International Management Strategy Essay Samples and Topics Online

Focused Approach of McDonalds

15 pages (3901 words) , Download 3 , Essay

Free

These require a change in the marketing strategy of McDonald's in the UK.... An environmental analysis would help evaluate the right marketing strategy under the circumstances that should be applied in the UK.... Porter's Five Forces Five forces shape the strategy, according to Porter.... However, their business model and the strategy to enter different countries on franchising agreements is unique as it did not require capital investments....

Preview sample

Lucozade Export Marketing Opportunity

7 pages (2150 words) , Download 1 , Case Study

Free

Talking in an elaborate manner, it can be mentioned that penetration pricing is the strategy of keeping a low price for the sole aim of gaining price based competitive advantage (Jain & Khanna, 2010).... arket Entry strategy 6 ... istribution strategy 8 ... ricing strategy 9 ... arket Entry strategy ... istribution strategy ... hile talking about the strategy of distribution, it is of considerable importance to mention that the energy drink is a fast moving consumer good....

Preview sample

Export marketing (US market) opportunity for UK based energy drink

5 pages (1250 words) , Download 2 , Assignment

Free

While designing the entry strategy for the UK based energy drink, various aspects of political, economic, social etc has been taken into account.... Select a company or a product and evaluate an export marketing (US market) opportunity for them Table of Contents Introduction 3 Justifying the choice of country 4 Market Entry strategy 6 Pestel Analysis 6 SWOT analysis 7 Distribution strategy 8 Pricing strategy 9 Conclusion 10 Reference 11 Introduction The 21st century world has an environment that promotes fast change and rapid development....

Preview sample

Business Analysis of Ben and Jerry's Ice Cream

12 pages (3000 words) , Download 5 , Dissertation

The paper examines important components of the organisational strategy of the company.... This is done through a critical analysis of the organisational behaviour and the corporate strategy of the company.... Critical review of the existing strategy: position, alternatives and options as well as 5.... Recommendations on how the existing strategy can be improved....

Preview sample

Carnegie Mellon University

1 pages (250 words) , Download 6 , Admission/Application Essay

Free

I have learnt of the privilege to major in business administration and to select one of the specialties such as international management, finance, marketing and general management among other fields in the course.... The undergraduate business program in the Tepper School of Business is my preferred choice because of its global focus, which is not only a source of business management skills but also a significant eye opener in terms of international business management....

Preview sample

Fast Food Restaurant Business Plan

6 pages (1699 words) , Download 3 , Business Plan

Free

Based on our menu, Fresh Fries will follow a different strategy, which will offer unique and hard to get choices to fast food cravers.... It will follow a differentiation strategy, which will offer unique and hard to get choices to fast food cravers. ... Market strategy ... This strategy is common due large volumes of people.... Market strategy and Implementation ... he aim objective of our strategy is to lever our ideal location and fast food into higher profits via sales volume at affordable prices. ...

Preview sample

Master of Business Administration: Marketing Management

23 pages (6161 words) , Download 2 , Essay

This essay "Master of Business Administration: Marketing Management" is about marketing communications strategy for promoting Hong Kong to tourists including the fact that there are memorable tourist attractions, which include the likes of the Giant Buddha, the Victoria Harbor, and The Peak.... Current Marketing Communications strategy within Hong KongHong Kong is especially renowned for its cultural and heritage activities, the museums, the grandeur architecture, the prominent outdoors, and the dining and shopping luxuries which are a symbol of its tourist excellence (Stabler 1997)....

Preview sample

A Research Proposal for Analysis of Management Competencies for the British Construction Industry

15 pages (3939 words) , Download 2 , Essay

Free

The strategy that my research will adopt is a data reduction technique.... Culturally-oriented and contagious studies should craft the data collection strategy to be in line with the clients' cultural convictions and expectations.... The paper "A Research Proposal for Analysis of management Competencies for the British Construction Industry" tells us about Project Manager Competency Development.... a Project management Institute (PMI) standard defines three project managers' competence areas: knowledge competence, performance competence, and personal competence....

