I. Introduction It was just three years ago that one of the most recognized British luxury car market Jaguar Land Rover acquired by Tata Motors. A company that was more concentrated on its domestic Indian market suddenly received a global recognition. Though the company grew to huge size ever since it was established, it had to face all the challenges of globalisation all throughout its growth path…
Download file to see previous pages...
It was initially formed as a joint venture with Daimler-Benz AG of Germany. The company received a breakthrough by the launch of its first passenger car, The Tata Indica, in 1998. The company is headquartered in Mumbai, India. The company’s global recognition can be established by the fact that it is the fourth largest truck maker and third largest bus manufacturer in the world. The first Tata car was rolled out in the year 1954. Most of the production facilities of the company are located in India itself. Globally, Tata Motors have significant operational presence in UK, South Korea, Thailand and Spain apart from the market presence in Europe, Africa, Middle East, South America, South Asia and South East Asia. (Tata Motors, 2011) Some of the big ticket acquisitions and joint ventures inside and outside the country have helped Tata Motors to grow at a higher rate. Some of the big acquisitions made by Tata Motors are South Korea’s Daewoo Commercial Vehicles Company, acquisition of 21% stake in Spanish bus maker Hispano Carrocera and UK’s Jaguar Land Rover. Some of the notable joint ventures of Tata Motors are Tata Fiat in India, Tata Marcopolo and Thailand’s Thonburi Automotive Assembly Plant Company. Tata Motors has also made impact by introducing the world’s cheapest car Tata Nano in 2008. Even during such tremendous growth period, Tata Motors is highly impacted by globalisation. Globalisation has impacted Tata Motors in many ways. Increased competitions, technological advancement, marketing challenges, etc. are some of them. This essay will make a closer look into the various impacts of globalisation on Tata Motors. II. Theoretical Framework The impact of globalisation on Tata Motors can be analysed based on the various theories and models. Some of the models that can be used in this case are Pestel Framework, SWOT Analysis, 4 P’s, Porter’s Diamond Model and Boston Matrix. Using these tools will help to look closely into the globalisation issues of Tata Motors. Pestel Framework: Pestel framework will help to analyse Tata Motors regarding the challenges like political, economical, social, technological, environmental and legal factors. It can be said that most of the impacts of globalisation can be discussed under any of these six environmental factors. “By using the PESTEL framework we can analyse the many different factors in a firm's macro environment.” (Oxford University Press, 2007) Understanding the factor(s) that has the most impact is important to formulate future strategies for the company. Therefore, a PESTEL analysis will help to identify which factor(s) cause the most impact on the businesses and operations of Tata Motors. SWOT Analysis: SWOT analysis is important in this case because it will help to identify the internal and external advantages and disadvantages for Tata Motors. “SWOT is the overall evaluation of a company’s strengths, weaknesses, opportunities, and threats.” (Wang, 2007) Understanding the strong and weak areas of a company is extremely important in order to decide how well it can make use of the market
...Download file to see next pagesRead More
Cite this document
(“Portfolio Management based on Market Share and Market Growth Assignment”, n.d.)
Retrieved from https://studentshare.org/business/1393092-international-business-management
(Portfolio Management Based on Market Share and Market Growth Assignment)
“Portfolio Management Based on Market Share and Market Growth Assignment”, n.d. https://studentshare.org/business/1393092-international-business-management.
According to the 2011 Company Report, the Coca Cola Company’s products (over 200 brands) are sold and distributed to over 200 countries. Forbes Magazine estimates that the world consumes close to 60 billion beverages on a daily basis with 27 % of this consumption being in the United States, another 31 % is consumed in Europe, China, Brazil and Australia and the rest of the world consumes the remaining percentage.
Money is one of the essential factors that contribute to the growth of any venture, especially business investment. It should, therefore, be noted that good money management is a sure guarantee of a brighter future to such investment (Stacy & Fuller 2008).
Portfolio analysis studies the performance of different portfolios under different circumstances (Reilly and Brown, 2011). It can also be defined as the analysis of company’s product market mix in order to determine the optimal allocation of the company resources.
The companies selected for the purpose of research are Apple Incorporation from the Information Technology sector, Pfizer Incorporation from the pharmaceutical sector, Citigroup Incorporation from the Banking sector, Chicago Bridge & Iron from the Infrastructural sector, and General Motors from the automotive sector.
folio Management 11 List of Tables Table 1 : Quarterly Investment Plan for Projects A, B and C 16 Table 2 : Required Funding Profile for Project D 16 Table 3 : Net Cash Flow 17 Table 4 : Risks involved in Project D 19 Table 5 : Risk Probability and Impact Matrix 20 Table 6 : Risk Probability and Impact Matrix for Project D 20 Table 7 : Project Prioritization 21 Abstract The main objective of this report is to evaluate the Project A, Project B, Project C and Project D to allow Frozen Food Company in exploiting its business strategies in attaining the success.
According to the essay market growth refers to an increase in the demand of a company’s product over a certain period of time. Market Growth can either be slow or high. Market growth is slow if the demand of the product under consideration is not high. The introduction of a new technology within a given market.
There is no denying the fact that the global economic market is bigger today than it was decades back. Taking a humble reflection into the past would point to the fact that one important reason and cause to this increased global business activity is the active role that emerging markets are now playing on the global business pedestal (Wooldridge, 2010).
The aim is to beat the market with both the portfolio. The study will compare and contrast the two portfolios with explicit reference to EMH. A portfolio is group of securities such as bonds, stocks, commodities, and derivatives where an investor invests his or her money to mitigate the risk of holding a particular asset through diversification.