Succeeding sections of this paper example contain an elaborative analysis of a research method used in conducting the report documented within the article under evaluation. The research report under analysis examines the depth and breadth of reverse logistical practices…
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The research report under analysis examines the depth and breadth of reverse logistical practices in Ghana’s pharmaceutical manufacturing industry. Apparently, the research used a mixed methods approach. In essence, the research exercise involved a proportional application of both the quantitative methods and qualitative methods. The first evidence of mixed methods approach is observable within the data collection context of the research. With respect to the data and methodology section of the article, it emerges that data and information were gathered through the use of questionnaires, specifically both open ended and closed ended questionnaires. Questions contained within the questionnaires were either open or close ended in nature. In this case, use of closed ended questions is an iconic characteristic of quantitative research methodology. On the other hand, the use of open ended questions is synonymous to qualitative research methodology. In addition, administration of personal interviews to managers and professionals within the pharmaceutical industry qualifies as an incident of qualitative research approach. Based on the nature of questions used during the questionnaire data collection exercise, it is admissible that a mixed research methodology was employed.Besides the proportional blend of qualitative and quantitative approaches in obtaining data and information, mixed methods approach is also evidenced by techniques used in the description and analysis of data and information.
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Quantitative researches typically specify the number of research participants as sample from the population and display the data on numerous events taking place or biological variables. There is a statistical section in the research that reflects the cause and effect relationships.
The primary objective of any research is to find answers to a set of questions developed from the very start. Proponents of mixed method research claim that many studies are innately mixed. As clearly stated by Creswell and Piano Clark (2007), “A mixed methods research design is a procedure for collecting, analyzing, and ‘mixing’ both quantitative and qualitative research and methods in a single study to understand a research problem” (p.
However there is a third approach known as the mixed method study that combines the approaches of both qualitative and quantitative approaches. Quantitative research is sometimes termed as positivist or empiricist approach that entails the systematic investigation of different phenomena through the use of statistical and computational techniques (Bockmon & Rieman 1987)..
Contextually, qualitative research is defined as a method of investigation engaged in certain different academic orders, usually in social sciences along with market trends among others. Qualitative research intends to collect in-depth knowledge of human activities as well as reasons behind such performance (Ospina, 2004).
Whereas physical forms of transport have accompanying health benefits, the researcher sought to investigate the sensitivity of the university towards the issue. These physical forms revolve around walking and running as well as bicycle riding. A random sample of 30 students was considered for the survey and the results used to make conclusions for the study.
The methodology used by the researcher appropriately distinguishes the course of an initially hypothetical study into fruition through a comprehensive understanding of the goal of the research which correlates to the results. The choice between using quantitative and qualitative instruments in scientific research had been historically lenient to a quantitative process rather than a qualitative measurement.
But, many researchers found qualitative research as mere concept which has hardly any implicational value in order to address business problems. Generally, companies use survey method as part of quantitative research in order to address business problems and often ignore importance of qualitative research due to lack of understanding of the concepts working behind qualitative research (Johnson & Duberley, 2000).
conducting a research include: identifying the problem at hand, setting a hypothesis, planning methods of collecting data, collection of data, analysis of data, stating the findings, drawing of the conclusion with respect to the findings and finally presenting the research work
Social science and art yields better result when qualitative research method is used. On the other hand, science requires quantitative research for a high quality result. When these approaches are used together it is referred to as mixed research approach. This method
The sub-questions approach should be suitable for a research paper regarding Green Logistics Chain and Issues. This is because this topic is vast and does not cover a particular scope. When the topic is subdivided into various specific questions,
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