal Statement
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The paper "Personal Statement for Applying Master Degree" discusses that I can say, I am sufficiently empowered with the baseline knowledge I gained from the previous years of study and interactive learning through the first-hand experience as an employee and a traveler.... .... ... ... My personal inquiry on success ratio and campus selection chances of the course provided me an ambitious response about the university....
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Various Aspects of Advertising and Promotion
4 pages
(1254 words)
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, Essay
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The paper "Various Aspects of Advertising and Promotion" discusses that Advertising and promotion play an important and vital role in every company's success.... A company goes through some processes that should be handled and managed efficiently for effective and long-term standing in the market....
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Information Distribution Manager: Job Characteristics
4 pages
(1301 words)
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, Report
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This report "Information Distribution Manager: Job Characteristics" presents dream job characteristics.... This purpose has been served by obtaining some basic information from relevant and authentic sources.... Performance appraisal basic information has been obtained from scholarly journal articles....
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Strategies of Social Networking
7 pages
(1973 words)
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, Assignment
Free
This assignment "Strategies of Social Networking" discusses marketing strategy where a company awards an affiliate some amount of money for any customer that they bring.... With this, the company gets to sell the product while the affiliate makes money.... ... ... ... There are various ways in which people make money through social media marketing....
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Analyzing Results of Interview with Andrea Lim
8 pages
(2000 words)
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, Case Study
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The aim of this study is to discuss the process of an interview for the brand communications manager position at Shell Philippines.... Moreover, the following study provides an analysis of a particular interview with an applicant, discussing the answers in terms of requirements.... ... ... ... October 2, 2011 – Shell Philippines opened a brand communications manager position at the Fuels department....
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How Maintaining Relationship Can Be Profitable and Beneficial to Organizations
6 pages
(1801 words)
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, Essay
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The paper "How Maintaining Relationship Can Be Profitable and Beneficial to Organizations?... begins with the statement that in this competitive environment, organizations are seen to give huge importance to maintaining relationships with the customers, dealers, distributors, suppliers, and employees....
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Sales and Promotion in Sports: Case of the Staten Island Yankees
8 pages
(2000 words)
, Download 2
, Term Paper
Free
This essay is going to undertake a study on a small New York-based baseball team, the Staten Island Yankees.... This team is an affiliate of the New York Yankees in the Short Season-A classification.... Undertaking a sales and promotional strategy, we have to undertake a study of the team and market....
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International Business of McDonald's
3 pages
(750 words)
, Download 2
, Research Paper
Based on the following McDonald's websites below, marketing approaches and business strategies are evident.... McDonald's Thailand, Turkey and UK have one thing in common and that is bringing the said food chain's trademark into the world.... All of them are able to remarkably integrate marketing strategies that would directly create an appeal to their potential customers....
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Practical Privacy Problem Solving
3 pages
(750 words)
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, Research Paper
Deep links are mostly used for guidance, department/ library web pages, as well as related resource sections.... It has been observed that deep linkings are mostly used as a tool for.... ... ... The organizations have found the use of deep linking as a technique of advertisement and sales with promotional activity which leads to increase in the profitability of the organization and promotes the At the current economic scenario, information plays a vital role and organizations use this information in deep linking as a tool for promotional activity....
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Discussion Questions
2 pages
(500 words)
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, Assignment
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Push and pull are promotional strategies used in describing how products and services move through channel allies to the consumer, showing the movement between two subjects (Schultz, 2002).... Push marketing is a promotional tactic in which businesses take their products to the.... ... ... The strategy places the company's product in front of the consumer making sure they are aware of it....
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Five Trends that Will Shape the Global Luxury Market
31 pages
(7750 words)
, Download 3
, Essay
An essay "Five Trends that Will Shape the Global Luxury Market" claims that timepieces have embraced new stature as art pieces or status symbols.... The high reputation and demand have transformed luxury watches into investment items rather than consumer items.... ... ... ... One of the core element witnessed in the revolution of timepieces centers on art, which is a fundamental component of the design....
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Hedge Funds and Private Equity Capital Raising in the Current Environment in the EU
20 pages
(5480 words)
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, Essay
Free
LeadMedia provides its business clients with a number of internet marketing solutions, including qualified traffic generation, lead and traffic retargeting, online customer relationship management (CRM), lead generation and the sale of tailor-made technology solutions for behavioral and semantic targeting....
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Professional Placement Reflections
16 pages
(4463 words)
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, Report
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The report "Professional Placement Reflections" indicates the experiences the author came across in a 6-week placement as a marketing assistant.... The opportunity to undertake the placement at the Chambers of Commerce in Leeds comes with great experience in understanding the marketing role.... ... ...
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Making the Most of the Doha Opportunity
14 pages
(3500 words)
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This following paper 'Making the Most of the Doha Opportunity' is a study on the marketing relationships between India and Canada and later on studies the marketing and planning of a launch of a particular Canadian product into the Indian market.... ... ... ... The author states that the mutual trade and business enterprises between the two countries is lower than the possible potential and naturally the Canadian investors are looking for better markets worldwide....
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Developmental Logistic of a New Product Development
12 pages
(3515 words)
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, Term Paper
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This paper 'Developmental Logistic of a New Product Development" focuses on the fact that the need for sustainable development has become one of the most crucial factors of our life.... The rapid advancement of technology has brought about a massive change in our lifestyle.... .... ... ... Some of the ways and means, which have contributed towards our better living conditions, have also brought certain challenges in its wake that needs our urgent attention....
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CRM - a Vital Retail Strategy to Gain New Customers
11 pages
(2750 words)
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, Research Paper
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The paper 'CRM - a Vital Retail Strategy to Gain New Customers' appreciates the effective tool for marketing communication activities, promotion and direct email incentives, an integration of technologies and business processes used to meet the customer's expectations during any certain interaction....
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Corporate Social Responsibility Programs
9 pages
(2990 words)
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, Essay
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The paper "Corporate Social Responsibility Programs" discusses that more empirical research has to be conducted especially between relationship marketing and customer loyalty.... Enhancing customer commitment and loyalty could be beneficial to a socially responsible corporation.... ... ... ... Businesses are not solely economic institutions....
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Short report for a project
3 pages
(750 words)
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, Essay
Short Report for a Project Executive Summary This report analyzes Rob Knapik Carpentry and Associates communication needs and lack of a solid local customer base.... The report offers our recommendations and the relevant deliverables to address the communication needs at Rob Knapik Carpentry and Associates....
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Starting a Business Online, Part 2
3 pages
(750 words)
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, Assignment
Electronic Commerce Name Lecturer Date My domain name becomes my copyright and patent once my local clothing line goes online.... It is what my business is identified with by my customers from all over the world.... Copyright is a natural right based on personality or labor.... ... ... ... Copyright can also be seen as a state policy to accomplish a given goal....
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