International Management Strategy Essay Samples and Topics Online

Has the Marketing Mix for Volkswagen Been Successful

11 pages (3234 words) , Download 0 , Case Study

Free

However, with such a high volume of competition in Europe, Asia and North America, Volkswagen must devote this labour and finance to the marketing mix in order to sustain its broad differentiation strategy.... The report describes pricing structure at Volkswagen and the rationale for this strategy, followed by acknowledgement of product and place in the marketing mix, with a continuing in-depth discussion of promotional activities domestic and international that has led to higher sales since 2008....

Preview sample

Sales Plan for eBECS in the UK, the USA, Middle East and Europe

7 pages (1962 words) , Download 2 , Business Plan

Free

The Microsoft Dynamics has been pulled from other market due to MBS strategy and AX has been promoted as recommended solutions and the midsize and small size companies that offer a large market are accustomed to the products and services of the above-mentioned packages.... strategy Pyramid: Cost, quality and speed should be the pillars of the strategy pyramid of eBECS as it is capable of offering quality products and services having centers in countries like Jordan....

Preview sample

The Air Transport Industry: Fleet Planning

10 pages (2500 words) , Download 2 , Research Proposal

Free

The fleet planning process should shape the fleet to meet customer requirements and be consistent with the airline's business strategy.... This means that the airline must rethink its business strategy in order to maintain profitability. ... BAA has a business strategy to counter this so as to maintain market share. ... Business strategy ... This requires a good business strategy, a well trained human resource to implement the strategy, and proper tools to carry out the functions....

Preview sample

Deming's 14 Points of Management

15 pages (4113 words) , Download 2 , Essay

Free

This involves developing a new long term strategy for athletic coaching bodies that address quality.... Supervision also deals with leadership, and a different leadership strategy of supporting coaches and athletes is definitely required. ... "Deming's 14 Points of management" paper total quality management analyses the application of Deming's 14 points to athletics coaching.... The field of athletics coaching has to adopt quality management techniques to compete in this competitive environment that is dominated by the use of new technology....

Preview sample

Application: Planned Change in a Department or Unit

3 pages (750 words) , Download 10 , Research Paper

Free

In mind of the above, introduction of change that advocates for compulsory use of checklist during and after insertion of the central venous lines defines the only and immediate strategy to reduce levels of related infections.... In this stage, management will organize series of meetings to remind care providers about the oath they took on how to handle life of patients and ethical practices imminent to the profession of health care.... management will also use the meetings to remind the care providers about the best practices to observe in ensuring effective and safe insertion of the central venous lines....

Preview sample

Risk and Return Relationship

3 pages (750 words) , Download 4 , Essay

ggressive management: Risk can be influenced by the aggressive management.... This essay talks about the characteristics that can influence risk as the probability of losing anything of value or uncertainty of a result.... This paper also analyzes the risk and return relationship which is fundamental to the potential investment decisions....

Preview sample

Rolls Royce Company Competitive Advantage

8 pages (2312 words) , Download 14 , Case Study

Free

This case study "Rolls Royce Company Competitive Advantage" is about a company that has got a strategy of increasing the sales volume.... he company is applying merging and acquisition as a strategy for example the acquisitions of Cooper Energy Services, Allison Engine Company Vickers among others have helped the firm in creating new business opportunities for its marine, civil energy and defence industries.... he company has got strategy of increasing the sales volume....

Preview sample

JCI Organization

18 pages (4775 words) , Download 2 , Essay

Free

imple Business strategy ... A Context-sensitive Approach to Analysing Talk in strategy Meetings.... An Inquiry into the Epistemic Culture and Machinery of strategy Making.... escription and analysis of the business management and student's job 6 ... In this context, the thrust and emphasis will be on the aspirations of the labour force, the behavioural pattern of the employees and customers and management attitude....

Preview sample

The Business In The Middle East

7 pages (1984 words) , Download 2 , Essay

Free

The business council needs to make a long-term commitment to increase the Middle East region's international competitiveness and to develop an integrated strategy for marketing it more effectively.... The head of investment strategy at ADIA, Jean-Paul Villain, is French.... Competitive strategy.... Dubai and Qatar are believed to hold about $100bn each under management ... This essay "The Business In The Middle East" claims that this business region has a significant level of international commerce and investment....

