Marketing Functions Date Abstract It has been stated that “the Internet is forcing businesses away from traditional functions, such as distribution. The Internet effectively closes the gap between the buyer and the seller and has slowly been eliminating middlemen or intermediaries” Given this information, the essay aims to address the following issues from the point of view of a book company, particularly Amazon, known to sell a lot of other products, aside from books, online: (1) describe how the company uses the direct channel of distribution; (2) describe how the company uses the indirect channel of distribution; and (3) give one’s opinion as to which …
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Given the contemporary trend of using the internet to market products electronically, increasing number of organizations from various sectors and industries continue to weigh the benefits and costs of online marketing. In the case of Amazon, the effect of electronic commerce as its mode of distribution is hereby examined, to specifically address the following concerns: (1) to provide a description of how the company uses the direct channel of distribution; (2) to describe how the company uses the indirect channel of distribution; and (3) give one’s opinion as to which channel appears to be more efficient for the company described. Brief Corporate Profile Corporate Information (2011) reveals that “Amazon.com, Inc. (Amazon.com) is a customer-centric company for three primary customer sets: consumers, sellers and enterprises.
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