Applying Rhetorical Theory with Communications - Essay Example

Comments (0) Cite this document
Aristotle made great improvement in the development of rhetoric theory. In his book, “The Art of Rhetoric” he has extensively expanded on the application of rhetoric while making a…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Applying Rhetorical Theory with Communications
Read TextPreview

Extract of sample "Applying Rhetorical Theory with Communications"

Application of Rhetoric in Making a Speech The use of rhetoric when making a speech has been applied for many years in the ancient Greek. Aristotle made great improvement in the development of rhetoric theory. In his book, “The Art of Rhetoric” he has extensively expanded on the application of rhetoric while making a speech. Rhetoric is the art of using words effectively so as to persuade the audience. According to Aristotle, it is the art of influencing one’s point of view using carefully selected words. Aristotle was Pluto’s student who greatly criticized the use of rhetoric while making a speech. Aristotle identified three forms of appeal: ethos, pathos and logos (Henry 16). These elements have been applied by many famous orators including the President Obama, the current USA president during his inaugural speech. This paper will focus on the use of Aristotle’s elements in developing a speech to address business leaders on the importance of allowing their employees time off so as to participate in blood donation.
Aristotle’s Classical theory on speech is based on five rhetorical canons. These include the use of invention, disposition, style, delivery and memory. Invention involves the selection of a pattern that will help in the attaining the purpose for the speech. Disposition, on the other hand dictates the arrangement of a speech so as to achieve the purpose of the speech. The speech will include the following a brief history, epidemiological fact and the procedure of blood donation. It will also explain the benefits to the business for allowing their employees to go for blood donation.
Style involves the use of creativity in expressing ones ideas. This involves the use of details, figures of speech and creative analogies during the speech. The speech will include epidemiological facts on how many businesses have benefited from giving their employees time-off for blood donations. These facts will be represented in graphs and charts relating increased profits with participation in blood donation. Memory involves the use of devices that will ensure that the business leaders do not forget the details in the speech. This will include the use of picture representations and repetition of the important points. Delivery focuses on how the speech will be delivered.
Aristotle viewed the use of rhetoric as a means of persuasion without the use of torture unlike the ancient Greek practices. He assumed that a great orator is able to consider his audience and provide proof for his argument. This speech is directed towards business leaders. It is thus important to highlight how the company will be affected by allowing their employees to donate blood. In developing the speech, thorough research will be done. This will include statistical data on other companies that have benefited from participating in blood donation.
In the book the art of rhetoric, Aristotle tries to elaborate on the difference between public speaking and speaking in private. Aristotle highlights that although just words appease the gods, they do not appease men (Henry 313). He further explains why a good orator has to make use of the forms of appeal so as to persuade his audience. The goal of the speech is encourage the business leaders to give their employees time off so that they can participate in blood donation. This will be achieved by emphasizing the how the business will benefit from this practice. However, the sole purpose of this speech is to get more people to participate in blood donation so as to stock the Red Cross Blood Bank. The speech will however, not portray the use of power by the business leaders in asking their employees to donate blood.
Ethos involves the ability of the speaker to portray his morals, goodwill and credibility during the speech (Richard, West and Lynn, Turner 313). This will be effected by thanking the business leaders for sacrificing their time to attend the seminar. The speech will also highlight the intentions of Red Cross in providing blood used for saving lives. It will also indicate how the companies will benefit from allowing their employees to participate in blood donation. The epidemiological facts highlighted during the speech will demonstrate the amount of research as well as knowledge of the subject. This will help improve the speaker’s credibility.
The use of pathos involves the ability of speech to influence the emotions of the business leaders. This will be successfully archived by giving an analogy of how important blood is when saving lives. It will also highlight the importance of Red Cross in saving lives during emergencies. In order to create a mental picture in the audience, the speech will highlight the facts on the number of people who have been saved by blood donation.
According to Aristotle, logos involve the orator’s ability to present an argument as well as provide statistics and facts to support the argument. It also includes the speaker’s ability to elicit logic reasoning within the audience and influence them to take his stand (Henry, 258). This will be demonstrated by the use of epidemiological facts to show how many companies benefit from allowing their employees to participate in blood donation. It will also include the facts on the number of people who benefit from blood donation. As this is not an argumentative speech, the use of logos will be limited (Henry 257).
The use of logos involves the incorporation of syllogism. These are a set of prepositions that are associated to one another and draw a conclusion from the major and minor premises. They are used to establish a relationship between two variables (Richard, West and Lynn, Turner 313). In the speech, the major premise will be to highlight the importance of donating blood in saving lives. The minor premise will highlight why it is important to for companies to allow their employees to participate in blood donation. Finally, a relationship will be established to show how the companies will benefit from allowing their employees to participate in blood donations.
In conclusion, there are various components that make up a great speech. This include the setting, the speech and the mode of delivering the speech. A good orator is one who can capture the attention of his audience and maintain it throughout the speech. The use of formal word for example sacrifice, service and prosperity will help in enhancing the credibility of a speech. The use of the forms of appeal will enable one to deliver a speech that will effectively achieve its purpose.
Henry, John. The Art of Rhetoric. London: William Heineman, 1926. Print.
Richard, West and Lynn, Turner. Introducing Communication Theory Analysis and Application. New York: NY, 2007. Print. Read More
Cite this document
  • APA
  • MLA
(“Applying Rhetorical Theory with Communications Essay”, n.d.)
Applying Rhetorical Theory with Communications Essay. Retrieved from
(Applying Rhetorical Theory With Communications Essay)
Applying Rhetorical Theory With Communications Essay.
“Applying Rhetorical Theory With Communications Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Applying Rhetorical Theory with Communications