Preview sample

Humana Insurance Hispanic Market

4 pages (1076 words) , Download 2 , Essay

Free

Thus, the change management strategy for Humana, as part of localizing or customization strategy for the Hispanics, could be increasing the number of agents or brokers to specifically cater to the Hispanics.... Although, Humana is carrying out customer friendly strategies in regards to Hispanics, specifically the strategy of localization or customization, when viewed in an overall manner, it is not doing it effectively, and so if it can optimize or improve that strategy, it can give Humana the competitive advantage in relation to the Hispanics Market....

Preview sample

Realationship at work 2

4 pages (1000 words) , Download 2 , Essay

This means that the strategy I had of being the junior colleague who had to talk to the EDM had to change to being the junior colleague who had to talk to the Boss.... My strategy had been to be assertive since I expected that my boss would be aggressive and would not understand what I had to say.... This is the main reason that made me change my communication strategy to being less assertive.... Since my strategy was to use assertiveness from the beginning, I used my hands for emphasis (Armstrong, 1999)....

Preview sample

Enterprise Risk Management Value to Banking Sector of Zimbabwe

22 pages (6512 words) , Download 2 , Assignment

The paper "Enterprise Risk management Value to Banking Sector of Zimbabwe" states that interviews or focus groups discussion shall help the researcher to understand the behaviour, qualities and complexities lying behind the study by mere observation and from the answers given by the respondents.... According to the Reserve Bank, the main causes that triggered the solvency and liquidity crisis were poor corporate governance, inadequate risk management, rapid expansion, overstatement of capital, creative accounting, speculative trades, high level of non-performing assets, and unsustainable earnings....

Preview sample

The HR Policies and Administration

9 pages (2953 words) , Download 0 , Coursework

Free

The international strategy will encourage the enterprise to turn out to be global in their perspective (Taylor, 2010). ... The actions such as implementation of talent management programme, global strategy for the maximization human resources value, performance management, leadership and change management, etc will help the enterprise to put the HR policies and practices in place and consequently help to get the contracts with the local authorities.... The main aim of the paper "The HR Policies and Administration" is to understand the changing nature of human resource management in an international context with a focus on online managers about how they manage the employees well in an organization....

Preview sample

Railway construction: Feasibility study

12 pages (3000 words) , Download 3 , Essay

Free

This is a procurement strategy that overlaps both the design and construction stages to allow elements of the construction process to start before completion of the design.... From this study we learn that a feasibility study provides a historical background of the project or business, product or service description, management and operations, among others.... From this, we learn that a feasibility study provides a historical background of the project or business, product or service description, management and operations, among others....

Preview sample

Mncs As A Force For Development

10 pages (2500 words) , Download 2 , Essay

Free

An examination of the implications of MNE strategy for economic development, Journal of World Business, 44(2), 144-157... They also transfer management techniques that contribute in expanding production capacity of the firm in the new foreign locations.... Domestic firms learn from these technologies and the management techniques and in turn improve their operations and production capabilities.... Such technology capabilities and management techniques form competitive advantage for the multinationals in the host country (Balasubramanayam et al 1996, p....

Preview sample

Tesco Performance in the UK

7 pages (1975 words) , Download 5 , Assignment

Free

Organizations need to know the economic prospects and inflation rates for a particular country in which it operates and hence tailor a strategy to overcome any risks that might arise.... TESCO has usually opened its stores, hypermarkets which are either in the city or very near to the outskirts of a city; this strategy has helped them to obtain customers as the stores and hypermarkets, etc are situated in thickly populated areas.... Tesco has a well-established and consistent strategy for growth, this is a way in which it has strengthened its UK business and has created ways to expand into new markets....

Preview sample

Sustainable Growth in Convenience Food Store Business

10 pages (3305 words) , Download 0 , Literature review

Free

E-strategy in the UK retail grocery sector: a resource-based analysis.... Retail cost optimization, strategy, and information Technology.... This however leads to some difficulties that could besiege the retail businesses including difficulty in management.... nformation from internal data collection systems in a company is beneficial through allowing the management to assess different aspects of business performance, generation of data for decision-making, and realization of the benefits of varying intervention on the satisfaction of employees and customers. ...

