Role of IT in Contemporary Firms
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Market segmentation; the firm may use the information system to focus on a particular market and specialize, for instance, Hilton hotels' OnQ system, strengthen customer and supplier loyalty and raise the switching cost (Drnevich, & Croson, 2013).... It creates value by raising the level of production, increasing the revenues and setting superior long-term strategic positioning (Ye & Wang, 2013).... he primary motives firms capitalize on IT is to realize the following business strategic goals; optimize its operations, new product, and service and business structure, build customer and supplier relationship, competitive positioning and for continued existence....