Nobody downloaded yet

The Inconclusive Ethical against Manipulative Advertising - Case Study Example

Comments (0) Cite this document
Summary
Manipulative advertising is form of advertising that focuses on the positive side of a product only and never gives the negative aspect of the same product. On the other hand, associative advertising is a strategy in which advertisers add values to the product during campaigns…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
The Inconclusive Ethical Case against Manipulative Advertising
Read TextPreview

Extract of sample "The Inconclusive Ethical against Manipulative Advertising"

Download file to see previous pages Through advertising, most people are inspired with a life of consumption. This is because majority of people tend to buy products out of the advertisement fantasy. Advertising makes people believe that the more a product appears on the screens or billboards, the better it is hence its rate of consumption shoots remarkably.
Galbraith’s assertion on advertising is true. Advertisers induce consumers’ wants that are not urgent through their manipulative tactics. Such advertiser triggered wants are not always urgent and as a result, they are usually ineffective (Show & Vincent 346-353). This means that once a consumer buys a product out of advertising curiosity, their satisfaction is met immediately. However, this satisfaction does not last long since the consumer did not need the product and as a result the purchased product is of less benefit to the consumer.
Levitt asserts that consumers need and want illusions of advertising. This is not true because most consumers buy a product as a result of previous experience with the similar product. Besides, not many consumers are moved by the illusions made on a product, whether new or old in the market (Show & Vincent 351-354). Similarly, it is untrue that as consumers we buy not only the physical product but also a set of feelings connected with it by advertising. This is because some products may have a nice feeling while being advertised yet we do not use them. For instance, the feeling associated with taking alcohol cannot make an anti alcohol take the drink. Also, it is true that decoration and distortions are among advertising’s legitimate and socially desirable purposes. Without the duo, the consumer may not get the advertiser’s objective of purchasing the product. However, the promises and images of advertising do not always offer the consumer a genuine satisfaction.
Manipulative advertising is not wrong as it aims at capturing consumer’s attention ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Inconclusive Ethical Case against Manipulative Advertising Study”, n.d.)
Retrieved from https://studentshare.org/philosophy/1680135-the-inconclusive-ethical-case-against-manipulative-advertising
(The Inconclusive Ethical Case Against Manipulative Advertising Study)
https://studentshare.org/philosophy/1680135-the-inconclusive-ethical-case-against-manipulative-advertising.
“The Inconclusive Ethical Case Against Manipulative Advertising Study”, n.d. https://studentshare.org/philosophy/1680135-the-inconclusive-ethical-case-against-manipulative-advertising.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Inconclusive Ethical Case against Manipulative Advertising

Manipulative advertising

...positioning in customers’ mind is like one cannot feel fresh unless he/she drinks coke. Surely it’s not absolutely true but advertising has made it an absolute truth in the minds of consumers and they feel like they are purchasing freshness when they purchase coke. Thus coke becomes the most popular soft drink amongst Americans. This results into faulty cost-value analysis and consumer in this case actually cannot make rational choice that makes him/her economically worse off in real terms. The notion of capitalism that market conditions are determined by the forces from both sides, that is consumers and suppliers, is also being questioned due to existence of manipulative...
24 Pages(6000 words)Essay

Ethical issues surrounding children advertising

...to convince people that they can only be happy if they had new things to buy. But the effect of advertisements on children is still unknown and not a single study shows the impact of advertisements on children is authentic. The advertising agencies are manipulating children to believe in the message while all the evidence shows that believing in the message is bad for people and it is often misguiding, that’s unethical about target the children (Kotler and Armstrong 1999). Marketing should be done in a way that it does not affect the moral principles of a human being and marketing ethics is all about moral principles. Marketing ethics...
15 Pages(3750 words)Essay

Ethical Issues Supporting Children Advertising

...?Outline I. Introduction: An overview of ethical issues surrounding children advertising. II. Relevant Theories/Models: A discussion of developmentaltheories, such as the cognitive developmental theory of Piaget, and information processing theory of child development. III. The Relevance of the Issue to the Wider Context of Marketing Theory: A discussion of the importance of integrating other developmental theories into marketing theory and practice. IV. The Relevance of the Topic to the Learning Outcomes of the Course: A discussion of the importance of an evidence-based approach towards ethical advertising to children. Ethical Issues Surrounding Children...
4 Pages(1000 words)Essay

