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Retailers - Essay Example

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Retailers Well-known soft drink retailers namely Coca-Cola, Pepsi and Dr. Pepper have spewed effective and ineffective ads on magazines overtime. The effective or successful advertisements are the following: Coca-Cola “Truck” Advertisement, Giant Coca-Cola Bottle on Nanjing Road, Pepsi “Pool” Advertisement, Pepsi “Truck” Advertisement, Dr…
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Download file to see previous pages... : 1). The Giant Coca-Cola Bottle on Nanjing Road magazine ad is a particular example of trying to penetrate another type of audience, which the company has not entered in the past. It is a common rationale for big and small retailers to gain more market share and bigger income by coming up with advertisements that can draw consumer attention to their respective products (Making Sense of Advertisements- What is the Ad Trying to Do?: 1). While most of the advertisements by Coca-Cola, Pepsi and Dr. Pepper have achieved the goals they were created for, some magazine ads by the said companies however were not effective; like the Coca-Cola “Surfer” Advertisement, the Coca-Cola “Lemon” Advertisement, the Pepsi “Lemon Twist” Advertisement, the Pepsi “Climbing” Advertisement, the Dr. Pepper Iron Man 2 Cans and the Dr. Pepper Free 20oz. at Murphy USA Advertisement. The Coca-Cola “Surfer” and “Lemon” Advertisements lack color and the designs were mediocre; not enough to have an impact to inspire interest. On the other hand, the Pepsi “Lemon Twist” and “Climbing” advertisements are both gross and mind-boggling respectively. Such ads make the consumer wonder unnecessarily what the ads mean in connection with the product. The Dr. Pepper Iron Man 2 Cans and Free 20oz. ...Download file to see next pagesRead More
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