Nobody downloaded yet

Marks & Spencer and performance analysis - Assignment Example

Comments (0) Cite this document
Marks & Spencer is a diversified business entity that considers multiple elements of product and customer service related practices in order to align the organisation to meet its long-term strategic goals…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Marks & Spencer and performance analysis
Read TextPreview

Extract of sample
"Marks & Spencer and performance analysis"

Download file to see previous pages The business operates in a highly competitive business environment, taking competitive market share losses from other stores such as NEXT, the Gap, House of Fraser, and BHS. Well-known domestic brand names continue to adjust their competitive strategies, thus forcing Marks & Spencer to continuously consider whether its current core philosophy should continue to be promoted in the pursuit of competitive edge or whether new branding/advertising/marketing strategies are required to achieve top performance. This report identifies the processes, strategies and systems that drive alignment toward meeting performance targets and analyses the environment in which Marks & Spencer operates today. The business environment Marks & Spencer continuously attempts to diverse its product offerings, launching new business opportunities in key test markets in order to create a business profile that is secure for a new generation of customers. The company has worked consistently to combat negative perceptions about the core brand philosophy, attempting to emerge from a staunchy and proud brand that has been a trademark of traditionalist buyers in the UK for decades. Because of this, the company has shifted its focus away from its traditional home and personal fashion philosophy to extend into foods services in an effort to compete with major grocers and also in terms of how the company promotes itself to a new class of buyers. This new focus changes the internal dynamics of management and also the supply chain in an effort to support new business function and principles. For example, M&S has realised that there is a growing trend in a new generation of buyers to secure the interests of the natural environment and reduce the carbon footprint left by operations. The business identifies that 80 percent of its buyers are concerned with sustainability issues, thus the company has developed over 100 different eco-targets to eliminate landfill waste and become carbon neutral (Palmer, 2010). Much of this is accomplished by establishing a new supply chain that consists of suppliers with sustainable raw materials (Palmer). In order to develop and maintain a sustainability programme, certain operational components must be altered and a new management focus developed. As part of this eco-focus, Marks & Spencer developed what it referred to as Plan A, a sustainability programme that involves waste reduction, the reduction of carbon dioxide emissions, and using renewable power to supply 23 percent of the firm’s total electricity inputs (Nagappan, 2009). Why is this important for aligning the business when other competitors continue to develop similar sustainability programmes? M&S has recently been forced to lower prices on merchandise, especially in the clothing sales division (Bokaie, 2008). This has been in response to lowering sales as older customers who were once loyal to the business in the mid 20th Century have been replaced with younger buyers who have a higher disposable income and a new preference for fashion and home merchandise. The difference between Marks & Spencer and other competition is that the business is using advertising and other marketing-based activities to sell eco-friendly sales in order to rebuild a damaged brand reputation. If 80 percent of customers have been identified through qualitative or quantitative research to have a significant concern over the environment when choosing a brand, M&S aligns the operational function of the company to meet this concern using a new positioning ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marks & Spencer and performance analysis Assignment”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1422141-you-are-required-to-analyse-an-organisation-of
(Marks & Spencer and Performance Analysis Assignment)
“Marks & Spencer and Performance Analysis Assignment”, n.d. https://studentshare.org/family-consumer-science/1422141-you-are-required-to-analyse-an-organisation-of.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Operations Strategies at Marks & Spencers Clothing Industry
According to the report the product design process is important for the success of any firm. This is because it governs the cost and time for delivering of new products. M&S develops measures that reduce the cost of production. M&S does its segmentation by developing sub-brands for its customers.
8 Pages(2000 words)Assignment
Analysis of performance management of Marks and Spencer with interview questions
The paper tells that the Chinese Consumers are more price sensitive than their British counterparts. The premium prices that they offered generally to the British customers were acceptable in U.K. as the people in Britain are fashion conscious and their purchases are driven by the fact that how much it is delivering up to the modern fashion standards.
5 Pages(1250 words)Essay
Logistic and Global Supply Chain Management M&S Case Study
It is important for the fashion and clothing retailers to explore and understand the changing trends and preferences in the market and respond to them on timely basis in order to survive and compete in the industry. In this case study analysis an attempt has been made to explore and investigate the issues faced by one of the leading clothing retailers in UK, Marks and Spencer (M&S).
5 Pages(1250 words)Assignment
Financial Analysis Of Marks & Spencer
Global retailer Marks & Spencer is the United Kingdom’s premier clothing, food, and financial services, retailer. The company’s commitment to value, service, and quality began in 1884 when Michael Marks, a Russian born Polish refugee formed a partnership with Tom Spencer, a former cashier from the wholesale company IJ Dewhirst.
21 Pages(5250 words)Essay
The financial performance of Marks and Spencer
Marks and Spencer Group plc is the holding company of the Marks & Spencer Group of companies. Established in 1884 by Michael Marks and Thomas Spencer in Leeds, the company is well known as a provider of womenswear and lingerie in UK. Its
7 Pages(1750 words)Assignment
Marks and Spencer and Change menegement
This led to increased marketing opportunities that Europe represents. Burnes (979) explains that Europe has emerged as a very important trading block, and it accounts for approximately 40% of the trade that occurs all over the world. It is therefore important
8 Pages(2000 words)Assignment
Global Marketing Management: Marks and Spencer expansion into France
Needless to say, its market level especially in the international profile has been gradually growing due to its strong marketing strategy and the ever increasing demands of its products especially in the
7 Pages(1750 words)Assignment
Human Resource Management: Tesco and Marks and Spencer

The author states that highly effective selection and recruitment process are used by both the companies, i.e., M&S and Tesco. Career planning and motivation, hiring according to the required skill set maintained by the companies, are some of the main aspects that reflect upon the effectiveness of recruitment process of both the companies.

3 Pages(750 words)Assignment
Marks And Spencers Business Strategy
This paper gives a critical discussion and analysis of the business strategy of Marks and Spencer Plc with a view of analyzing and evaluating the company’s strategy using Porters Generic Strategy Framework. Moreover, the company is assessed in terms of acceptability, feasibility and suitability toward all of its stakeholders.
12 Pages(3000 words)Assignment
Innovation at Marks & Spencer Food Store
The company offers range of food products. It includes wines, fresh products, part-prepared meals etc. The company comprises nearly 703 stores all over the United Kingdom. These stores are located in retail parks and high streets, as well as airports, stations and other locations.
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marks & Spencer and performance analysis for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us