Preview sample

Supply chain management Operations management Lean production

12 pages (3000 words) , Download 4 , Essay

Operations management: Tesla's Case study Name Institution Background Tesla Motors, Inc.... Definition and Application of Operations management The operations management at Tesla are streamlined for success, which is particularly attributable to the CEO's experience in nurturing success....

Preview sample

Management of Occupational Stress

7 pages (2134 words) , Download 0 , Literature review

Free

The strategy works by enabling the employees to put aside any stress attributable to the workplace.... The paper 'management of Occupational Stress' is a worthy example of human resources literature review.... He specified the role of management as managing and control, which includes employing techniques of rewards and punishment to help employees achieve their best.... This makes them try to work hard so that the management can spare them; hence, they experience stress....

Preview sample

Knowledge Management, Social Networks and Innovation - Twitter

11 pages (2750 words) , Download 2 , Assignment

Free

The case for non-predictive strategy.... any people are of the opinion that social networking has completely worked to improve creativity and innovation, by creating a forum through which different parties can share knowledge and offer insights into improvements quality management in commercial organizations.... nowledge management ... hereas information management is a concept that refers to ways through which organizations and individuals exert controls over information by putting it into context, knowledge management is a broader concept that entails addition of value, new ideas, experiences and insights into existing information as a way of managing it (Kelsey, 2010:38)....

Preview sample

The Role of MNCs from the Asia Pacific

9 pages (2767 words) , Download 6 , Essay

Free

Song et al (2014) reported that one contrast that seems to set apart the Western firms from the Asian's is the strategy.... n addition to employing the above strategies, Asia's MNEs have also been seen to apply a different strategy when it comes to regions of doing business.... Earlier, it was noted that some firms tend to employ what is commonly known as global strategy in its worldwide operations.... This strategy, which simply implies uniformity, does encounter challenges as earlier indicated in the case of Wal-Mart....

Preview sample

Starwood Group of Hotels and Resorts Marketing Plan

20 pages (5000 words) , Download 2 , Essay

Free

Recommendations are made on the marketing strategy.... The marketing strategy is not very focused on the target segments.... The company's strategy to excel in all that they take up is one of the major reasons for the company to be able to move through the grid.... he current business strategy of the company is to reduce its investments in the owned real estate.... The marketing strategy is not very focused on the target segments....

Preview sample

Advertising and public relations

9 pages (2250 words) , Download 2 , Essay

Free

dvertising and Public Relations (New Product Launch) Table of Contents Introduction 3 Situational Analysis 4 Objectives of the PR Campaign 5 Developing Public Relations 6 Brand Recognition 7 Publics for PR Campaign 8 Recommended PR strategy 9 SMART Objective 10 Optional Tools for PR Campaign 11 Methods of Evaluating PR Campaigning Plan 13 Conclusion 15 References 16 Appendix 19 A.... Consequently, based on the assessment of the situation faced by Nestle (especially Kit Kat brand) due to the PR campaign, the discussion of this report will be focused on developing an effective PR strategy which can enable Kit Kat to efficiently address different PR concerning issues....

Preview sample

Intangible Specialization and Product-Mix Optimization

8 pages (2300 words) , Download 1 , Term Paper

Free

The author of the paper analyzes and gives detailed information about intangible specialization affecting fiat's strategy and output-mix optimization in the era of the '70s, and intangible specialization affecting fiat's strategy in the 1980s and 1990s.... The concept of IS was launched because Fiat showed an interest in the lower market rather than working with medium segments of the market, the strategy implemented by other competitive car industries....

Preview sample

Production and Operations Management

8 pages (2184 words) , Download 2 , Case Study

Free

The management subsystems also require integration, including (1) strategy with a customer focus, (2) the tools of quality and (3) employee involvement (the linking process that integrates the whole).... The case study "Production and Operations management" states that Managing operations is a crucial aspect of each and every kind of business.... An overview of Operation management s Production and operations management: Managing operations is a crucial aspect of each and every kind of business....

