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The research that was used was based on observations of the financial means that were a part of the phones as well as collecting quantitative data about sales to determine which competitor is moving forward faster in the market. The contact method used was through online alternatives that could provide statistical data. The financial information and sales of both companies are available through investor information about the company. The research panel of Canalys was able to gather the information from this and then find the statistical comparisons between the two companies to show how each is doing in the competitive arena.
There were also other statistics gathered from the companies which had Smartphones but were not as competitive in the market. This allowed the same data to be collected with both companies and provided a specific set of answers to the overall competitiveness within the companies. The main data was then distributed to AFP to finish the study and to provide information to the general public. The information provided by the survey included several statistics related to both Smartphones. The comparison began with the fourth quarter results of 2010 with both Smartphones, which included sales of 32.
9 Androids and 31 million Symbians. The Google percentage of sales was also compared, which included 8.7% of sales in 2009 and 32.5% in 2010, compared to Nokia, which was 44% in 2009 to 30.6% in 2010. While the study noted that Nokia was still the leader in sales, the large leap that Google made within the second year of sales shows that the competition is tightening between the two vendors. There were also comparisons with Apple and Microsoft, with Apple retaining 16% in sales, and RIM selling 14.
4% and Microsoft made sales of 3.1%. It was also noted that there were 101.2 million handsets sold, which created a rise in demand overall by 89% in 2010, showing that last year led to new expectations in terms of using Smartphones as a main device among individuals (AFP, 1).
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