Preview sample

International Development with India

9 pages (2437 words) , Download 0 , Literature review

Free

Regarding the development's path, Dixon (2015) asserts that the suitable strategy for a country relies on its main economic condition and on the government strategies and general views concerning the suitable responsibility of the nation.... De (2012) emphasizes the essential role of India's judicious management of the policy of exchange rate and the fitted monetary policies.... Likewise, sensible credit and monetary policies are vital for comprehensive fiscal management....

Preview sample

Vodafone Group

10 pages (2500 words) , Download 4 , Case Study

Free

usiness level strategy of the organization: ... business strategy describes how a particular business intends to succeed in its ... ood business strategy will meet six tests of quality: ... Brand strategy includes local branding, appearing to follow the mantra 'think ... The global strategy employed classically ... ack into the strategy.... usiness strategy, the resources available and the environment in which it operates)....

Preview sample

Near and Long Term Security Threats to the United States

11 pages (2831 words) , Download 1 , Coursework

Free

This strategy has been achieved through a collaborative approach with other countries, the Interpol, and the judicial systems of the foreign nations.... s a result, threats to the country's national security continues to advance affecting the country and other countries that have close tie with the united states according to a report by the national security strategy to the white house.... The national security strategy of 2010 and the secretary of the defense strategic guidance of 2012 provided a description of the threats faced by the United States and by extension, its international partners and allies1....

Preview sample

Concepts and Challenges of the National and International Communication Planning Process in Marketing Agencies

12 pages (3068 words) , Download 1 , Case Study

Free

Based on the type of product, marketers should be able to decide on whether to use a push or pull strategy.... 4 Push strategy is basically referring to the use of sales force and trade promotion in order to sell a product.... On the other hand, pull strategy make use of advertising and consumer promotion.... This type of strategy is normally used to create brand awareness and promote brand loyalty. ... Marketing management: The Millenium-International Edition....

Preview sample

Toyota Motor Corporation Management of Assets

7 pages (2065 words) , Download 2 , Essay

Free

Toyota's strategy and aim for plan asset management is to maximise returns on plan assets to meet future benefit payment requirements under risks that the company thinks to be permissible (Toyota Motor Corporation, 2010).... The author of the paper "Toyota Motor Corporation – management of Assets" states that nowadays, the global automotive industry is facing increased worldwide competition more than ever before.... oyota Motor Corporation – management of Assets Now days, the global automotive industry is facing increased worldwide competition more than ever before....

Preview sample

Human Resource Management for Tourism, Sports and Creative Industries

10 pages (2729 words) , Download 3 , Essay

Free

The hard skills of HRM focus on the business and the HR strategy in order to help the organization achieve its company strategic goals.... The strategic theory of HRM focuses on firm's business strategy, HRM system and HRM policies and procedures.... NSW Tourism strategy.... "Human Resource management for Tourism, Sports and Creative Industries" paper argues that the HRM for Tourism, Sports and Creative Industry will have to push their more efforts towards training and developing highly skilled workers in the workforce and improving the organizational climate....

Preview sample

Comparison of Boeing & Airbus

9 pages (2500 words) , Download 2 , Case Study

Free

The mission, vision, values and objectives are set depending on operation strategy of a firm.... Operational strategy helps in increasing the productivity of the firm and maximizes the skills of the employees by introducing new work cultures and providing new area of work.... Airbus takes adequate strategy to manage the human capital i.... According to the strategy, the Airbus uses deterministic, pre-defined rules and approach to take decision on mission re-assignment and aircraft dispatch....

Preview sample

Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G

10 pages (3041 words) , Download 4 , Essay

Free

'Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G' deals with a detailed comparative analysis of marketing strategies of two Global FMCG companies.... Comparative analysis of marketing strategies of these two companies will be done through efficient methods and tools of marketing....

