Nobody downloaded yet

Strategic analysis of a company and its competitive environment - Essay Example

Comments (0) Cite this document
Summary
MARKS&SPECER: STRATEGIC ANALYSIS AND COMPETITIVE ENVIRONMENT Name Institution Introduction Marks & Spencer is one of leading retail business in United Kingdom. With over 21 million customers attending the stores every week, the business has emerged as one of the most productive business in United Kingdom local market…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Strategic analysis of a company and its competitive environment
Read TextPreview

Extract of sample "Strategic analysis of a company and its competitive environment"

Download file to see previous pages The company capitalises in the distribution high quality, stylish and great value home products and clothing. The business is also popular in selling food products, fashioned clothes, gifts, and home furnishing. The company has also establishment in financial service segment. In addition to coming up with effective means that can support its development, the business success can also be linked to its affordable prices of its products. In addition, the business vision is to offer great quality value and services. The business popularity is largely enhanced by its quality products as well as its ability to distribute products that meets international standards. The current success of Marks & Spencer can also be attributed to its effective and operational management strategies as well as it reliable and affordable promotion strategies (Burns, 2008, p. 12). Internal Analysis of the Firm Political stability in United Kingdom has proved to be effective in facilitating the success of Marks & Spencer. However, the Iraq civil conflict largely affects the activities and operations in Marks & Spencer. This is owing to the fact that, the business has several branches in Iraq. The political changes in United Kingdom have also affected the activities and operations of the business. ...
The existing social situation in United Kingdom has also changed the customer concept in the market. This has forced the company to figure out and come up with new fashions that will meet the interest of its customers. In addition, the price sensitivity has produced a more competitive environment. Although a good number of the business products are old fashioned, the company has adopted new strategies of increasing its sales with limited loss. The new technology has also been vital in communicating new products to its customers. The company is currently relying on online services to promote its products in new markets. The new technology is also useful in identifying products that can meet the demands of its customers. Just like any other business in global market, Marks & Spencer has also been significantly affected by global warming. To counter the impact of environmental challenges, the company has introduced mechanisms that could be used to advance business operations. For instance, the business has embarked on a mechanism that aims at recycling plastic products. Marks & Spencer also sell legally acceptable products to its customers. In addition, the business sells high quality products that meet the set international and local standards (King, 2007, p.21). Compared to other competitors in the market, Marks & Spencer competitive rivalry is high. Studies have confirmed that Marks & Spencer faces high rivalry in clothing sector from new entrance in the market. The company is also facing huge competition in food industry for Sainsbury and Tesco. The company bargaining power of buyers is also high. This is owing to the fact that other huge retailers in their area of coverage surround the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic analysis of a company and its competitive environment Essay - 2”, n.d.)
Strategic analysis of a company and its competitive environment Essay - 2. Retrieved from https://studentshare.org/business/1496867-strategic-analysis-of-a-company-and-its
(Strategic Analysis of a Company and Its Competitive Environment Essay - 2)
Strategic Analysis of a Company and Its Competitive Environment Essay - 2. https://studentshare.org/business/1496867-strategic-analysis-of-a-company-and-its.
“Strategic Analysis of a Company and Its Competitive Environment Essay - 2”, n.d. https://studentshare.org/business/1496867-strategic-analysis-of-a-company-and-its.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic analysis of a company and its competitive environment

Analysis of Vodafone and its competitive environment

...? An individual essay that carries out an analysis of Vodafone and its competitive environment. Table of contents Introduction 3 2. Overview 3 3. Industry analysis 4 3.1 Porter’s five forces 4 4. Internal analysis 5 4.1 Resources and capabilities of Vodafone over the past five years 5 4.2 The key business strategies of the company over the past five years - Porter’s generic strategies 7 4.3 To what extent the company has aligned its resources and capabilities to its business strategies 8 4.4 Value Chain Analysis 9 5. Conclusion 10 5.1 Summary 10 5.2 Final...
12 Pages(3000 words)Essay

