Rhetorical Analysis Rhetoric is a form of communication conveyed through different artistic frameworks that aim to acquaint, affect, or encourage specific viewers in certain specific settings (Corbett, 1990, 1). Aristotle, considering rhetoric as a correlation of political logic, defined rhetoric as "the faculty of observing in any given case the available means of persuasion (Aristotle’s Rhetoric, Book I- chapter 4, 2004)…
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Discussion In a rhetorical analysis, one attempts to analyse how the artist (speakers/authors/filmmakers) attempt to persuade, motivate, and/or acquaint their audiences by viewing the different components that combine to make up the persuasive art (Black, 1965). Thus, we can say that rhetorical analysis is: Rhetoric Persuasive art Analysis Disintegrating something into its component parts, in order to interpret and understand how the broken down parts fit together and combine to form the final thing. Components of rhetoric: Rhetoric is generally divided into certain basic key areas: 1. Purpose: This comprises of trying to comprehend the intended objective of a speech or a text matter. 2. Audience: here one must try to locate the targeted audience, since a speaker/author's intended audience plays a significant role in the manner in which the speaker/writer addresses the targeted audience. 3. ...
Logos: The appeal of logos refers to the application of reasoning by the speaker/author to address his audience. This is evident in the use of the statistical representations, legal analysis, definitions, and comparative analysis. There are various aspects within a rhetorical analysis: 1. Verbal Rhetoric (written and/or spoken) V/O narration; monologue, dialogue, captions, mode of address (formal/informal, eg ‘George’, ‘Mr Bush’, or ‘President’) 2. Presentational Rhetoric Tone of voice (as for example the differences in the tone of voice between the radio jockeys of two different stations) Style of dress Nature of setting Non-verbal communication Features in setting (as for example, authority of speaker enhanced by quiet location, bookshelves, pot plants, etc.; diminished by bustle, competing voices, etc) 3. Photographic (Framing) Rhetoric Type of shot (for enabling viewers to identify with a character’s emotions) Camera movements (movement of the frame) Movement of objects in relation to camera (movement within the frame) 4. Editing Rhetoric Editing creates responses by juxtaposing images Editing rhetoric is conventional but dynamic Conventions themselves change over time (as for example, the passing of time) Speed of cutting – increased over time. Why might this be? Case study 1: Rhetorical analysis of the end scenario in Shawshank redemption The Shawshank Redemption is a movie where the chief protagonist Andy Dufreine maintained his hope even in face of daily tribulations and ordeals, he faced during his prison, this rhetoric was communicated to the audience through the perfect use of verbal, photographic, presentation and editing rhetoric throughout the entire movie.
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“Rhetorical Analysis Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/journalism-communication/1392511-rhetorical-analysis.
It is the hope of this student that the reader will be able to gain a more full and complete/nuanced understanding of the way through which each of these rhetorical strategies are used in the video in question although it is but a brief 45 seconds and overall length, the artists and directors who were responsible for the creation and production of this advertisement masterfully wove a brief tale that is inclusive of each of these three previously mentioned rhetorical strategies.
Rhetorical analysis is the art of examining the author's views and opinions through examination of the components used in persuading the audience by the author. Rhetoric is a word that is used to describe the art and skills of persuasion. The main areas examined during this analysis are, the purpose of the work, the intended audience and the appeals used to convince the audience.
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