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Information Systems and Software Applications - Essay Example

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With the advent of easy-to-use and sophisticated information systems and software applications, tasks that man performed manually previously and that consumed more time and cost have become simpler to perform for almost every department of an organization. These applications…
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Information Systems and Software Applications
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Information Systems and Software Applications

Download file to see previous pages... Marketing Information System (MkIS) implements softwares for the marketing department. It deals with activities related to compilation and investigation of marketing research information. It involves consumer response surveys, analysis of supply and deliverance of the product and an overview of profit. This information helps in marketing related decision-making (Marketing Decision Support System software, MDSS) like what improvements can be done in the product, should the cost be reduced or increased, should it be marketed through other types of media, and etcetera. CRM (Customer Relationship Management) software applications, which deal with the relationship between consumer and organization, “are used to increase the return on marketing efforts” (Harmon, 2003) through analyzing the history of customer-organization interaction. CRM systems give an analysis of consumer behavior toward the product through market monitoring and research. MkIS also facilitates sales labors and customer service and helps in the development of effective marketing strategy.
Human Resources Information System (HRIS) implements human resources software applications that deal with “data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business” (Heathfield, 2010). HRIS records, manages, analyzes and creates reports relating to all kind of employee information such as enrollment, salaries, vacancies, attendance, vacations, bonuses and other personal information. HRIS integrates with the organization’s payroll and accounting departments for salary calculation. It also deals with applicants, their interviews and selection.
(Ajayi & Omirin, 2007, p. 110) where this system is specifically called Decision Support System (DSS). MIS generates reports such as monthly and yearly financial statements, ...Download file to see next pagesRead More
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