The continuous increase of competition in all industries worldwide is one of the major challenges that modern organizations have to face. The ability of a particular firm, Vodafone, to secure its market position is reviewed in this paper…
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Conclusion 10 5.1 Summary 10 5.2 Final analysis 10 5.3 Conclusion 11 5.4 SWOT 11 References 12 Appendix 13 1. Introduction The continuous increase of competition in all industries worldwide is one of the major challenges that modern organizations have to face. The ability of a particular firm, Vodafone, to secure its market position is reviewed in this paper. Particular emphasis is given on the competitive environment of the organization but also on the firm’s current strategies for competing its rivals. The report aims to show the potentials of the organization to increase its competitiveness; at the same time, effort is made to show whether there are any factors, in the firm’s internal or external environment, that could threaten the organization’s performance, either in the short or the long term. A series of theories and frameworks are employed in order to explore the issues described above: the Porter’s Five Forces and the Life Cycle Analysis are used for analysing the industry in which the firm operates; the analysis of the industry in which the firm operates is included in the first part of the paper. ...
2. Overview Competition in the UK telecommunications industry is strong. The findings of the industry analysis and of the internal analysis lead to the assumption that Vodafone has developed appropriate strategies for securing its market share in UK. Despite its significant performance, Vodafone needs to identify strategies that would help to the standardization of the firm’s performance in the future. The firm’s existing strategies seem to be quite satisfactory, in terms of their value in supporting the organization’s competitiveness. Still, there are certain issues related to the firm’s internal and external environment that need to be addressed appropriately, aiming to improve the firm’s position towards its competitors. 3. Industry analysis 3.1 Porter’s five forces Porter’s five forces model aims to help the identification of industries, which are highly offered for organizational growth, since the risks involved are limited (Barney 1991); thus, the operations of a firm that would decide to enter such industry would not be threatened. Another important characteristic of the particular model (Figure 4, Appendix) is the following one: it helps to understand the effects of ‘a firm’s attributes on its environment’ (Barney 1991, p.100). After identifying the conditions in a firm’s environment, it would be easier to check whether the firm has achieved ‘to establish a value created strategy which is quite difficult for competitors to duplicate’ (Barney 1991, p.102), i.e. whether it has a ‘sustained competitive advantage’ (Barney 1991, p.102) or not. In order to understand the potentials and the
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The current initiatives of government appear to create various opportunities for Vodafone. UK’s coalition government is intending to reduce the spending in year 2011-2012 by ?23 billion and Vodafone considers the government spending cuts as the new opportunity for the mobile operators (Wood, 2011).
It is a multinational conglomerate which operates in more than 30 countries all over the globe. The name Vodafone was derived from voice datafone selected by the organisation in order to offer the customers the facility of voice as well as data services within the mobile phones.
These environment affect the performance of any business and hence the need for evaluation of the company performance to analyze the success of the business within the reference environments. An evaluation of the company’s performance requires a detailed analysis to represent the profitability and risk levels of the company (Clipici & Gadoiu 2009, p.
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
The company has over 2000 suppliers from all over the world. The company’s success can be attributed to their quality service, value, quality and innovation which that the company has maintained since it was started 125 years ago (Thompson 15). The company has opened branches in over 41 countries other than in United Kingdom and has well defined rules and regulations with regards to product quality, innovation and customer care.
Thomas Spencer and Michael Marks introduced the business in 1884. Having existence for over one hundred and twenty years, Marks & Spencer is also one of the productive businesses in United Kingdom and in other parts of the world including India. The business headquarter is situated in the city of Westminster in United Kingdom.
Aside from the success of the GO-Race (Loo-Racer) strategy, investing and implementing a good Corporate and Social Responsibility Initiatives such as: environmental concerns, charity works, disaster programmes,
Moreover, the cell phones are being used as a necessity due to easy access to the Internet.
However, this concept is relatively new for the developing countries as there is dearth of effective communication channels.
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