Preview sample

Issues of Small and Medium-Sized Enterprises

13 pages (3781 words) , Download 1 , Coursework

Free

To overcome unsuccessful outcomes have a strategy for direction and monitor progress towards the goal; clean house of management involved in the crises, adopt a financial orientation23.... It is clear that an entrepreneur can be a fantastic manager, of people and activities, as they start and develop a business, perhaps aiming for an integrated global strategy and the subsequent employment of managers to take care of day-to-day delegation of tasks and accountability, whilst the entrepreneur moves on to initiate other ventures and environmental opportunities....

Preview sample

Business Structures in Britain in the Inter-War Period

14 pages (3872 words) , Download 2 , Research Paper

Free

07], late nineteenth century businessmen had the usual three strategy options: competition, collusion or integration.... This was a wrong strategy which had long term impacts, causing impediments and disability to British industries and the British economy for several decades.... 97], the term “family firm” cannot be used as generic nomenclature to encompass the strategy and structures of all companies that are operated by families.... That company held the voting shares or the ordinary shares of the two companies, and is an example of a strategy widely used in Britain to facilitate close cooperation between the leaders of an industry....

Preview sample

Enterprise Car Rental

12 pages (3000 words) , Download 4 , Essay

Free

Enterprise Car Rental has established a consumer oriented strategy in relation to marketing that is of great importance to success.... A market Development strategy has been followed by the company rigorously since it has put great effort to an existing product(car-rentals) regarding the new market.... Earning of profits that are high in the market that is untapped has been enhanced by the effective strategy.... Therefore, Enterprise is gradually becoming saturated in its Market Development strategy thus becoming obsolete....

Preview sample

Ports of Auckland industrial dispute and Part B as well

9 pages (2250 words) , Download 3 , Assignment

The dispute began in 2011 after the renegotiation for the renewal of employment contracts for the Port of Auckland employees collapsed between the Maritime Union of New Zealand and Ports of Auckland in which the port had planned to enroll the services of casual laborers that led.... ... ... By 2013, the industrial strike action remained unresolved in which the port argued that its intention not to renew the contracts of the workers was because they could not help in meeting the goals of the port....

Preview sample

The Hotel Industry

4 pages (1173 words) , Download 2 , Essay

Free

For instance, there is the case study of the Ritz-Carlton's service recovery strategy.... It was explained that the service recovery strategy plays an important role why only 2 percent of complaints are escalated to Hilton Hotels central complaints unit.... 156) The case study revealed that an important component of successful a service recovery strategy is the empowerment of both the employees and the customers.... Finally, based the review of literature suggests that a working service recovery model should be typified by a complementing organizational culture, a strategy that focuses on customers' and also the employees' perspective and a sound organizational structure, which service failures have to navigate in their resolution....

Preview sample

How Promotional Activity Is Integrated to Achieve Marketing Objectives

14 pages (3708 words) , Download 2 , Essay

Free

If a marketing strategy satisfies all the requirements stipulated in the objectives, it is allowed a greater lifeline in an organization.... Promotion In a business consumer transaction, promotion is an open selection forum where any strategy is applicable and each strategy has the same probability of reaching out to the required size of the market.... This transaction requires promotional tools like media marketing, sales representatives and application of the CSR strategy (Kotler & Armstrong 199)....

Preview sample

Management Practices Introduction

6 pages (1885 words) , Download 2 , Research Paper

Free

In case of Coca-Cola, the planning stage involves development of overall strategy by keeping in mind the mission and the objectives of the company.... The paper "management Practices Introduction" explains that management practices in an organization are of five types - planning, leading, organizing, staffing, and controlling.... The objective of the paper is to discuss the significance of these functions in Coca-Cola and how the company uses the management practices in the business in order to maintain and improve the performance of the employees as well as the organization....

Preview sample

Google's Strategic and Human Resource Management and Planning in a Global Environment

12 pages (3000 words) , Download 2 , Essay

Many companies have sought cheap labor from different countries but the strategy seems to fail in achieving the goals of the organization thus has called for the need to come up with the global ways of practicing the human resource strategies.... Human resource management is a discipline in the business studies that entails educating the management on how to relate with employees in order to reach the necessary organizational goals.... Human resource management is a department in many current organizations as it deals with....

