Short report for a project - Essay Example

Lack of marketing promotions 2. The need to establish its own business network to get a strong customer base Solutions In addressing the huge networking and marketing gap between his business and potential customers, our team came up with three solutions that are beneficial to the business and includes designing business cards and logos, building a Facebook company page, and building a company website as an information resource. Introduction The agency we chose to examine and help was Rob Knapik Carpentry and Associates.

The Rob Knapik Carpentry and Associates is a locally owned business that deals with wood products and repairs on wooden products. Rob has the qualifications of a certified carpenter. The agency focuses on building porches, cabinets, fixing bathrooms and repairing anything built out of wood. Rob Knapik Carpentry offers significant knowledge and skills to deal with wooden products and wooden repairs in a professional manner. Nevertheless, the agency suffers from the lack of a solid local customer base emanating from its huge networking and marketing gap that limits the agency’s success.

As such, our team looked at these problems and offered relevant solutions to the problems. Background Networking and marketing are very fundamental aspects of a business in the competitive market. In fact, without these aspects, the business losses its going concern, competitive advantage, and good will thus leading to losses or closure. Notably, local businesses like Rob Knapik Carpentry suffer these challenges due to lack of human and financial resources. The main problems faced by the Rob Knapik Carpentry are: Lack of marketing promotions The need to establish its own business network to get a strong customer base Deliverables In an attempt to address the problems facing Rob Knapik Carpentry, our group has established a mechanism to eliminate the networking and marketing gaps between this business and its potential customers.

Our deliverables include: Designing business cards and logos Building a company website as an information resource Building a Facebook company page Our aim was to create a detailed logo that is easier to recognize and that which will boost the company’s face value. The logo will apply in the business ads, Facebook page, business cards, and on the company’s website. We also designed professional business cards to derive a large network in the carpentry business with an aim of boosting sales.

Rob Knapik Carpentry’s business cards will be standard in size and bear the company’s name, contacts, and e-mail address. This will promote business networking in Rob Knapik Carpentry. Our team equally designed the company’s website that will entail background information, contacts, qualifications, and previous customer experiences. It will also offer a god chance for the customers to view the pictures and prices of certain company’s products. Moreover, the website will enable customers to comment on their recent experience with the company.

This helps in marketing the company thus attracting customers. Additionally, our team created a Facebook page for Rob Knapik Carpentry free of charge, which is very significant for such a small business. Notably, advertising on Facebook is relatively cheap and covers a large audience since billions of people can access this social site all over the world. However, in this context, the company’s Facebook page advertises it products to customers based in the