The Southwest Airlines
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Its strategy from the beginning was to differentiate itself from other airlines, who use the hub and spoke method, by focusing on “dense, short-haul markets, on a point-to-point basis with frequent service” (Dresner et al.... His data came from the 1,000 most travelled routes (Morrison, 2001, p.... The expectation is that, like Wal-Mart, Southwest will bleed traffic from surrounding airports, as consumers will drive to the airports servicing Southwest instead of going to the airport closest to them, which will lead to increased fares in the surrounding airports, which will lead to a further spiral at these airports (Vowles, 2001, p....