The Case Against Evolution

...The Case Against Evolution This essay addresses whether evolution ought to be taught in public schools. In my view, the answer is that there is no valid basis for including evolution in public school curriculums. My arguments are not based on the Culture Wars commonly presented in the mass media. Rather, my arguments are based on the observation that evolution is an unproven concept, as it pertains to the origins of life on Earth, and that it is too often manipulated by people with a political agenda. To this end, this essay will discuss the nature of the evolution argument, why it should not be taught in public schools, and the implications if it were included in public school...
2 Pages(500 words)Essay

Ethical Marketing and Tobacco Advertising

..., the opponents of regulation point out that tobacco advertising not only fails to stimulate industry demand, but also provides an avenue to educate consumers of the consequences of consumption of these products through government required health warnings. They also suggest that a ban or regulation on tobacco advertisements violates the rights of speech of the makers of these products (Sundaram & Mitra 2007). For the advocates of ethical marketing, marketing strategy has to strike a balance between effectively reaching out to adult market without appealing to youth segment (Sundaram & Mitra 2007). The tobacco companies are expected to exercise their commercial speech rights without...
16 Pages(4000 words)Essay

Case against death penalty

...Case against death penalty Death penalty has attracted a lot of debate from society, with some people arguing against it, while others supporting it. As a form of punishment, some justice systems death penalty punishes a collective number of capital offenders who are guilty. Whereas, the definition of capital offenders differs, many offenders who are guilty of taking the life of others fall into the category of capital offenders. Despite that fact that capital offenders attract capital judgment decisions such as the death penalty, there are strong arguments that people have raised against this practice. Some people view that the death penalty is barbaric, expensive, and...
7 Pages(1750 words)Essay

Advertising is Manipulative

...products thereby making it manipulative in most cases. Introduction With the advent of new products and technology, consumers are becoming sensitive towards their needs and businesses across the globe are finding newer ways to increase their turnover. Advertising is one of the most used ways in an effort to increase sales and advertising is also often the most misused way to target audience. Advertising leads to huge spending by corporates and these companies in turn pass on their advertising costs to the end users. Unfortunately, most people do not understand this and react rather emotionally to an ad that features their favorite...
4 Pages(1000 words)Research Paper

The Case against Marriage

...The Case against Marriage Marriage has been considered as an important social institution since time immemorial. According to many people, tying the knot is the surest way to ensure social stability, bring up children and avoid sexual anarchy. Thus, changes in the nature of marriage in the form of higher divorce rates and cohabitation without marriage are often portrayed as an indication of social decay. However, Bennett and Ellison claim that due to the changed social situation, it is no more necessary to tie the nuptial knot legally to ensure its stability. In other words, getting into a legal marriage does not increase the stability of the union anymore. The authors claim, “legally tying down unions...
2 Pages(500 words)Essay

Ethical Case

...CASE STUDY QUESTIONS Lecturer’s Introduction Wal-Mart, the largest private employer company in the United s, is faced with an ethical dilemma. The company is trying reduce its cost by changing the scheduling method of the work shifts of the employees to adopt the computerized system of scheduling (from Kronos) in order to maximize on its profit. However, this has faced a lot of criticism by the workers’ rights advocates for the impact the computerized system will have on the employee’s lives. 1) The ethical dilemma facing Wal-Mart Company and whether associates also face an ethical dilemma The company is desperate to adopt the move, as it will be very beneficial....
4 Pages(1000 words)Case Study

Ethical case

...Ethical Implications of Takeovers Ethical Implications of Takeovers Ethical issue requires an individual or person to choose between alternatives that must be viewed as right or wrong. It is evident in this case that after Lisa Michaels was promoted to her dream job as a financial manager, she had the role of integrating financial and accounting functions related to all mergers and acquisitions. Lisa being ethical found herself unprepared for the different corporate cultures she would soon encounter. The acquired company approach to compliance with financial rules and regulations was not at par with the standards Lisa believed was ethical...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic The Inconclusive Ethical Case against Manipulative Advertising for FREE!

Contact Us