Preview sample

Hong Kong and the Impact of Cyber Crimes

3 pages (750 words) , Download 2 , Essay

Despite all efforts of the government to restrain cyber crimes, and of information technology specialists to fortify domain firewalls, anxieties related to online transactions are mounting, and in a way, adversely affect international marketing endeavors.... Hong Kong and the Impact of Cyber Crimes Technology is, without a doubt, “one of the most important contributory factors underlying the internationalization and globalization of economic activity” (as cited from Stonehouse and Campbell, 2004, p....

Preview sample

Language and Communication for Science

5 pages (1331 words) , Download 2 , Coursework

Free

However, the country managed to recover from the destruction as it developed an effective strategy.... The strategy involved the acquisition of technical information, as well as proper ways of managing such information.... Therefore, ensuring that a country possesses the required management procedures and equipment for reduced information access is inevitable, if research and development has to take place. ... More to these, secondary and tertiary sources also multiply daily, thus necessitating an effective information retrieval, and management system....

Preview sample

Strategies for Evaluating Organizational Change

5 pages (1500 words) , Download 3 , Essay

Free

A change implementation strategy for organizations includes various elements that have to be carefully analyzed before the change process is implemented (Hechanova and Teng-Calleja, 2011).... These elements include situational awareness, the structures supporting the change, and strategy analysis.... strategy analysis involves identification of the risks involved in the change process, any resistance to the change and tactics for implementing the strategy (Ghazaeli et al, 2008)....

Preview sample

Effectiveness in the Global Organisation

9 pages (2592 words) , Download 1 , Term Paper

Free

2006, international management: Managing Across Borders and ... The other related challenge, Walmart faced in the advertising front is that, China being a huge and diverse market both in the geographical sense and demographic profile, with the people living all over the country, Wal-Mart is facing risks to actualize a single advertising strategy for the whole country.... So, Walmart has to localize its marketing plus advertising strategy, thereby focusing only on the stores in specific localities, without going for pan-national perspective....

Preview sample

Effective Leadership Development and Organisational Performance

12 pages (3016 words) , Download 0 , Coursework

Free

In fact, the study revealed that there was high performance in areas where management development activity was associated with business strategy.... The paper "Effective Leadership Development and Organisational Performance" is an engrossing example of coursework on management.... This report addresses the issue of poor people management that is costing UK firms an average of £84bn every year.... The paper "Effective Leadership Development and Organisational Performance" is an engrossing example of coursework on management....

Preview sample

Business to Business Marketing

12 pages (3000 words) , Download 3 , Term Paper

Free

Suitable Sales force management system-Incremental Method 4 ... Suitability/benefits of Sales force management system 5 ... sales force system is such a system which combines the marketing and management systems in a company in such a way that it would eventually assist a company, in the mechanization of sales and sales force management operations.... Moreover, the marketing and management systems are usually combined with a marketing information system, and due to the fact, they are frequently known as customer relationship management (CRM) systems (Temponi, 2010)....

Preview sample

Marketing and Financial Plans of River Rocks Books Store

13 pages (3250 words) , Download 3 , Research Paper

Free

Premium+

strategy 13 ... The report is divided using the following section; marketing plan, financial plans, risk assessment, industry analysis, recommendation and conclusion, and strategy.... To increase the volume of sales per section we are proposing price reduction strategy (Peter and Donnelly, 2011).... The strategy is going to benefit the company in having improved user experience, strong brand identity, improved search performance, more flexible and cost effective advertisement, and new advertising opportunities (Peppard and Ward, 2016)....

Preview sample

New Public Management in Developing Countries

17 pages (5213 words) , Download 0 , Essay

Free

‘Personnel Management Reform in the Philippines: The strategy of Professionalization'.... The paper "New Public management in Developing Countries" discusses that equally important is the implementation of performance-oriented staff appraisal systems to appraise the work of the staff of public sector agencies an example of this is seen in Malaysia.... Public sector management deals with the management of public sector agencies....