Preview sample

Levels of Management Practices

6 pages (1648 words) , Download 0 , Essay

Free

Communicating strategy.... From the paper "Levels of management Practices" it is clear that In cases where the results deviated from the set range, the managers came up with remedial actions.... Additionally, the management duties related to staffing worked with labor unions as well as living up to the state and federal regulations.... management Practices management Practices Introduction At the most basic level in the management practice is a discipline that is composed of a set of five particular functions....

Preview sample

Knowledge Management as a Term

9 pages (2615 words) , Download 4 , Annotated Bibliography

Free

his article is more informative and aims mostly on discussing aspects like organizational innovation, technology strategy, and the commercialization of new ideas.... The paper "Knowledge management as a Term " states that Knowledge management (KM) has been in the industry for a long time now and the concept has a major and strong history.... Submitted by: XXXXXXXXX Number: XXXXXXX XXXXXXXXX XXXXXXXX XXXXXXX of XXXXXXXX Knowledge management – Annotated Bibliography ...

Preview sample

Assessment of Team Controlling and Problem Solving Expertise of Dynamic Enterprise Company

8 pages (2000 words) , Download 2 , Assignment

Free

This occasioned to poor work strategy as there was no precise framework delineating on how obligations were supposed to be implemented.... The most significant experience was the occasion to take part in actual projects that it offered me the opportunity to experience how businesses and corporations work effectively in conjunction with understanding how to appraise both measureable and qualitative figures and how to craft a robust business strategy.... International marketing strategy : analysis, development and implementation....

Preview sample

How to Handle the Repatriation Practices throughout the Organizations Efficiently

11 pages (2984 words) , Download 2 , Coursework

Free

For the multinational firms of the new era, international transfer of employees forms an essential element for the strategy of staffing within the firm.... Principle of the philosophy of repatriation process and development of the strategy consist of the first phase of above cycle.... Developing an Effective Repatriation strategy for MNC: A Model and Tools for International Human Resource Management.... By the market research, researcher get the data form very wide range of population like clients, employees, management people, logistics agents etc (McDaniel & Gates, 1995, p....

Preview sample

Human Resource Management in Global Economy

9 pages (2599 words) , Download 2 , Essay

Free

In just the same way a business requires a marketing or information technology strategy it also requires a human resource or people strategy.... In order to deliver high organisational performance, Human Resource Management functions have to be associated to corporate strategy.... In just the same way a business requires a marketing or information technology strategy it also requires a human resource or people strategy....

Preview sample

The News Corporation

8 pages (2282 words) , Download 1 , Case Study

Free

This case study called "The News Corporation" describes one of TNC's businesses and the bases of their competitive strategy.... The author outlines the rationale and motivation behind TNC's diversification strategy, the corporate center decision to add value, the reasons for the appearance of conflicts across the organization.... Case study, ‘The News Corporation' (TNC) Table of contents Introduction 3 Question Identify one of TNC's businesses and describe and discuss the bases of their competitive strategy (generic strategy that it pursues in order to achieve and sustain competitive advantage) offering plenty of examples to support the argument....

Preview sample

Branding and Integrated Marketing

8 pages (2373 words) , Download 0 , Essay

Free

Fox, Donohue and Wu (2007) noted that for branding to be used in a manner that creates value, it is important to ensure that the branding is strategically integrated within the overall marketing strategy of the organization.... The branding strategy and marketing strategy that will be used in an integrated manner to ensure the growth of Monster Energy Drink is thus discussed in the next two sub-sections. ... randing strategy and architecture ...

Preview sample

Conclusion and recommendations

2 pages (500 words) , Download 3 , Research Paper

Free

The marketing strategy focused by Green Kitchen is on the pricing factors and the distribution channels.... The management and Human Resources Department of Green Kitchen is qualified and possess the skill to allow the organization to become successful.... A good amount of experience is possessed by the management and this would lead them to improve the weaknesses that have been identified for the firm and polish their strengths as well.... The use of ERP will improve the operations management of Green Kitchen to a large extent....

