Packaging Power Proposal - Assignment Example

A new packaging strategy that can be used to enhance the sales of company is a new packaging for eggs. Eggs typically come packed by the dozen. The packaging that most egg producing companies use is cheap and not very resistant. A picture of what the normal packaging used for eggs looks like is illustrated in appendix A. The material used to package eggs is normally made up of foam or carton. These surfaces are not very good to create visual attractiveness nor do they hold ink well. It is hard to put a lot of information about the nutritional content of eggs and other related information in the packaging that is used today.

The new proposed packaging will be made up of plastic. The plastic will have a similar shape to the traditional packaging used, but the packaging will have the capability of individually packaging each egg. The packaging can be separated into 12 individual mini boxes that protect each egg. There are many advantages to the new packaging design. The customers who buy the dozen will be able to separate the eggs which will save the customers freezer space. The stores who sell eggs including supermarkets will have the ability to sell eggs by the single unit instead of forcing the customers to buy 12 eggs.

For a single person 12 eggs are sometimes too much since the person will not be eating eggs every day. Another advantage of the new packaging is that companies can put designs in the plastic material to make the product more attractive. Appendix A: Packaging of eggs (Babylon, 2011). References Babylon.com (2011). Dozen egg carton. Retrieved June 10, 2011 from http://search.babylon.com/?q=dozen+eggs+carton&babsrc=HP_ss&s=img&as=0