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Marketing Sun Power - Case Study Example

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The paper “Marketing Sun Power” describes the operation of a U.S. based company that participates in the energy industry. The success of the firm and other players in the industry depends how soon renewable energy companies are able to lower their price enough to compete with fossil fuel energy. …
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Marketing Sun Power
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Download file to see previous pages rther in the United States because its technology can be mass produced at a relative constant price due to the fact that variations in the price of silicon do not affect the production of First Solar products. “Thin-film solar, concentrated solar and wave power to name but a few, are also making significant advances thanks to substantial improvements in engineering and design” (Plunkett Research). Case Questions 1. Which marketing environment forces are likely to have the greatest impact on First Solar? The two environmental forces that will have the greatest impact on the company are natural and technological environments. Humanity is destroying the natural resources of our planet. At the current consumption rate the earth will run out of petroleum for commercial use within 30-40 years. As the natural reserves of crude oil continue to dry out the prices of fossil based energy will go up a lot. Solar energy is perfectly position to grow at exponential levels in the near future due to the fact that the sun is an endless raw material supply that users of the technology can access free of charge. 2. What types of organizations are most likely to exert the strongest competitive forces on First Solar? There are several types of companies that pose a threat to First Solar. The companies in its segment of the industry that manufacture solar based panel that use silicon are the main competition of the firm. Other sources of competition are nuclear, hydro-electric, wind technologies. Fossil fuels are direct competitors of all renewable energy companies. 3. How did technology affect First Solar's responses to the changes in the marketing environment? How can it continue to maintain its technological edge in its industry? First Solar has wisely invested millions of dollars in...
Solar energy is perfectly position to grow at exponential levels in the near future due to the fact that the sun is an endless raw material supply that users of the technology can access free of charge.
2. What types of organizations are most likely to exert the strongest competitive forces on First Solar?
There are several types of companies that pose a threat to First Solar. The companies in its segment of the industry that manufacture solar based panel that use silicon are the main competition of the firm. Other sources of competition are nuclear, hydro-electric, wind technologies. Fossil fuels are direct competitors of all renewable energy companies.
3. How did technology affect First Solar's responses to the changes in the marketing environment? How can it continue to maintain its technological edge in its industry?
First Solar has wisely invested millions of dollars in research and development which has help the company produce technologically advanced solar cells and panels. The superior design of the firm’s product provided the company with the capabilities of producing its panels at a mass scale. The China project that will be ready in 2019 has a facility with an infrastructure of 21 square miles.
In the ever changing world of the 21st century companies have to adapt to stay on top of the competition. Humans have always taken advantage of the sun’s energy, but in the 21st century society demands great utilization of this natural resource (Energyquest). ...Download file to see next pagesRead More
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