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DB4 - Essay Example

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Executive Summary We are a company that develops and markets a multi-platform operating system (OS) that can be installed in different hardware devices. An operating system is a software that acts as a backbone which supports and enables the function of application software in hardware devices…
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DB4
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DB4

Download file to see previous pages... Objectives Our aim is to introduce a new operating system in the market and eventually gather a market share. To accomplish that, we need to: establish an offline and online presence by writing product articles for print and new media, establish networks with probable clients through conferences, and establish business relationships by partnering with other software development companies. Competitive Environment and Analysis Different categories of computers use different operating systems and the market share varies widely from one category to another (e.g. Desktop and laptop computers, mobile devices, etc.). The main players, however, in the operating system market are Microsoft Windows, Linux, Unix, and Apple. As of the last quarter of 2010, the combined market share of these companies for different categories is around 95%. While most of these companies have huge market shares in desktop computers and mobile devices, our operating system specializes in customized applications which include car entertainment systems, DVD players, and corporate computers, to name a few. Target Market The primary target market for our product is original equipment manufacturers (OEMs). ...Download file to see next pagesRead More
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