Market Research in Major Factors of Political Development - Essay Example

s: Details: Due Market Research Economy, Race, religion and foreign policy are some of the key determiners of the outcome of the yet to be held November elections in the US. Each of the contestants has their personal views on these common factors that cut across. As such, various groups of voters have varied perception on each of the candidates. This calls for proper calculations and data analysis in order to determine who sells best. In so doing, a research on determining best candidate must take care of all the voter region’s composition and numbers as per a common view on the influential opinions. Henneberg (13) explores the challenges that have been faced by the US during the past decade make it a vital responsibility of the voters to bring about positive change as believed by everyone in the states. Thus, in the research, all these factors among other political reasons will be looked into in the subsequent sections. In the US, the race has always been between two parties, democrats and republicans. The democrat, incumbent president barrack Obama has been on the spot for various reasons against the republican mitt Romney, a white. O n the other hand, mitt has suffered blows in some of the Obama reactions to his allegations that bring him out in a negative way. Considering the ongoing campaigns, Obama tries to defend his seat by convincing them to add him more time to realize his impact but the opposition accuses him of not having utilized his term in office as expected and that he is a disappointment. These impacts on a significant number of voters differently thereby influencing their probable choice the elections that are yet to come. Some of the significant states have chosen Obama over mitt Romney although by a slight margin. Data results by union times indicate that Obama is still leading in Florida, Ohio and Washington which are key regions in determining the final outcome. The choice of words has been giving mitt a major blow while it works well with Obama who is a better orator and has better choice of words to counter his rival. Race comes in as one of the dictators of the winner of the forthcoming elections. There are slightly more non white voters as there are white voters in the US. This indicates on how tricky it maybe for mitt considering that he is white while Obama is not. However, race in this case may not come in as plane as it is but as a redefinition considered as stereotype (Lipstz 76). Whites are the most likely to be adversely affected by this as the non whites may want to use the opportunity to prove that America belongs to all. As such, they will vote for Obama not because they like him but because they would like to have an alternative race other than white. The whites, on the other hand, may not vote for Obama considering that he has served for one term, and all did not go well with them since non whites have infiltrated and dominated America. This can be supported by the current demonstrations by some whites labeled “take back America.” most whites feel that America belongs to them so should be the leadership positions. However, this will be outbalanced by the relatively large numbers of the non whites who reason along the same line but to the opposite direction. The economic factors have been a major concern for the Americans since the world’s major economic meltdown that negatively affected the Americans during president Obama’s term. Mitt has at some point picked this as a campaign basis where he blames the Obama administration for the bad situation that befell the Americans. Obama, on the other hand, gives defensive reasoning of the same in an attempt to win the trust that he already lost. The trick in this case for him is that the government has had the issues to do with taxation and payment of bills. The other policy that acts as an indicator of the most likely winner of the election is the foreign policy that has been linked with the history. Obama successfully ended the war in Afghanistan and Iraqi but challenges never end, he is viewed by critiques as a failure for withdrawing troops from the two countries. Obama has been accused by the republicans to be too lenient with terrorists. He, however, gave a dosage of the same medicine by describing mitt, and his supporters to be of the idea of “shoot first aim later” reality checks does makes it apparent that the president is a better idea is better than Mitt’s. Issues on religion play a significant role in the US elections. Obama’s relation with the Arab world has been received with mixed reactions. As a result, it is viewed that he is advocating for the Islamic religious practices which doesn’t go well with most American nationals. Considering that most Americans are Christians with the belief that Muslims harbors terrorists, Obama may face the perils of this situation. Mitt in this case has the advantage hence wins the votes of those with a similar ideology to this. Most opinion polls indicate that Obama still leads in most of the important states. This works positively for him since the effect ensures that he gets more votes as most voters would not consider voting in the candidate who is less likely to win. This discourages some voters on the opposite end thus ensuring that Obama is still on the lead. Most non graduate voters favor mitt same as most men. However, most women prefer Obama as indicated by data collected on the same. The choice of the running mate has also worked in the voter choice dynamics. Mitt started lagging after naming Ryan as his running mate. This indicates how serious it could be come election time. He, however, has to do a lot of convincing so that the voters may reconsider their view on his choice of the running mate. Obama, on the other hand, maintained his running mate, which balances out well for him and his supporters. From the above analysis on the marketing of the candidates for the general elections in the US, it is possible to deduce that there will be no big margins between the leading candidate and the first runners up. Race issue balances out with no significant advantage to both the top two candidates. Policy issue may go in favor of Obama regarding the hopes that he keeps giving. Obama may suffer a blow on the religion issue but his countering tactics cools the injury (gates & McDaniel 23). As a result, Obama may emerge the winner of the election by a slight margin over Mitt Romney. Work Cited Gates, roger and McDaniel, Carl. Marketing research essentials. Johannesburg: Taylor & Francis, 1998. Print. Henneberg, Stephan. The idea of politicl marketing. Westport: greenwood publishing group. 2002. Print. Lipsitz, Keena. Competitive elections and the American voter. Pennsylvania: university of Pensivania. 2011. Print. Read More