Preview sample

Discussion Board on Beverage Reverse Logistics

1 pages (250 words) , Download 2 , Coursework

Free

The Returns Management Process in Supply Chain strategy.... Global Journal of Flexible Systems management, 8, (4): 1-8.... International Journal Physical Distribution Logistics management, 37, (7): 568–92.... The process also involves the consideration of remanufacturing and refurbishing....

Preview sample

Distributor of Premium Alcohol Beverages

9 pages (2597 words) , Download 2 , Term Paper

Free

he strategy adopted by the company 3 ... roposed Future Strategies for Diageo and selection of Winning strategy 17 ... in-Win strategy for the company 18 ... he strategy adopted by the company ... Thus Diageo has made a strategy to enhance its operating profit along with growth in organic sales.... From the very beginning, the company has followed an aggressive acquisition strategy.... Undertaking all these facts and figures, the company has planned to continue its cost cutting strategy....

Preview sample

Background of Tourism Industry

12 pages (3000 words) , Download 6 , Case Study

Free

TUI strategy 6 ... Differentiation strategy 6 ... Likely implications of their strategy ... This strategy gave a boost to TUI's position in Europe as they became Europe leaders in direct sale of travel products with a turnover of €2.... he essence of strategy formulation is to cope with competition (Porter, 1979).... According to Porter, five forces influence and help shape the strategy and the operating business environment of an organization....

Preview sample

Has Organisational Culture Now Replaced Organisational Structure

7 pages (2451 words) , Download 2 , Coursework

Free

Has Organisational Culture Now Replaced Organisational Structure as the Dominant Method of management Control in the Organisation?... lobalization is one of the most common factors that significantly caused the changes with the existing methods of management control that is being applied with the different organizations today.... In line with these changes includes the belief that formal structural controls such as ‘bureaucracy' is becoming less effective and relevant in today's contemporary workplace in exchange with a ‘cultural' way of management control. ...

Preview sample

Marketing analysis - industries, trends and competition

5 pages (1250 words) , Download 2 , Thesis

General contractors now are marketing professional services such as design/build, construction management, financing assistance, total program management, operation and maintenance (O&M), and renovation services.... (Humphreys, 02) The design/build method, at-risk construction management, and the build-operate transfer (BOT) methods, have emerged as innovative alternatives to the competitive bidding method to deliver projects on time and on budget....

Preview sample

Challenges Facing the International Political Economy

8 pages (2512 words) , Download 1 , Essay

Free

The issue of MNCs was particularly a thorny one during the Cold War as they were seen as an important element of the war strategy (Ingham, 2004).... Journal of management, 32(6), pp.... The paper "Challenges Facing the international Political Economy" highlights that in order to end IOC, nations must coordinate their efforts from drug policies to monitoring laundered profits – the Interpol and the United Nations provide frameworks for such coordination....

Preview sample

Creating Value in Times of Change

8 pages (2352 words) , Download 2 , Assignment

Free

The paper 'Creating Value in Times of Change' presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays.... In other words, in contemporary world issues of reputation and strategy arise as crucial elements of corporate success.... Therefore, the given essay presents the analysis of attitude demonstrated by Apple Corporation towards its ethical obligations for the society while possessing its marketing strategy nowadays....

Preview sample

Information Technology Project Management

12 pages (3324 words) , Download 0 , Essay

Free

The paper 'Information Technology Project management' is a meaningful example of an essay on management.... The paper 'Information Technology Project management' is a meaningful example of an essay on management.... management IN IT ... The last part of the paper examines the role of the IT manager in terms of planning implementation, and management of te enhanced IT department.... The database management skills will enable the Freehold Incorporated to bring together information from each of the franchises and integrate them into one central system (Tran et al....

Preview sample

Strategic Planning in Complex Organizations

4 pages (1227 words) , Download 2 , Essay

Free

It is undoubtedly evident that poor management and of lack of adequate resources are the primary causes of business failure in the contemporary times (Goldman, Buck & Thompson, 2009).... international and national policy challenges in mental health.... The paper "Strategic Planning in Complex Organizations" describes treatment facilities for individuals with mental illness or mental retardation is essentially set to address critical health care needs....

