We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

International Marketing - Essay Example

Comments (0) Cite this document
Summary
London’s Ships of Historic Interest Partnerships currently positions itself in the tourism market as an informational tour, offering historical legacy discussion regarding ships involved in the nation’s security programme. In addition, part of the tour includes a…
Download full paper
GRAB THE BEST PAPER
International Marketing
Read TextPreview

Extract of sample
International Marketing

Download file to see previous pages... This marketing plan identifies a new marketing strategy for the organisation in order to improve its contemporary image. The plan recommends an integrated marketing communications strategy involving many elements of public relations theory and practice.
Currently, the mission of the London’s Ships of Historic Interest Partnership is to “provide a valuable source of information and inspiration, as well as facilities to inform and educate the public on our need of the sea” (londonships.org.uk 2010, p.1). In most respects, the current communications strategy is that of information exchange as a primary goal. This is not working effectively to build consumer interest and raise revenues needed to offset the costs of renovation in order to make these old vessels gleam with modern appeal to diverse consumer audiences. They key is to change the marketing message being delivered.
The objectives of the new and enhanced marketing strategy are to remove the emphasis on education and information, making the venue appear more exciting and relevant to the needs of a new style of consumer target group. The goal is to increase revenues by 30-40 percent within one year, using a blend of public relations strategies and modernised communication practices. The plan anticipates turning the attraction around from being a niche activity to a broad-based tourist hotspot that appeals to mass markets with varying demographics and lifestyle values.
Reassessment of current marketing strategy led to a variety of marketing literature that was mainly focused on the use of Internet tools, from website development to use of social networking tools as the main focus for promotion. However, this strategy had no direct linkage to relevant tourism sites and therefore was an inferior promotional strategy. This could be due to the fact that the current target market is misaligned with revenue goals, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 7”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1572283-international-marketing
(International Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 7)
https://studentshare.org/miscellaneous/1572283-international-marketing.
“International Marketing Essay Example | Topics and Well Written Essays - 2500 Words - 7”, n.d. https://studentshare.org/miscellaneous/1572283-international-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing
Companies save a lot by not up-selling at the opportune moments during in-bound calling since out-bound calling these days is considered to be invasive and eventually disastrous to the customer association. There is a benefit that arises from a quality outsourced customer care and that is the capacity to produce relatively higher retention rates.
4 Pages(1000 words)Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 Pages(3000 words)Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 Pages(3000 words)Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 Pages(3500 words)Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 Pages(1000 words)Essay
International Marketing
As Solomon (1994) noted, going international presents an opportunity for a company to increase profitability and diversify risk. As the international marketing manager of Highland Spring ltd,
12 Pages(3000 words)Essay
International Marketing
Still, there is a possibility of containing the grey market, through the implementation of both formal and informal process to the
4 Pages(1000 words)Essay
International Marketing
Whatever the product or service offered by the manufacturer or service provider can reach the consumers only through effective marketing techniques. Globalization has opened the doors widely open for business community as they can market
14 Pages(3500 words)Essay
International Marketing
It has been found that almost 48% of eBay’s total profit comes from the international business. eBay has always developed a proper plan before entering into any international market. In 2006 the company decided to enter in China through joint venture or
2 Pages(500 words)Essay
International marketing
There are various reasons for business selling beyond its domestic borders. The geographical size of the country determines the size of the market. After the domestic market gets saturated, a businessman has to think beyond the national borders. At times
5 Pages(1250 words)Essay
Let us find you another Essay on topic International Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us