Social Psychology (Choose 1 of the 3 topics) - Essay Example

Paper on social consumerism will be dedicated to a topic of 'Reduce weight to a healthy level using the Slim-Fast plan.' First, Evidence will give some considerations on how promotion strategies looks like, and Report will provide a basis of social psychology' theoretical concepts for the current real world (e.g. promotional) situation. Evidence Marketing campaign to reduce weight to a healthy level using the Slim-Fast plan will include a television commercial and an advert in the magazine Apollo F.

The campaign is aimed at mature males and females. The television commercial will be set during the working day, because normally these social groups are out of ordinary working nowadays. Big and aggressive humanoids made of fat, e.g. Fats, are attacking the City. Nobody dare to oppose them. But, after total devastation of the main buildings, there are an invasion of heroes: big letters of S, F, and P are making a victory over Fats, burning them down. Note: These letters designed as if they made from proteins, which are nessesary for the Plan, and Fats designed as if they are from fat-drops.

Please see attached for a copy of the script. The magazine advert will contain a picture of the Slim-Fast (handsome and muscular) body in terms of big letters: S. F. P. --- what means Slim-Fast plan, with a powerful slogan: Going to reduce your fat! (Look on the picture: These letters S. F. P. are designed as if they are burning down fat-drops.) Please see attached for a mock-up of the advert. Report Concerning social psychology' theories, promotion of Slim-Fast plan could have many pros. There are at least four suggestions of Social Consumerism' theorists that prove 'reducing weight to a healthy level using the Slim-Fast plan,' as this appears to us in the previous chapter of the current paper.

Therefore, first of all: reducing weight as a rule is really needed for the matur e males and females in the European and North American region, from approximately the late 1980s (Miller, 1990). Then, second, protein helps to reduce fat-drops (Levine, 2007). Furthermore, fourth, mature (and over-weight) males/females are in front of TV-screens during ordinary working day (Veblen, 2010). Moreover, fifth, they are waiting for a motivator --- so, it looks like television commercial as well as magazine advert would be very important from such perspective (Durning, 1992).

References In the research of the 'reducing weight to a healthy level using the Slim-Fast plan,' it were used several theorists: first, Eric Miller's 'Attracting the Affluent' on reducing weight (what is really needed) for the mature males and females; second, Madeline Levine's 'Challenging the Culture of Affluence' on protein's helpful value in terms of reducing fat-drops; thirdly, Thorstein Veblen's 'The Theory of the Leisure Class' on mature males and females in front of their screens during ordinary working day.

Ultimately, Alan Durning's 'How Much is Enough' on that they are waiting for a motivator there. Additionally, for all these references there is also a source of Benjamin Barber, 'Consumed: How Markets Corrupt Children, Infantilize Children, and Swallow Citizens Whole.' Conclusions Biologically, it may be regarded as very natural thing that people which suffer from over-weight must have an opportunity to reduce that fat. Using Evidences and Report, presumably, it now becomes clear. How to reduce weight to a healthy level using the Slim-Fast plan?

You can firstly need to get accustomed with Slim-Fast plan (from