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Aristotelian rhetorical analysis - Essay Example

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The political opponent of President Obama in the 2013 general elections attempted to assassinate his popularity and discredit him from voters by using a raise in taxes political ad. The media went further to capture the effects of such high taxes to include the following; more…
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Aristotelian rhetorical analysis
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Download file to see previous pages Therefore, since political ads are always one sided; which implies that whoever the media favors gets the right posts, the paper will not take sides, but instead it will analyze the facts surrounding this ad. So, why would the president state the 2013 budget if he was aware of the effect it would have on his popularity?
The ad appeals to the readers emotionally by including their needs and even considering their worries. This is how President Obamas 2013 budget of $ 1.5 trillion in tax increases would make it impossible to create job opportunities in Lowa. Further scrutiny reveals the use of the second person singular to make voters feel the desire not to vote in favor of Obama. Note, for ‘you, it would mean higher taxes, increased job losses and continued difficulties in the recovering economy. This move appeals strongly to those voters who are not critical, as they attempt to prevent their lives from becoming more complicated.
At this point, let us be critical with the above ad. First, increases in taxes of $1.5 trillion are enormous and fitting in its purpose. This claim would call for research because it is obvious that whoever made the calculations might have included things that only affect a particular group of the society. The pressing question becomes, who will be hardest hit by the tax raises? The source of this information should be credible for the voters to consider the authenticity of the claim.
Secondly, "tougher to create jobs in Lowa", is a claim that does not state who the victims are. The attack on Obama’s break of his promise and raising taxes should also not be made exceptional because every potential candidate makes promises, but it is not possible for them to oversee the future of the country’s social and economic status.
Thirdly, the use of the second person singular (for you, it could mean higher taxes and more job loss), is always somewhat risky because it is difficult to prove that it applies to the ...Download file to see next pagesRead More
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