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The Case for Clean Technology - Essay Example

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THE CASE FOR CLEAN TECHNOLOGY Position There is an increasing interest on clean technology today to the point that one can already assume that it may very well be the next big thing in the near future. I think that this is a good thing. When investors and businesses start to see an opportunity on clean technologies and environmentally friendly products not just on the grounds of some altruistic objective or to further some corporate social responsibility initiative, then there is the possibility of finally achieving a meaningful change in the economic system, which has contributed immensely to the degradation of the environment in the past centuries…
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Investing on clean or green energy can make a major impact on environmental problems such as pollution and other issues that emerge as a consequence (i.e. climate change). My position is, of course, in support of clean technology. The current interest in this field must be supported by the policy networks, specifically, by providing favorable environment in which this new commercial activities must flourish. Sources Case Study: Shane Eten An important source for this paper is a case study published by Babson College on Shane Eten and his efforts to launch a business venture.

What is significant in this case study is the nature of Eten's venture. His project is the FEED Resource, which aims to build an anaerobic digester. The idea is to establish a company called Biospan and build a large anaerobic digester, a facility that would collect food waste from restaurants, grocery stores and even homes to feed the digester and produce compost and biogas. Eten, would, in effect, be taking waste and producing a usable byproduct in the process. The case provided in-depth insights on two important aspects.

The first is that the study was able to identify the manner by which entrepreneurs and investors are scrambling to hitch on the clean technology bandwagon, which supposedly started in the year 2007. It cited specific cases such as the investments of Google and Wal-Mart on clean technologies. Secondly, there is the process involved in clean technology entrepreneurship. From research, business development, and management - these were explained and specified according to the clean technology case.

These factors show why Eten's initiative will be a success story because it is supported by the goodwill of the public and the serious interest of the private sector. Chialin Chen: Green Product Development A more specific insight on green technology has been provided by Chialin Chen when he investigated the concept of "green product development". This is helpful for this paper because the study explained green product design and innovation in the context of consumer demand; the supply side and producer's decision-making; and, the regulatory environment, emphasizing the existing regulatory frameworks and standards.

This study was also able to establish the business case for clean technologies by explaining that: 1) consumers are starting to be more inclined to green products; and, 2) the regulatory environment and the policy-networks are increasingly becoming strict on its environmental regulations and supportive of green technologies. This paper cited important cases that are useful to the objectives of this paper. For instance, there is the case of the automobile industry, designing and building cars with green technology specifications.

Chevrolet and Ford's example show that as early as 1998, they were manufacturing green or hybrid automobiles successfully sold in the American market. Then there is also the case about the new emission limits for cars and industries as introduced in statutes that

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