Customer Relationship Management Software - Essay Example

Moreover, according to vendors and pleased clients it is protected, acceptable, and reasonably invasive (Galea, 2011) and (Wagley, 2011).

In this scenario, companies can use customer relationship management software to manage the records of their customers. The basic purpose of customer relationship management (CRM) is to recognize, attain, and maintain customers and mutual relationships. Additionally, customer relationship management software or system comprises a lot of tools and facilities such as services, marketing, sales, call centers, customer care, order management, and sales force automation systems. In addition, in the past few years, software development firms have attempted to combine some of these useful technologies into an integrated application. Because the CRM system is client-centered, thus it uses a multi-channel policy to carry out operations.  In this scenario, all the latest communication devices like fax machines, handheld computers, and cellular phones can provide an interface for accessing CRM systems.  Along with them, the availability of the internet turns out to be an essential need for the majority of CRM systems. In addition, a very important element of CRM software is known as a B2C system. Moreover, ease is the main feature of CRM systems; though, it as well creates the chances of a variety of security attacks. These security issues or attacks vary from situation to situation however some well-known attacks include DOS attacks, Malware attacks, and identity theft. Thus, the development of techniques to stop these attacks in CRM systems turns out to be an important subject (Lee, Chen, Shing, & Shing, 2007). 

It is significant that a business, despite the need for customer relationship management software, should have a safety policy prepared to secure the company. However, if this safety policy is not previously implemented by the company, then actions need to be taken to produce a security policy before the implementation of CRM.  On the other hand, if a company has already implemented security strategies, then it is significant to evaluate them to observe if they are appropriate. Additionally, the company should also analyze how the implementation of CRM affects these policies. In addition, the company should assess the levels of strategy the CRM plan influences and changes those policies. In this scenario, the business should apply the latest issue-specific and practical strategies to wrap the CRM application as well as its data. However, information security will for all time be a major challenge, and there is no ideal solution to deal with this serious issue. In addition, criminals will be searching for innovative tools and techniques to carry on disrupting businesses. Thus, whether using a hosted method or one that is onsite, corporations should ensure information security in both cases (LaFrance, 2003) and (Boguhn, 2011).

Conclusion

Customers do not choose a business that is unable to hide their secrete and personal information, that is why all the businesses should make sure their customers’ data and information are secured using such techniques and methods those are trustworthy and offer enhanced data security. Companies can use customer relationship management software to manage the records of their customers. The basic purpose of customer relationship management (CRM) is to recognize, attain, and maintain customers and mutual relationships. Information security will for all time be a major challenge, and there is no ideal solution to deal with this serious issue. In addition, criminals will be searching for innovative tools and techniques to carry on disrupting businesses. Thus, whether using a hosted method or one that is onsite, corporations should ensure information security in both cases. This paper has presented a detailed analysis of some of the important aspects of better security management and its application for the effective management of customer issues.