Community Outreach Project in Nursing - Essay Example

? Nursing Community Outreach Project Advancing a new service associated with patient’s needs is an exciting part of clinical practitioners’ roles; however, service development concepts are complex nevertheless this does not prevent the process of taking part in initiating new service. Community-based outreach strives to move nursing beyond its customary established limitations in order to improve access to as well as effectiveness of health information. In order to carry out such a project necessitates involvement of community as well as the nursing staff in assessing the program’s process and outcomes. The mission of initiating a new service is to evaluate community-based library outreach programs using various components that are paired with relevant alternative strategies. In order to achieve its mission, there are various strategies that have to put into consideration to facilitate the process of community outreach program in the field of nursing. However, this paper intend to discuss two of those strategies and these encompasses directional strategy and market strategy. From research, a directional strategy is frequently developed focusing on different components such as, progress, steadiness, as well as cost cutting (Addis & Gamble, 2004). Therefore, for an organization intending to introduce a new service for patients, before establishing a directional strategy, it is vital to define the main objective of such an action. For instance, the main intention of this new service is to increase profits and cut costs at the same time, while improving the lives of patients through the community outreach program. By identifying the objective of introducing the new service, it becomes easier to choose the best type of directional strategy that suits the outreach program (Kreuter, Lezin & Young, 2000). For example, by using cost-cutting strategy, it will be easy to carry out rationalizations, eradicating particular products from the line before introducing the new one, or even file for impoverishment or selling out. The significance of a directional strategy is to play as a control to direct an organization through both peaceful and unsettled times (Berwick, 2003). Directional strategy helps in maintaining the objective of the new service to be introduced in the market; it also stabilizes and helps in the expansion of profits as well as makes it possible for the business to move forward with its activities without losing tract of the intended project. The key objective of a directional strategy is to keep the business focused in the planned manner probable while proceeding to expand both returns and services provided to patients in the community outreach program. In most cases, directional strategies enable the introduction or the initiation of the new service to develop in one of the two paths. These include either perpendicular or straight expansion. In this case, vertical expansion implies that introducing the new service will focus on present clients and clients increase their spending on the new service or establishing new clients with the new service. On the other hand, horizontal expansion encompasses pursuing new customers and those clients in the immediate location to enjoy the new service that is being offered. It also involves enlarging the outreach to other areas in order to expand the client base of the new service. Another strategy that will be used in this process includes the market strategy. As it is known, a strategy is always a long-term plan that is established to attain particular objectives. Thus, a market strategy is a plan developed to attain marketing goals for the new service intended to be introduced in the nursing field (Whitney, Dutcher& Keselman, 2013). For instance, marketing goal may be to initiate a new service by appreciating clients or patients. The strategic plan thus is the complete planning that includes marketing research, and then establishing a marketing mix to appreciate clients. It is essential for every business or organization to have apparent marketing goals as well as the key paths to attaining its goals as they rely on the strategy being used (Ottoson & Green, 2005). A market strategy is therefore viewed as the procedure of creating and executing a strategy to plan and coordinate ways of recognizing, anticipating and fulfilling the requirements of the clients in such a manner that leads to making profits. In this case, it is a process that enables the achievement of introducing a new service to patients through the outreach program. Marketing is not only a pattern of business associated activities. However, it is also a used in wide reaching activities in various fields and thus nursing is not excluded. It is a business idea intended to create an attitude of mind that should be shared by every person in a firm and this always promoted by both repeated and open communication (Lees, 2010). Establishing such changes of mind decreases the possibilities of crisis and contributes to the creation of general future of an organization at both strategic and planned stages. Therefore, this will be a significant strategy to be employed in the nursing field during the process of initiating a new service to patients through a community outreach program. The more dedicated an organization or an entity is to its marketing practices, the more able it will be in a position to seek its commercial goals and create as well as preserve clients even with the introduction of the new service (Minkler & Wallerstein, 2003). This is because every available business depends upon its clients for survival, and thus by meeting the requirements and the desires of clients or patients makes it easier to endure even during the period of transition, which includes initiating a new service. A market strategy is quite a significant ingredient of any business, and this marketing focus should be interconnected through marketing development into all features of business practice (Shaw, 2012). A market strategy permits an entity to focus its raw materials on the optimal chances with the objectives of raising sales and attaining a sustainable competitive profit. Accordingly, a market strategy is used to make various analyses concerning the process of decisions making (Nelson, Christensen, , Aspros, Mckinlay & Arcus, 2011). For instance, in this case, it helps to make decisions concerning how to promote the new service to patients through the use of a community outreach program. In conclusion, this research proposal realized that leading expansion of new service associated with patient’s needs is an exciting part of clinical practitioners’ roles; however, service development concepts are complex nevertheless this does not prevent the process of taking part in initiating new service. Community-based outreach strives to move nursing beyond its customary established limitations in order to improve access to as well as effectiveness of health information. In order to carry out such a project necessitates involvement of community as well as the nursing staff in assessing the program’s process and outcomes. In addition, the research proposal had the intention of providing the mission of the new service and also discussing in details two alternative strategies that will be used in the process of introducing the new service. For instance, it discussed about a directional strategy and a market strategy. A directional strategy is frequently developed focusing on different components such as, progress, steadiness, as well as cost cutting. Therefore, for an organization intending to introduce a new service for patients, before establishing a directional strategy, it is vital to define the main objective of such an action. On the contrary, a market strategy is a plan developed to attain marketing goals for the new service intended to be introduced in the nursing field. For instance, marketing goal may be to initiate a new service by appreciating clients or patients. The strategic plan thus is the complete planning that includes marketing research, and then establishing a marketing mix to appreciate clients. References Addis, J. J., & Gamble, C. C. (2004). Assertive outreach nurses’ experience of engagement. Journal Of Psychiatric & Mental Health Nursing, 11(4), 452-460. Berwick, D. M. (2003). Disseminating innovations in health care. JAMA, 289(15),1969-1975. Kreuter, M. W., Lezin, N. A., & Young, L. (2000). Evaluating community-based collaborative mechanisms: implications for practitioners. Health Prom Prac., 1(1), 64-65. Lees, L. (2010). A practitioner's guide to service development. Nursing Management - UK, 17(7), 30-35. Minkler, M., & Wallerstein, N. (2003). Community-based participatory research in health. San Francisco, CA: Jossey-Bass. Nelson, K. M., Christensen, S., Aspros, B., Mckinlay, E., & Arcus, K. (2011). Adding value to stretched communities through nursing actions: The Wellington South Nursing Initiative. Contemporary Nurse: A Journal For The Australian Nursing Profession, 40(1), 87-102. Ottoson, J. M., & Green, L. W. (2005). Community outreach: from measuring the difference to making a difference with health information. Journal Of The Medical Library Association, 93, 49-56. Shaw, E. (2012). "Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30-55 Whitney, W., Dutcher, G. A., & Keselman, A. (2013). Evaluation of health information outreach: theory, practice, and future direction. Journal of the Medical Library Association, 101(2), 154-157 Read More