Applying Theory to Practice

...? Applying Theory to Practice Applying Theory to Practice Of the several problems that nurses handle in their professional life, pain has been a significant one. The management of pain has had guidelines from several associations concerning human health and the nursing profession. However the real situation is that the recommendations have not yet been applied. This paper deals with the practice problem of pain and how I would go about managing it in my health institution using one of two theories. I have selected a middle range theory for application to management of pain and then applied a known...
8 Pages(2000 words)Essay

Applying Theory to Practice

...? Applying Theory to Practice Part 2 Application of Middle Range Theory to Problem Angelique Harris Grand Canyon Applying Theory to Practice Part 2 Application of Middle Range Theory to Problem Application of My Middle-Range Theory For Pain Management The theory that I have applied to suit my personal values would allow me to perform suitably in a crisis management of acute or chronic pain care. In line with my personal values, the applied theory allows me to deliver my best and perform suitably in cases of crisis management. Keeping closely to the recommendations of the Joint Commission on Accreditation of Healthcare Organizations for patient safety goals, my theory for pain management includes the following plan which allows me... , drug...
3 Pages(750 words)Essay

Communication Theory Applying

...? The Rule Theory The theories of communication are applied in various aspects of human life, they address issues ranging from relationships, to other subtle communications like in the political aspects in the interpretive.. Human relationship is a complex phenomenon. The expectations of the different genders in a heterosexual relationship are remarkably diverse in that, what the males expect is different from what the females in a relationship. These unspoken rules of a heterosexual relationship are a major cause for breakups in most romantic relationships. Many theories try to explain the enigma of relationships. The rules...
5 Pages(1250 words)Essay

Applying Theory to Practice

...?APPLYING THEORY TO A PRACTICE PROBLEM Written by Presented to [Teacher’s In Partial Fulfillment of the Requirements of [Project/Course name] Dated: APPLYING THEORY TO A PRACTICE PROBLEM Watson's Theory Of Human Caring INTRODUCTION Theories and models developed for nursing continue to have a positive impact on nursing practice. These nursing theories are used to direct ethics in nursing practice. For about developed to guide nursing practice and research with the core aim of improving the quality of care. In these theories , conceptual and theoretical models are utilized in developing in nursing knowledge...
7 Pages(1750 words)Research Paper

