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Website Analysis - Essay Example

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Summary
The paper "Website Analysis" tells us about testing and reviewing a website's performance for key metrics such as search engine optimization (SEO), speed, traffic, and user experience (UX). Website analytics provide insights and data that can be used to create a better user experience for website visitors…
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Website Analysis
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Extract of sample "Website Analysis"

Summary

CIO.COM: http://www.cio.com/ is a well-structured website that provides practical information, detailed case studies, varieties of articles regarding technology and management. As it claims, the website also offers tips, methods, implementation stories, videos, and primers on recently developed technologies (CIO). The home page of the website contains an array of connecting links that assist users to get easy access to the required information. The main links that appeared on the home page are White Papers, Webcasts, Solution Centers, IT Jobs, Council, Events, Magazine, and Newsletters. In addition, tabs such as News, Analysis, Blogs, Videos, and Slideshows are also visible on the home page.

Overall look and feel

Its overall structure meets the standard of a professional website and covers a wide range of technological information. However, the exceeding priority given to advertisements undermines the genuineness of its fundamental objectives. It mainly targets people who are interested in technological innovations or people working in the Technical field. It also provides useful information to business executives and other professional individuals who would purchase technical devices.

Useful features of the site

Obviously, the various tabs on the top of the home page make the website more user-friendly. Similarly, the CIO provides links to social networking sites such as Facebook and Twitter. It assists users to share important information through their favorite social networks. Despite their excessiveness, advertisements seen on each page of the website would aid the users to select their best option. The whole resources on the website are free to users; and evidently, the site meets its maintenance costs and other expenses from advertisers. The search option at the top-right corner of the home page enables the users to access required information by entering a keyword or phrase. In short, CIO.com offers a pool of information to its users at a free cost.  

Useful links

The carrier link leads the user to another page that offers a number of employment opportunities. In addition to job listings, it also provides career advice, job search tips, salary information, and some most modern interview techniques (CIO Executive Council). Under the career link, an ‘IT Career Guide’ option is available which is very useful to individuals working in the IT sector (CIO). The data center option is also helpful to users as it offers news, blogs, and other techniques for managing data centers and their elements. The ‘Applications’ and ‘Web 2.0’ tabs also give valuable information regarding various business application tools which are some essential factors contributing to organizational efficiency (CIO).

Value to users

As discussed earlier, CIO.com provides a wide range of valuable information to its users at free cost. The website’s simple features aid users to explore the required information without much difficulty. The website provides news and articles and it ensures the authenticity of the obtained information.

Learning objectives

The basic objective of this paper lies in exploring the strong and feeble features of a general website to identify the essential aspects that make a website attractive and user-friendly.

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