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The individuals must learn and apply certain principles in order to become a more effective communicator:
The importance of becoming an effective communicator is even more evident in a customer service environment. Utilizing effective listening skills and providing the customer with the reassurance that their needs and demands will be heard is paramount to the success of any customer service department. Customer service is all about the perception of the customer that the server is skilled at their job and is actually listening to the customer's concerns. Having the right positive attitude and maintaining objectivity is paramount since a lot of customers can become emotional and demanding. It is the responsibility of the employee to maintain objectivity and not let emotions become a factor in the interaction (Customerserviceskillsguide, 2007).
Communicating effectively is a necessity in a medical environment. The stressful nature of a medical setting coupled with the fact that patients’ lives depend on the ability of the staff to stay organized and focused in stressful situations. The staff must be able to perform complex medical procedures and deliver life-saving drugs. Employees are dependent to be able to communicate efficiently and effectively without any errors or procedure mistakes, literally patient lives depend on it.