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Globalization and Dominance of American Culture - Essay Example

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The aim of the following essay is to investigate the change in social values of various societies due to the occurence of globalization. Particularly, the essay shall discuss the phenomenon of international dominance of American culture and the so-called concept of Americanisation…
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Globalization and Dominance of American Culture
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Download file to see previous pages It is the process of integration of the diverse world communities into a common system either economically or socially, usually achieved in various phases and by the influence and dominance of one system compared to the others. For instance, the American capitalistic system has dominated in the global markets and hence the world tends to copy or follow the trends. Globalization first phase is the integration of the world communities in a coherent economic system. The second phase involves the constituent of global governance. But while America might not have perfected in the two phases entirely its presence in the global trends asserts its rightful place.
The advantages of the globalization transgress the geographical barriers whether economically such as spreading of opportunities and jobs across the universe and socially such as adopting the foreign culture and incorporating it in the lifestyle of the local community. Globalization involves the struggle of a balance of local living with the external forces foreign to the local culture. Casey (2000, pp. 268-278) argues that “the globe has become a locality whereby once the global influences assert themselves then very little is left”.
Globalization acquires its substance and its materiality place and becomes a virtual locality, for very little is left when the global flows are abstracted. In such, globalization trend is the struggle and tension of local assertions of identity and culture against the universal dynamic sense of being a relatively progressive source of overall change or as a modality which preserves an existing global system in its present state (Robertson, 1995 p. 33). The tension between local assertion and the global influence to the locals portrays that the planet is falling precipitately apart and at the same time reluctantly coming together (Barber, 1992 p. 53). ...Download file to see next pagesRead More
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