Luis Valdez and El Teatro Campesino

11 Pages(2750 words)Research Paper

Analyze a company's supply chain

3 Pages(750 words)Essay

Competitive and Strategic Analysis

...?Competitive & Strategic Analysis of Home Depot of the of the of the Competitive & Strategic Analysis ofHome Depot Answer 1(a) Strategic management is considered as one of the essential subjects encompassing the managerial responses, competitive and entrepreneurial strategies developed at each and every business stage. It is also considered as one of the managerial devices which have the potentiality to develop long and short term planning for the removal of constraints and complexities. It helps in the evolution of long and short term planning process. This is one of the major reasons which are known as destination marketing as it helps in the attainment of the goals and objectives. Answer 1(b) Home Depot is known for developing... in...
10 Pages(2500 words)Essay

Strategic Analysis of Mark & Spencer and Its Competitive Environment

...? Strategic Analysis of Mark & Spencer and Its Competitive Environment Report Marks and Spencer are a major U.K. multinational affiliation that has its headquarters in Westminster, London. It owns approximately seven hundred retail stores in the U.K. and another 361 stores that exist in more than forty dispensations globally (M&S). It has its specialty in the retailing of attire and food products. M&S is a chief retailer whose founders are Spencer Thomas and Marks Michael. This retailer prides in its specialty as a provider of women’s attire and lingerie, and high quality food retailer. This...
10 Pages(2500 words)Case Study

Strategic analysis of a company and its competitive environment

.... However, most of the competitors like Tesco or ALDI have similar kind of capabilities hence it cannot give sustainable competitive advantage to the company. Reference List Barney, J., 2008. Resource based theory. Oxford: Oxford University Press. Food Law Practice Guidance., 2012. Food Law Practice Guidance (England). [pdf] UK Government. Available at [Accessed 9th December 2013]. Grant, R., 2011. Contemporary strategy analysis. 7th ed. Hoboken, New Jersey: Wiley. Kraatz, M. S. and Zajac, E. J., 2001. How organizational resources affect strategic change and performance in turbulent environments: Theory and evidence. Organization Science, 12, pp. 632-57. Marks and Spencer., 2013a... industry forces are shaping the dynamics of food retailing...
8 Pages(2000 words)Essay

Competitive and Strategic Analysis

...s: Competitive and Strategic Analysis Q1. Functional strategy: This strategy defines how the employees should undertake the activities and roles in an organization or business. The management of the organization has the role of formulating such strategies and it is the role of the employees in the various departments to follow such strategies to ensure the general success of the organization. Each functional strategy in each department has a special focus on the general company objective and goal. Some areas for implementation of functional strategy include finance, production and even at times the research and development department. Corporate strategy: Corporate...
6 Pages(1500 words)Assignment

Competitive and strategic Analysis 1

...Competitive and Strategic Analysis for Pepsi Company Pepsi Company comprises of several functional units. These divisionsare affected by a variety of issues; one of the most burning issues that affect Pepsi Company’s overall strategy is budget deficit. Budget deficit constitutes a status of financial health characterised by planned expenditures exceeding revenues. Pepsi Company prepares budgets during the end of every financial period. The company may experience deficits in its planned expenditures; this issue affects all the functional units of the company. The...
1 Pages(250 words)Essay

The Competitive Business Environment

...of the customer reaction to the company brands. Strategic choice Zara Company uses Porters generic strategies in the determination of its success in the competitive market. The firm uses the differentiation strategy in production (Brumfitt, 2001 pg. 03). It develops products that are unique to the customers in different environments. Their products are alleged to be better than its competitors are because they make their products in terms of the culture of the countries involved. They have a highly skilled design team, and a corporate general reputation of innovation and quality. They are also a forecasted team that...
7 Pages(1750 words)Case Study

Competitive&strategic analysis

...Competitive and Strategic Analysis Internal decision-making Decision-making is vital in any organization in this competitive market, and it should involve both the employees and the employer (Fleisher & Babette 24). For this reason, the decision-making process should not come from top because for any company’s success, it is important to embrace the employees’ contributions or ideas. The most urgent decision required for this company required to ensure its competitive advantage involves its marketing strategies. Marketing strategies equally influence the consumer decision making in all...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic analysis of a company and its competitive environment for FREE!

Contact Us