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Eastman Kodak - Essay Example

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The facts provided in the case study suggest that the Kodak may not be on its way to achieve its overall objectives owing to the difficult external environment and the changes which were taking place in the industry. Considering the decline in the revenue and profitability along with difficult external situation, Kodak can actually adapt different strategic stances in order to overcome the given situation…
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Eastman Kodak
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Eastman Kodak

Download file to see previous pages... The ease with which digital images could be downloaded and shared therefore provided a completely new dimension to growth in this segment of the business. The higher level of adaptability by the consumers of digital imaging products therefore can offer new strategic choices to Kodak to further penetrate into its existing markets and also develop new markets with special focus on emerging markets. In order to achieve such growth, it is important that Kodak must develop efficient distribution channels in order to increase its reach to the customers. One of the key initiatives in this regard should be to develop online distribution channel through the dedicated website selling digital imaging products to the consumers directly. Historically, Kodak has relied on dealers and retailers to sell its products to the customers however, with increasing use of web, Kodak can develop an efficient portal to develop more efficient distribution channel. In order to achieve this growth, Kodak can actually adapt different functional strategies including the development of better sales management force as well as developing better online strategies. ...Download file to see next pagesRead More
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