Starbucks company - Research Paper Example

Short Term Objective & Action Plans Starbucks Company, like other companies has the need for short term objectives and action plans to enforce the short term objectives. Short term objectives allow a company to achieve goals within a one year’s time frame. Starbucks Company has short term objectives that help achieve long term objectives. Increasing customer service is a short term objective that Starbucks Company puts into action by training managers and employees to handle different situations that may arise and how to handle them.

Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly.

Including a recycling unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy Execution Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve.

Currently Starbucks Company has implemented a policy that focuses on the customers’ needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks also has a policy that empowers the Starbucks brand. The policy helps maintain the brands specific characteristic that keeps the customers coming back. Keeping with the same fashion in every Starbucks is what customers expect. Executive Bonuses Bonuses and incentives keep employees and executives aiding the growth of the company.

Starbucks offers what is called total pay. This total pay allows employees to receive bonuses and stock options based on their company contribution levels. The increase in sales and customer feedback allows for employees to receive generous bonuses. Bonuses like this are important to keep the Starbucks name positive and successful. Employees need to be happy to work for a company so the happiness is shown to the customers and customers return.