Preview sample

Building Quality into Services

13 pages (3250 words) , Download 2 , Case Study

Free

V Profit-maximizing, competition-based theories of strategy ... Resource-based theories of strategy ... I Human-resource-based theories of strategy ... rofit-maximizing, competition-based theories of strategy ... He understood that he should chalk out a new business strategy to deal with the situation.... The first strategy that proven and tested by him in his previous venture.... esource-based theories of strategy ...

Preview sample

Strategic Audit

11 pages (2750 words) , Download 2 , Essay

Free

Also depicts the role of the external auditors in the collapse of the company since their conspiracy with the company management acted as a facilitator.... The essay also depicts role of the external auditors in collapse of the company since their conspiracy with the company management acted as a facilitator.... The acquired companies included IDB WorldCom, largest international carrier; WilTel, telecom carrier; and lastly, international phone company and parent of UUNET, MFS Communications (Lyke, 2002)....

Preview sample

Marketing Program Adopted by Ford

8 pages (2443 words) , Download 4 , Coursework

Free

The paper "Marketing Program Adopted by Ford" states that Ford has undertaken a corporate strategy.... ord has undertaken a corporate strategy.... Ford has adopted SWOT analysis for performing various business operations to analyse various fundamental strategy.... By adopting societal marketing strategy the company is required to balance and resolve the conflicting profits of the company, satisfaction of the consumers and also the public interest....

Preview sample

A Crisis of Trust: Importance of Customer Service Excellence in Establishing Trust

8 pages (2000 words) , Download 3 , Essay

Free

A customer service strategy is one of the fundamental parts in molding a business towards success.... Hire and Train the Right People One of the fundamental keys to an excellent customer service strategy is the people who have the appropriate skills and educational background in customer service.... Person-to-Person Contact with Customers Another customer service strategy is the ability to consider the customers as the center of the business....

Preview sample

Organizational Analysis of NIKE Company

12 pages (3259 words) , Download 5 , Business Plan

Free

The global strategy o the human resource is to accomplish the company's potential in every area of business.... This efficient marketing strategy has helped improve their sales.... Adopting a global strategy owing to its global brand image the company takes a creative approach and yet very sustainable, to market its product and services to its global customers. ... Nikes marketing strategy is an important component of the companys success (Wong, 2013)....

Preview sample

The effect of national culture on Commitment forms within international joint venture

40 pages (10000 words) , Download 3 , Essay

In this article he the huge population growth which had occurred in the Arab world due to work opportunities related to oil supplies resulting in considerable international migration to countries such as Saudi Arabia and the United Arab Emirates.... Implications of national culture for the work-related values and attitudes of their multi-cultural workforce and measures that managers normally take to create a homogenous organisational culture and thus reduce the effect of national culture ...

Preview sample

Organisational Insight Analytical

7 pages (1750 words) , Download 3 , Case Study

Free

Value chain analysis is essential for the companies to attain competitive advantage and defend their market position (Porter, Competitive strategy, 1980).... onvergence strategy is the best way to serve different market segments.... Convergence strategy is driven by a desire to please customers in an environment that is uncertain and rapidly changing.... Handbook of Business strategy .... Business strategy , 1....

Preview sample

Training and Development Practices Followed by the British and Chinese Firms

11 pages (2750 words) , Download 3 , Coursework

Free

The paper 'Training and Development Practices Followed by the British and Chinese Firms' compares personnel policy in British and Chinese companies and comes to the conclusion that society and culture do not affect the latter.... The effectiveness of these T&D schemes cannot be guaranteed in advance....

Preview sample

Hilti: Business to Business Marketing

10 pages (2729 words) , Download 2 , Essay

Free

mplementation of the strategy 4 ... Potential risk involved in the strategy and approaches for risk minimization 5 ... isk involved in the strategy 5 ... Hilti's brand strategy and communication 8 ... rand strategy 8 ... Hilti follows “Champion 3C” strategy which means Customer, Competence and Concentration.... mplementation of the strategy ... Potential risk involved in the strategy and approaches for risk minimization ...

Preview sample

Essays on International Management Strategy