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Rhetoric - Essay Example

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Artists have used Aristotle’s concept of rhetoric to develop literature that are not only relevant to the target audience but also impacts the audience by obtaining their…
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Rhetoric
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Aristotle’s Rhetoric Aristotle defines rhetoric as the use of language to persuade an audience by appealing to their emotions. Artists have used Aristotle’s concept of rhetoric to develop literature that are not only relevant to the target audience but also impacts the audience by obtaining their interests in both the concepts of the article and the narration technique. Writing as Aristotle explains is purposeful, the author must develop an article that is likely to gain a direct relevance from the target audience. To achieve this, Aristotle propagates the artistic use of language in order to earn an emotional appeal. Persuasion, which is a key aspect of rhetoric, implores the use of specific types of words and sentence structures in order to appeal to the emotions of the audience thereby influencing them to the ideas of the artists.
Writing is an art that just like any other demands professionalism and appropriate use of the artistic features. Aristotle’s explanation of rhetoric provides artists with an objective view of writing as an art thereby underscoring the need for an author to have both and an objective and a purpose for writing. This way, the author identifies a target audience and develops a piece that achieves authenticity. This requires effective use of appropriate words in order to persuade the audience. Aristotle explains that rhetoric helps an article persuade the audience thereby convincing them to accept the ideas presented in the article. In order to achieve this, the author must have knowledge on the concept he or she explains and present them confidently and in a sequential manner thereby providing a progressive approach to the topic.
Emotional appeal occurs only if the author uses specific words that will facilitate the persuasion. The author may for example use suspense in developing a problem. This heightens the audience’s interest on the topical issue. Through suspense, the author provides the audience with a platform to develop a mental picture of the situation thereby validating the need for an urgent solution, which the article presents subsequently (Furley and Nehamas 32). This way, the author does not only obtain the attention of the audience thereby sustaining the readership of the article to conclusion but also gains the emotional appeal thereby persuading the vulnerable audience. Vivid description is yet another technique that helps achieve the emotional appeal by aiding the audience ability to develop mental images of the problem.
Cognitive theory posits that the audience ability to recognize and identify with features in an article increases their interests in an article thereby heightening the emotional appeal. Aristotle encourages the use of vivid description a feature that increases the audience ability to remember the issues raised in the article. This helps increase the relevance of the article as the audience easily builds mental images of the situation as described vividly by the author. Aristotle’s theory of emotional appeal is effective in increasing the readership of an article. However, the theory’s major limitation is the fact that it easily eliminates objectivity in an article. The author manages to convince an audience to accept a less factual concept provided he or she can present his explanation in a manner that appeals emotionally to the audience.
Work cited
Furley, David J. and Nehamas, Alexander (eds.). Aristotles Rhetoric. Princeton: Princeton University Press, 1994. Print. Read More
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