Preview sample

I.T Implementation Plan for ProComm Technology Solutions

5 pages (1396 words) , Download 2 , Term Paper

Free

The organizational structure of ProComm is considered an adhocracy characterized by several levels of management (Laudon & Laudon).... The business is characterized by a senior management staff consisting of a top CEO/President, VP/Sales & Marketing.... Middle management will consist of a Director of Sales and a Director of Operations.... They carry out the programs and plans of senior management while monitoring the daily activities of the business....

Preview sample

Marketing Plan Nike

13 pages (3550 words) , Download 4 , Essay

Free

The vision of the company is to produce equipment for athletes therefore aims of the marketing plan will compliment the overall strategy of the company.... The strategy of the company has been to target youth.... This marketing plan will help complement this strategy of the company.... This is why the pricing strategy of the company should be that of premium pricing.... At first a few countries should be targeted so that risk of new strategy is decreased....

Preview sample

Cross-Cultural Awareness for the International Manager

11 pages (3173 words) , Download 4 , Essay

Free

Neither can global players in the market offer standardised product offers or implement standardised work processes and human resource management (HRM) practices across different nations in which they operate.... However, the operations in Japan prompts the Muffin King management in to realising that their current business strategies ranging from, products, marketing, HRM to business process have to be re-analysed to suit the cross cultural differences in the global market place....

Preview sample

'Many see globalization as an opportunity for international business, but it is clearly a threat.'

7 pages (1750 words) , Download 4 , Essay

Free

Journal of international management, 9, pp.... Journal of international management, 9, pp.... Journal of international management, 9, pp.... Journal of international management, 9, pp.... Globalisation, economic geography and the strategy of multinational enterprises.... Industrial Marketing management, 34(1), pp.... Some people perceive globalization to be a process that is beneficial to international trade and business that caters to bring future world economic development and something that is irreversible and inevitable ....

Preview sample

Human Resource Management Essential Perspectives

8 pages (2345 words) , Download 0 , Literature review

Free

This method is more personal and thus only requires one on one teaching as compared to a group teaching strategy.... In order to improve employee performance through this strategy, companies are supposed to ensure that they identify what each employee likes about production or manufacturing and assign him or her to that section.... The paper "Human Resource management Essential Perspectives" is a wonderful example of a literature review on human resources....

Preview sample

3M: Minnesota Mining and manufacturing ompany

20 pages (5000 words) , Download 2 , Essay

Free

The Department also focuses on implementing the initiatives of the Business Conduct Committee in such areas as compliance policy drafting, compliance risk analysis, education, communication strategy and program awareness, coordination of investigations and continuous process improvement.... Community giving is an important part of 3M's sustainability strategy.... By painting a picture of the market, the competition, and the strategy needed to beat the competition, these narratives can fill in the spaces around the bullet points for those who will approve and those who will implement the strategy....

Preview sample

Corporate Social Responsibility

3 pages (750 words) , Download 3 , Essay

Evaluation of Marriot international's Corporate Social Responsibility (CSR)Efforts Corporate Social Responsibility also known as CSR is an ethical practice and belief which tells that just like normal individuals, companies also have the obligation of conducting business in a certain manner (Wood, 1991).... In this paper, ethical evaluation of a large multinational business of hospitality industry has been provided which is Marriot international Hotels.... Positive CSR This category includes all those companies which satisfies a large number of stakeholders just like Marriot international....

Preview sample

Strategic Analysis and Choice

13 pages (3250 words) , Download 2 , Essay

t details the marketing strategy for the organization by way Once the company's products have been identified and measured within the matrix it is then possible to determine the following objectives which are the framework for strategic management within an organization.... These may be domestic organizations or Multinational Companies....

Preview sample

Improving Patient Care Model For Inpatient Units At Moffick Hospital

12 pages (3000 words) , Download 3 , Research Proposal

Free

Moreover, empowering patients with information enable them to be partakers of the evidence-based strategy to be embraced.... One hospital initiated a widespread strategy of patient-centered health care, while the other hospital maintained its status quo.... The senior and middle management are greatly indebted to aligning resources within departments and ensuring that front line personnel design a strategy to enhance the patient's experience....

