Market assessment, planning and strategy of Apple Inc
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Today, the company designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple, 2011).... The company's obsession with excellence means that it only participates in markets where it can have a significant contribution (Chaffin, 2009).... The company believes in giving its customers a high quality buying experience, therefore, in its major markets Apple sells many of its products and third-party products directly to consumers and businesses through its retail and online stores....