Strategic Management - Understanding a model
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Introduction The concept of strategy in business has matured in the last few decades.... strategy has, therefore, been defined as a unifying theme bringing coherence and direction to the organization towards its goals (Grant, 2010).... strategy, therefore, aligns stakeholders (shareholders, investors, personnel, suppliers, etc) with respect to organizational goals and facilitates their attainment.... The market players were relatively independent and were governed primarily by the macro-economic forces, with little regard to the strategy of other players....