Pizza home delivery business - Case Study Example

Our Objective: The objectives of Pizza Home delivery are to generate a profit, grow at a challenging and manageable rate, and make a margin of 15% within the first year of operation. The long term objective is to expand and become and become a leading Pizza home delivery service within the UK The timing is right for starting this new venture. In phase of the collapse of the traditional family settings and the London Olympic coupled with stringent and 'difficult credit facilities offered by banks' regulations set forth by regulatory bodies, this firm has come to give its prospective clients just the services they much desire.

The demand from our clients, as well as our ambition and passion for Pizza making business, and the procurement of highly professional and qualified chef, has made this venture one of great potential. Pizza home delivery is a new business venture. It is an establishment to be based in Cambridge the sole distribution of Pizza at peoples home a private home delivery Pizza service and restaurant for affluent young families (parents and children). A "third space" for mothers and fathers who can relax in their houses and with a phone call they are served.

It would be positioned as a home away from home, without being too far away. There is no other offering in Cambridge, United Kingdom at the moment. It is a for-profit business that provides a range of tailored services to new and young families all under one roof. It is envisioned that the usage of the services will be working and busy people of all works of life within different age groups however when fathers/male carers use the restaurants and the facilities, they must feel comfortable, welcomed and entertained.

We will provide three class of pizza and sizes, for individuals, family, and for parties. The Pizza home delivery services will be facilitated by our home delivery vans. The MarketThere is definitely a market opportunity for Pizza home delivery restaurant services. The size of the market right now in terms of finances is sitting at there are 2241 businesses within the ABS Classification of Interest Groups and over the last 4 years has experienced an average growth rate of 4%. The total revenue in for this industry has been estimated by an independent market analyst to be more than 1billion GBPs.

In terms of customers there are more than 6,735 families living withing the target market Cambridge that comprise our target market; couples with young children under the age of 10 with a household take home income of over 750GBP per week on average. It is estimated that the potential market share will be 10% with projected member take up of 500 members in the first year due to pent up demand. Continued growth