George Campbell's rhetorical theory

...The Rhetoric of Campbell The rhetorical trend we have chosen to call the epistemological school of thought reached its zenith in the writings of George Campbell, a Scottish Presbyterian minister and educator. In the epochal year of 1776, Campbell published his Philosophy of Rhetoric. Among the greatest books on communication theory written in the modern era, Campbell's work, more than any preceding volume devoted exclusively to rhetoric, brought together the best knowledge available to eighteenth-century scholars. Few men could roam so freely over classical and contemporary thought, and sift from these ideas the most relevant concepts...
2 Pages(500 words)Essay

Applying Theory

...Running head: APPLYING THEORY Applying Theory of Total Number of Words 824 Introduction The health promotion model(HPM) has been designed to promote the importance of health protection. In the process of promoting the essence of protecting the health of each individual, health care professionals are more capable of increasing the patients’ level of wellbeing. In general, HPM is considered as a multi-dimensional model since it focuses not only on the patients’ individual characteristics and/or experiences but also on the behaviour-specific cognitions and affect and behavioural outcomes. (Current Nursing, 2009) To enable the readers to have a better understanding of the subject matter, the paper will be divided into two major parts... for...
6 Pages(1500 words)Essay

Applying Organizational Theory with Communications

.... Study the previous records of company, note down all the factors of crises. Make suggestions for improving company standard and make future plan to solve the issue at hand. The only key in this case would be justification of the idea we want to be accepted. Everyone will weigh it on the basis of benefits against costs. Justification should also be provided on the same line. The next step is to present the ideas and hope for the best, conduct voting once again, still if suggested decision is not accepted by majority, I will go with them. Since is good to remain united in the time of crises. The division among company can put the company in future crises situation. References: West, Richard and Lynn Turner. Introducing...
2 Pages(500 words)Essay

Applying lewin theory

... several stages for them to be implemented. Every change needs preparation but some changes are urgent than others with various factors affecting the same (Simms & Knowledge, 2005). The first stage is introducing the changes to the department or the community. The next stage in change in Kurt Lewin model is the transition process and can be the hardest process to take as people have to new things .The last stage is about establishing the stability of the changes made and sustaining the same which come with criticism but Lewin theory of change is well explained making it suitable to explain the same. References Simms, H., & Knowledge, S. (2005). Organisational Behaviour and Change Management. New York: Select Knowledge Limited.... Change...
3 Pages(750 words)Case Study

Applying Theory to Practice

...Applying Theory to Practice Applying Theory to Practice Three key aspects of the Juvenile case study, “The Murder of Anita Cobby” Anita Lorraine Cobby was kidnapped as he walked along a suburban street Blacktown, some few minutes to 10 PM on the second of February 1986. Cobby was dragged into a vehicle containing five youthful men who sexually assaulted her inside the car. Later, she was dragged from there, through a barbed wire fence, then into a paddock. She was killed after subjecting her to a series of sexual assaults. Michael Murdoch, John Travers, and brothers; Leslie, Michael, and Gary Murphy were taken into custody, charged and convicted of a number of offences...
2 Pages(500 words)Term Paper

Applying Theory to Practice

...Applying Theory to Practice Applying Theory to Practice: Willie Bosket’s Case Many elements and factors can predispose individuals to delinquency. Theories can help conceptualize these elements and factors using real-life cases like that of a juvenile like Willie Bosket. One of the aspects of the juvenile case involving Willie Bosket is that he was prepared to commit crime. This is because it is explained that Bosket was carrying a gun in a holster strapped to his leg. This is probably the reason why when he found a chance to rob his victim in the train, he readily did. Another aspect about Willie Bosket’s case is that it involved a repeat offender....
3 Pages(750 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Applying Rhetorical Theory with Communications for FREE!

Contact Us