American popular music today - Essay Example

Previously music was all about vocal capability. However, currently things are different. Artists do not flourish because of their talents but because of the aid that they get from machines. One of such technology is the use of “Auto Tune” which can make someone who is barely vocally talented to seem like they have got talent (Campbell, 2013). At the end of the day the use of technology has out shadowed the use of creativity which was previously the pillar in the music. Another notable drawback is the fact that in the modern music industry brand loyalty has been taken to higher levels.

This has gotten to the level that people do seem to be drawn towards listening to some songs because the song has been done by a certain artist. Looking at the current music industry someone can easily notice that there is a style of popular music that is more dominant when compared to the other. The most dominant style of popular music would be pop rock. One of the main reasons as to why it is dominant is that fact that it is currently being excessively produced. Another reason as to why pop rock can be said to be the most dominant is that it is one of the most listened to genres with its audience coming from varying age groups (Cooper & Haney, 2014).

It is also a music genre that you will find people from both genders and races listening to. This is unlike other gender such as rap music and blues. Rap music will be less attractive to white people while blues will be less attractive to the male. This universality of the audience enables the genre to enjoy a greater magnitude of audience. There are a number of popular music performers or bands that you think will have artistic longevity. One of such artists is Michael Jackson. Throughout his career the most notable thing about his songs is that fact that they were of high quality.

He is among some of the few artists whose songs are listened to by the current generation and are