Preview sample

How Will a World Recession Affect Oil and Gas Investment Supply and Demand by Andrew Gould

6 pages (1500 words) , Download 2 , Article

Free

New Trend of Overseas strategy Management ... esearch strategy ... New Trend of Overseas strategy Management ... Lack of proper management of the oil producing firms has made it easier for entry by non professionals, thus flooding the market and thus introducing unhealthy competition.... The fluctuations in the price are as a result of market instability and lack of proper management of these industries.... Legislation to be put in place to govern management of the Oil industry....

Preview sample

Strategic and Financial Analyses for Loftmeister Plc

8 pages (2209 words) , Download 4 , Essay

Free

The PESTLE analysis, however, just enables a business organization to conduct environmental scanning but falls short of prescribing a potent strategy to combat threats and take advantage of opportunities.... 1998, strategy: Process, Content, Context, 2nd ed.... In the paper "Strategic and Financial Analyses for Loftmeister Plc," the strategic position and performance of Loftmeister Plc are ascertained by utilizing developed strategic management tools....

Preview sample

Creating Brand in Russia

12 pages (3000 words) , Download 2 , Case Study

Free

This paper "Creating Brand in Russia" focuses on developing a brand in the Moscow market with a strategy of high quality and reasonable price.... rand Basics strategy 11 ... rand strategy 11 ... rand Equity strategy 12 ... ales strategy 17 ... romotional strategy 18 ... eed-based strategy Implementation 18 ... he purpose for the study is to develop a brand in Moscow market with a strategy of high quality and reasonable price....

Preview sample

Effectiveness of Marketing Communication Strategies and Technologies

8 pages (2000 words) , Download 3 , Term Paper

Free

Kotler and Armstrong (2009) state that a well-designed and thoroughly crafted marketing communication strategy can provide a definite competitive advantage to an organization.... If we look at the prevailing corporate scenario, we can conclude very amicably that there are numerous instances where a certain product failed because it was introduced in the market through an ineffective marketing strategy.... It is very essential to understand the dynamics of a market in which the proposed marketing strategy is going to be launched....

Preview sample

The System of Compensation

3 pages (897 words) , Download 2 , Essay

After the design, of the total reward scheme, the development of the plan and operation strategy involves the use of various methods (World at Work 45).... After the creation of the necessary plan and strategy, the plan must be communicated to the employees, so that they understand the reward scheme.... The success of the total reward scheme will depend on various factors including the management design of the process (World at Work 213)....

Preview sample

The Federation of Malaysia: Country Profile

7 pages (2444 words) , Download 1 , Case Study

Free

Configurations of strategy and structure in subsidiaries of multinational corporations.... Product stereotypes, strategy and performance satisfaction: the case of Chinese exporters.... SAM Advanced management Journal, 69(3): 40-48 ... ‘Rethinking brand management: the role of “brand chartering”' Journal of Product & Brand management, 6(1): 64-77 ... ‘Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption' Journal of Product & Brand management, 11(2): 67-88 ...

Preview sample

Business Plan for Getlaunched

22 pages (5227 words) , Download 3 , Thesis

The focus of this paper "Business Plan for Getlaunched" is on an online crowdfunding platform that allows individuals to participate either as proponents or supporters.... The goal is to support persons with brilliant business ideas, but who cannot execute them due to lack of financial means.... ...

Preview sample

How the Transportation Security Administration Utilizes Integrated Conflict Management System

9 pages (2621 words) , Download 0 , Report

Free

This phase is also characterized by identification and innovation in the conflict management system strategy and procedure, having applicability to the organization (Society of Professionals in Dispute Resolution, “Designing Integrated Conflict Management Systems: Guidelines for Practitioners and Decision Makers in Organizations”).... Thus, in order to apply ICMS, communication strategy must be developed, which can nurture honest and noticeable team environment....

Preview sample

Essays on International Management Strategy