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Starbucks Company - Research Paper Example

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Starbucks Company The history of Starbucks Company traces way back to 1971. During its humble beginnings, the company was recognized as a retailer and a roaster of ground coffee and whole bean, spices and tea with just a single store located in Seattle’s Pike Place Market…
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Starbucks Company Research Paper
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Starbucks Company

Download file to see previous pages... The Company’s mission is to “inspire and nature the human spirit-one person, one cup and one neighborhood at a time.” The company has dedicated itself to serving people with the best coffee that the prevailing market can possibly offer. Starbucks’ main goal is to ensure that all their coffee is grown and natured under high quality standards, which they realize through the use of ethical sourcing practices. The intended suppliers of the company’s coffee personally tour its coffee firms in Africa, Asia and Latin America in order to select arabica beans of highest quality. Once the buyers have selected the beans, they are brought to the company’s roasting plants where experts bring out the rich flavor and balance of the beans via Starbucks Roast TM signature. Starbucks is committed to conducting its business responsibly and conducting themselves in ways that earn their partners, customers and neighbors respect and trust (“Starbucks Company Profile”). The purpose of this paper is to describe how Starbucks Company uses the four management functions: Planning, organizing, influencing and controlling to achieve its goals. Starbucks Planning function Effective planning helps an organization in achieving its goals and objectives. The process often commences with the reviewing of the organization’s current operations and identifying the loopholes that need to be operationally improved. As such, planning encompasses the envisioning of the outcomes to be achieved by the organization and the necessary steps for achieving desired success. Success is often measured in terms of goals or financial terms including high rating of the organization based on the satisfaction of their customers. All businesses including Starbucks require a plan in order to grow and survive in their respective industries. Plans are significant in guiding Starbucks to accomplish its desired goals and objectives. The planning process is an essential element of an organization’s performance as it helps a business and its managers in determining processes needed to achieve the goals of the company. In any competitive industry, it is difficult to encounter businesses as frequently as is the case with Starbucks. The Starbucks Company has retails located in each and every street corner, a factor that places its retail shops right at the doorsteps of its customers. This makes it extremely convenient for consumers to buy a cup of coffee at a premium price while home, at the office or out for a fun day. The company’s functional plan organized along with its business plan has helped it to achieve a near monopoly in the coffee industry. Executive managers and company employees work hand in hand to ensure their customers are satisfied. Starbucks does not only train its employees on the hard production skills, but also on the soft skills on how best to interact with the customers and other stakeholders. Soft skills are such as donning an inviting smile or creating a friendly eye contact with the potential customers. In terms of legendary service, the Company remembers its regular customers and their preferred drinks. Starbucks is a service oriented companies that ensures a high degree of customer contact and visibility. It is of great significance for the company to continue training their employees with the sole aim of perfecting their service to both casual and regular customers since it is ...Download file to see next pagesRead More
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