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The Business and Practice of Coaching - Book Report/Review Example

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The paper “The Business and Practice of Coaching” analyzes the concept of coaching, which is based on the idea that one individual provides consistent and effective feedback on the performance of another. Coaching can occur as much in a corporate situation as it does in an athletic situation…
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The Business and Practice of Coaching
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Download file to see previous pages One of the assumptions that the book makes is that many coaches are having financial trouble. The evidence that they used to support this idea is because of the number of books and courses that target coaches so that they can increase their standard of living. How they differentiate their book from the other books is that while other authors have looked how business is created and offered only information, this book intends to look at who the individual is who is doing the coaching and what the intention of the coaching is in terms of their practice. Grodzki and Allen (2005) write that “we have seen that even the most reluctant entrepreneurs can accomplish significant business goals when offered a coaching approach” (p. 2). Rather than creating an informational guide, the authors intend to create a coaching experience for those who are in the business of coaching.
One of the first things that they do is offer for reasons why the coaching business is vulnerable to collapse. These reasons are as follows: “Coaching is an unfamiliar service for much of the public. One of the first things that they do is offer for reasons why the coaching business is vulnerable to collapse. These reasons are as follows: “Coaching is an unfamiliar service for much of the public... Since you're selling improvement and achievement services, you will be held to a higher standard of self-care and self-actualization and if you're selling something more material or mundane…you have to become highly articulate…you need to be skilled in your craft” (Grodzki& Allen, 2004, p. 4). In offerings these four reasons for the potential for collapse of the business in coaching, they are challenging the reader to meet the standards that they have set as a framework for becoming a coach.
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