Short Term Objective & Action Plans Starbucks Company, like other companies has the need for short term objectives and action plans to enforce the short term objectives. Short term objectives allow a company to achieve goals within a one year’s time frame…
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Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a recycling unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy Execution Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. Currently Starbucks Company has implemented a policy that focuses on the customers’ needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks also has a policy that empowers the Starbucks brand.
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(Starbucks Company Research Paper Example | Topics and Well Written Essays - 250 Words - 1)
“Starbucks Company Research Paper Example | Topics and Well Written Essays - 250 Words - 1”, n.d. https://studentshare.org/other/1414906-starbucks-company.
Today, Starbucks Corporation is a huge profit making company in coffee business, earning in excess of $600 million in 2004. The financial status of the company is firm. The net income for financial year 2010 was US$ 945.6 million (Please see Appendix). Everyone is afraid of the economy drowning.
Currently, the company boasts of exponential growth realized over the years, attracting millions of consumers in more 17000 locations in more than fifty countries across the globe. The company’s logo gets its inspiration from the sea. The logo features a twin-tailed siren from the mythology of the Greeks.
The result is that people developed a personal and long-term relationship with the brand. a. Based on consumer behaviour (Griffin, 2011: 494-5) The company’s business model has created value out of consumer behaviour. Starbucks was conceptualized as a “third” place between work and home (Jain, 2009: 3) where people could pause after work, talk with friends, listen to music and drink coffee.
United States houses 13,279 of these coffee shops. 1,324 stores are in Canada while Japan has 9789 stores. Further 851 coffee stores are in China with additional 806 Starbuck coffee shops in the United Kingdom. South Korea houses another 556 stores while Mexico has established 377 stores of the company.
Furthermore the company is expected to rapidly grow in the coming years. Starbucks Company of recent has created a worst image due to its political activities and her stance on the rights of workers. Starbucks created an impressive image as one of the coffee shops by being friendly to the environment.
Starbucks has created a retails store environment that is attractive, comfortable, and even entertaining, and is designed to keep customers coming back to the stores. Comfortable chairs, wireless internet connection, even a selection of music, books and CD burning facilities all add to the charisma and promote an atmosphere that enhances the customers coffee drinking experience.
In large organizations, it involves the delegation of various activities and decisions that have to be carried out on the process of delegation of tasks. Starbucks Corporation is a global coffee company located in America
Although known best for its coffee, instant or in-store (22), Starbucks has been known to branch out into other areas such as music and personalized beverages (Hajdu 23). Schultz and Starbucks employees have
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