Corporate Social Responsibility - Essay Example

Summary

Evaluation of Marriot International’s Corporate Social Responsibility (CSR)Efforts Corporate Social Responsibility also known as CSR is an ethical practice and belief which tells that just like normal individuals, companies also have the obligation of conducting business in a certain manner (Wood, 1991)…

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Subject: Other
Type: Essay
Level: Masters
Pages: 3 (750 words)
Downloads: 3
Author: fannie05

Extract of sample "Corporate Social Responsibility"

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In order to evaluate the CSR of multinational companies, some quality assurance organizations conduct surveys and determine which companies are most ethical in terms of doing businesses. Recently, on March 2012, Forbes released a list of most ethical companies of the world. In this paper, ethical evaluation of a large multinational business of hospitality industry has been provided which is Marriot International Hotels. Categories of CSR For CSR, companies are generally categorized in the three main categories.

They include 1. Neutral CSR This category describes that companies possess neutral characteristics for practicing CSR obligations. Companies operating under this head are obliged for not lying, stealing or cheating, adhering to economic activities etc. A large number of companies fall under this category. 2. Negative CSR CSR Negative states that some companies for a certain period of time break the legal laws and act in negative ways. These practices often put the welfare of society at stake.

A recent example of such organization is British Petroleum. The case of oil spill of BP caused great danger to the environment and also ruptured the image of the company. 3. Positive CSR This category includes all those companies which satisfies a large number of stakeholders just like Marriot International. . Marriot International Hotels have made profound progress in areas such as environmental and social, economic and sustainability. Marriot International has got “spirit to serve” their associates, customers, communities, environment and they consider these stakeholders as integral part of the culture of the company and therefore they have incorporated these stakeholders into their businesses.

Marriot International persistently invests a great deal in their associates and provides opportunities of personal and professional growth to their associates. Marriot International is committed in establishing and pursuing the uncompromising and highest legal standards. The company’s Business Conduct Guides provides a comprehensive detail on incompliance with legal and ethical standards, unfair competition, abuse of purchasing power, antitrust issues, political and commercial bribery, equal employment opportunity, conflict of interests, human rights, lawsuit policies etc.

In the first quarter of 2010, the company launched a program of Business Ethics Awareness. This programs intended to guide the associates about how to comply with legal and ethical issues with relevant tools and information and how to raise them with suitable leaders of the company. Apart from this, Marriot continually involves in developing programs for children’s rights and protection. It developed program named as “Marriot Human Rights and Protection of Children”. Marriott International consider this as their priority.

As far as their loyalty with their guests is concerned, Marriot International provides best possible and exceptional quality to its customers so that

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